Constructing Identity In Contemporary Architecture

The global spread of uniform modes of production and cultural values has been accompanied by a dissemination of stereotypes of "modern" architecture styles almost everywhere around the globe. Paradoxically, the reverse process has also emerged: In some countries, the elites feel the necessity to counterbalance the "loss of identity" and defend their own cultures against the "intruding" forces of globalization. What started as a defensive notion has developed into a more progressive attempt to re-create what has allegedly been lost. This trend is being strongly expressed in discourses about architecture in countries of the South. Who are the actors feeling compelled to "construct" new identities? How are these new identities in architecture created in various parts of the world? And, which are the ingredients borrowed from various historical and ethnic traditions and other sources? These and other questions are discussed in five case studies from different parts of the world, written by renowned scholars from Brazil, Mexico, Egypt, India and Singapore.

This book brings together complex fields of knowledge and globally splintered discourses on a subject that is experienced not only by scholars, but in the everyday lives of people around the world. There is a common complaint about the loss of identity which, to a substantial degree, is being associated with the built environment in cities and specifically with their architecture. "Architecture and Identity" takes a global, multidisciplinary look on how identities in contemporary architecture are constructed. The general hypothesis underlying this book is that in a globalized world identity in architecture cannot be easily derived from distinct indigenous patterns. The book presents forty contributions from various disciplines aiming to destroy the myth of an inheritable or otherwise prefabricated identity. Some authors dismantle constructs of identity that have long been considered as "solid" and unbreakable while others meticulously unravel the "construction" process of identities in

Architecture and Language examines one of the central themes in the history and theory of Western architecture. Seeking to understand how language provides a model for understanding architecture, the essays in this volume both celebrate the diversity of the language-architecture analogy and assess its theoretical implications in the light of the diverse historical circumstances that produced it. The chapters examine the connections between style and nationality, vernacular and "official" languages, the importance of Latin in giving the architectural profession a literate and cultured status, and the influence of architectural description on perception and design.

Canadian Architecture: Evolving a Cultural Identity surveys the country's most accomplished architectural firms, whose work enhances cities and landscapes across Canada's geographically varied expanse. Author Leslie Jen explores a number of significant projects in urban and rural environments--private residences, cultural and institutional facilities, and democratic public spaces--that profoundly influence our interactions with each other and the communities in which we live. Accompanied by stunning photography, Canadian Architecture is a testament to a thriving, diverse and innovative design culture that continues to play an integral role in shaping our national identity.

Architectural Space in Eighteenth-Century Europe: Constructing Identities and Interiors explores how a diverse, pan-European group of eighteenth-century patrons - among them bankers, bishops, bluestockings, and courtesans - used architectural space and décor to shape and express identity. Eighteenth-century European architects understood the client's instrumental role in giving form and meaning to architectural space. In a treatise published in 1745, the French architect Germain Boffrand determined that a visitor could "judge the character of the master for whom the house was built by the way in which it is planned, decorated and distributed." This interdisciplinary volume addresses two key interests of contemporary historians working in a range of disciplines: one, the broad question of identity formation, most notably as it relates to ideas of gender, class, and ethnicity; and two, the role played by different spatial environments in the production - not merely the reflection - of identity at defining historical and cultural moments. By combining contemporary critical analysis with a historically specific approach, the book's contributors situate ideas of space and the self within the visual and material remains of interiors in eighteenth-century Europe. In doing so, they offer compelling new insight not only into this historical period, but also into our own.

'Instead of tuning the consumer to the machine we can now tune the machine to the consumer' This edited collection of essays, now in its second edition, brings together the author's key writings on the cultural, technological and theoretical developments reshaping Modern architecture into a responsive and diverse movement for the twenty-first century. Chris Abel approaches his subject from a wide range of knowledge, including cybernetics, philosophy, new human science and development planning, as well as his experience as a teacher and critic on four continents. The result is a unique global perspective on the changing nature of Modern architecture at the turn of the millennium. Including two new chapters, this revised and expanded second edition offers radical insights into such topics as: the impact of information technology on customized architecture production; the relations between tradition and innovation; prospects for a global eco-culture, and the local and global forces shaping the architecture and cities of Asia. Chris Abel is an architectural writer and educator, based in Malta. He has taught at major universities in the UK, North and South America, Southeast Asia and the Middle East and is a contributor to numerous international journals and other publications. He currently holds visiting appointments at the University of Malta and the University of the Phillippines.

Between the Stock Market Crash and the Vietnam War, American corporations were responsible for the construction of thousands of headquarters across the United States. Over this time, the design of corporate headquarters evolved from Beaux-Arts facades to bold modernist expressions. This book examines how clients and architects together crafted buildings to reflect their company's brand, carefully considering consumers' perception and their emotions towards the architecture and the messages they communicated. By focusing on four American corporate headquarters: the PSFS Building by George Howe and William Lescaze, the Johnson Wax Administration Building by Frank Lloyd Wright, Lever House by Skidmore, Owings & Merrill, and The Röhm & Haas Building by Pietro Belluschi, it shows how corporate modernism evolved. In the 1930s, architecture and branding were separate and distinct and by the 1960s, they were completely integrated. Drawing on interviews and original material from corporations' archives, it examines how company leaders, together with their architects, conceived of their corporate headquarters not only as the consolidation of employee workplaces, but as architectural mediums to communicate their corporate identities and brands.

States have long been active in commissioning architecture, which affords one way to embed political projects within socially meaningful cultural forms. Such state-led architecture is often designed not only to house the activities of government, but also to reflect political-economic shifts and to chime with a variety of ‘internal’ and ‘external’ publics as part of wider discourses of belonging. From the vantage point of sociology, this context necessitates critical engagement with the role of leading architects’ designs and discourses relative to politicized identity projects. Focusing on the mobilization of architecture in periods of social change, The Sociology of Architecture uses critical sociological frameworks to assess the distinctive force added to political projects by architects and their work. Through engagement with a range of illustrative examples from contested contemporary and historical architectural projects, Paul Jones analyses some of the ways in which architects have sought to position their architecture relative to state projects and wider publics. A central objective of the book is to situate major architectural projects as a research agenda for sociologists and others interested in the relationship between power, culture, and collective identities. Adopting a critical approach to such questions, The Sociology of Architecture frames architecture as a field of contestation over symbolic and material resources, which in turn provides an entry point for questioning the inextricably political ways in which collective identities are constructed, maintained and mobilized.