Consciousness And The Neoliberal Subject

Consciousness and the Neoliberal Subject outlines a theory of ideological function and a range of ideological positions according to which individuals rationalise and accept socio-economic conditions in advanced consumer capitalist societies. Through a critical examination of the social and psychoanalytic theories of Herbert Marcuse, Fredric Jameson, and Slavoj Žižek, the author extends the understanding of ideology to consider not only the unconscious attachment to social relations, but also the importance of conscious rationalisation in sustaining ideologies. In this way, the book defines different ideologies today in terms of the manner in which they conditionally internalise a dominant neoliberal rationality, and considers the possibility that entrenched social norms may be challenged directly, through conscious engagement. It will appeal to scholars of social and political theory with interests in ideology, neoliberalism, psychoanalytic thought and critical theory.

Following the 2007–2008 global financial crisis, a number of prominent academics, journalists, and activists were quick to pronounce the demise of neoliberal capitalism and governance. This rather optimistic prediction, however, underestimated the extent to which neoliberalism has shaped the 21st-century world order and become entrenched in our sociopolitical and cognitive fabric. Indeed, 11 years after the crisis, and in spite of the significant levels of socioeconomic inequality, psychological distress, and environmental destruction generated by neoliberal policies and corresponding business and cultural practices, the ideological hegemony of neoliberalism has not been supplanted, nor has it really faced any serious unsettling. How, then, has neoliberalism inflected and shaped our “common-sense” understandings of what is politically, economically, and culturally viable? To help answer this question, this book combines leading theories from sociology, media-communication research, developmental psychology, and cognitive science, and draws on primary evidence from a unique mix of ethnographic, survey, and experimental studies – of young people’s leisure practices and educational experiences, of young adults’ political socialisation processes in relation to exposure to social networking sites, and of the effects of commercial media viewing on material values and support for social welfare. In doing so, it provides a nuanced and robustly empirically tested account of how the conscious and non-conscious cognitive dimensions of people’s subjectivities and everyday social practices become interpellated through and reproductive of neoliberal ideology. As such, this book will appeal to scholars across the social and behavioural sciences with interests in neoliberalism, political engagement, enculturation, social reproduction, and media effects.

Political practices, agencies and institutions around the world promote the need for humans, individually and collectively, to develop capacities of resilience. We must accept and adapt to the ‘realities’ of an endemic condition of global insecurity and to the practice of so-called sustainable development. But in spite of claims that resilience make us more adept and capable, does the discourse of resilience undermine our ability to make our own decisions as to how we wish to live? This book draws out the theoretical assumptions behind the drive for resilience and its implications for issues of political subjectivity. It establishes a critical framework from which discourses of resilience can be understood and challenged in the fields of governance, security, development, and in political theory itself. Each part of the book includes a chapter by David Chandler and another by Julian Reid that build a passionate and provocative dialogue, individually distinct and offering contrasting perspectives on core issues. It concludes with an insightful interview with Gideon Baker. In place of resilience, the book argues that we need to revalorize an idea of the human subject as capable of acting on and transforming the world, rather than being cast in a permanent condition of enslavement to it.

This book develops Marcuse’s critique of advanced industrial society and deploys it as a lens to critically analyze contemporary neoliberalism and its structural failures. In the chapters, Marcuse scholars explore three related topics: First, Marcuse’s theory as it applies to the relationship between neoliberalism and authoritarianism, including both the historical relationship between the two and the modern re-emergence of authoritarianism and nationalism in neoliberal states today. Second, a re-examination of the relationship between neoliberal subjectivity and technological rationality that seeks to understand the stabilizing forces of neoliberal society and the way these forces register at the level of thought. Third and finally, Marcuse’s conception of socialism in conversation with contemporary neoliberal rationality, and ways in which alternatives to the status quo remain possible. Together, this volume contributes to recent discussions of neoliberalism and contribute to the development of Marcuse scholarship.

Ideology and the Virtual City is an exploration of modern society and the critical value of popular culture. It combines a prescient social theory that describes how ‘neoliberal’ ideology in today’s societies dominates our economic, political and cultural ideals, with an entertaining exploration of narratives, characters and play structures in some of today’s most interesting videogames. The book takes readers into a range of simulated urban environments that symbolise the hidden antagonisms of social life and create outlandish resolutions through their power fantasies. Interactive entertainment can help us understand the ways in which people relate to a modern ‘common sense’ neoliberal background, in terms of absorbing assumptions, and questioning them.

This is a book for the age of resistance, for the occupiers of the squares, for the generation of Occupy Wall Street. The premier radical political philosopher of our time offers a devastating critique of the way neoliberalism has hollowed out democracy.

Theorizing the role of disabled subjects in global consumer culture and the emergence of alternative crip/queer subjectivities in film, fiction, media, and art

Beyond Alterity contests a core tendency in postcolonial studies as well as emerging critiques of neoliberalism—to assume that nations of the Global South are categorically distinct from their counterparts in the North and that they provide an alternative, or even an antidote, to the competitive and individualistic cultures of the advanced capitalist world. Through a textured analysis of cultural production from contemporary India, Shakti Jaising argues that neoliberal capitalism has produced significant continuities in class dynamics and subjective experience across the North-South divide—continuities that are at least as worthy of our consideration as differences arising from colonialism and its aftereffects. The book engages an array of political, economic, and cultural narratives, while focusing in particular on widely circulating Indian English-language novels and their audio-visual adaptations that demonstrate the growing currency of a neoliberal script extoling values like privatization and deregulation as conduits to both individual growth and national development, as well as freedom from poverty. With their potent enactments of personal and national maturation, contemporary Indian novels and films offer striking illustrations of the imaginative means by which the neoliberal script proliferates— even as economic precarity and inequality worsen in India, much like elsewhere in the world. Whereas literary scholars tend to approach the Indian English novel as an exemplar of resistance from the formerly colonized world, Beyond Alterity contends that far from inevitably modelling resistance, this genre’s contemporary examples instead encapsulate the challenges of disentangling literature from the all-pervasive logics and narratives of neoliberal capitalism.