Conceptual Issues In Consumer Behaviour
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Conceptual Issues in Consumer Behaviour The Indian Context
Author | : Anonim |
Publsiher | : Pearson Education India |
Total Pages | : 362 |
Release | : 2008 |
Genre | : Consumer behavior |
ISBN | : 8131714098 |
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Conceptual Issues in Consumer Behaviour
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Author | : S. Ramesh Kumar |
Publsiher | : Unknown |
Total Pages | : 323 |
Release | : 2006 |
Genre | : Consumer behavior |
ISBN | : 8177588621 |
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Consumer Behavior
Author | : Raju M.S. & Dominique Xardel |
Publsiher | : Vikas Publishing House |
Total Pages | : 367 |
Release | : 2004 |
Genre | : Antiques & Collectibles |
ISBN | : 9788125915324 |
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This Book Adopts A Basic Approach Building Up From Consumer Behavior Fundamentals In A Logical Sequence To Enable The Reader To Understand And Utilize The Sciences Of Consumer Behavior. A Novel Feature Incorporated Is The Inclusion Of A Section At The End
Consumer Behaviour And Branding Concepts Readings And Cases The Indian Context
Author | : S. Ramesh Kumar |
Publsiher | : Pearson Education India |
Total Pages | : 628 |
Release | : 2009-09 |
Genre | : Brand name products |
ISBN | : 8131722368 |
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India is one of the emerging markets that pose a unique set of challenges to marketers. The importance of the context and the usefulness of concepts in the Indian context is the core proposition of the book. The diversity of a mix of factors such as cultural aspects, lifestyles, demographics and unbranded offerings make consumer behaviour a fascinating study. This book focuses on the behavioural principles of marketing and its application to branding in the Indian context. * Consumer behaviour concepts associated with branding * A combination of recent and traditional examples reflecting the application of behavioural concepts * Touch of reality boxes to indicate context-based examples * Caselets and cases drawn from real-life situations * Research findings associated with the Indian context * Topical issues in consumer behaviour like cultural aspects, digital marketing and experiential branding
Consumer Behavior
Author | : Harold W. Berkman,Christopher C. Gilson |
Publsiher | : Thomson South-Western |
Total Pages | : 696 |
Release | : 1986 |
Genre | : Consumer behavior |
ISBN | : CORNELL:31924003276759 |
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Consumer Behaviour
Author | : Satish K Batra,S. H. H. Kazmi |
Publsiher | : Excel Books India |
Total Pages | : 572 |
Release | : 2008-05-31 |
Genre | : Business & Economics |
ISBN | : 8174466444 |
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With special reference to India.
Consumer Behaviour The Indian Context Concepts and Cases
Author | : S. Ramesh Kumar |
Publsiher | : Pearson Education India |
Total Pages | : 348 |
Release | : 2017 |
Genre | : Electronic Book |
ISBN | : 9789332587960 |
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Developments in the realm of digitalization, cultural scenario and in consumer decision making— witnessed in the last couple of years—had brought about a need to revise Consumer Behaviour and Branding: Concepts, Readings and Cases-The Indian Context.
Understanding Consumer Decision Making
Author | : Thomas J. Reynolds,Jerry C. Olson |
Publsiher | : Psychology Press |
Total Pages | : 510 |
Release | : 2001-05-01 |
Genre | : Business & Economics |
ISBN | : 9781135693152 |
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The goal of this book is to help business managers and academic researchers understand the means-end perspective and the methods by which it is used, and to demonstrate how to use the means-end approach to develop better marketing and advertising strategy. The authors discuss methodological issues regarding interviewing and coding, present applications of the means-end approach to marketing and advertising problems, and describe the conceptual foundations of the means-end approach. This book is of interest to academic researchers in marketing and related fields, graduate students in business, marketing research professionals, and business managers. It is intended as a reference book containing ideas about the means-end approach and its applications.