Consuming Race

From the rise of Nordic noir to a taste for street food, from practices of natural gardening to the aesthetics of children's TV, contemporary culture is saturated with racial meanings. By consuming race we make sense of other groups and cultures, communicate our own identities, express our needs and desires, and discover new ways of thinking and being. This book explores how the meanings of race are made and remade in acts of creative consumption. Ranging across the terrain of popular culture, and finding race in some unusual and unexpected places, it offers fresh and innovative ways of thinking about the centrality of race to our lives. Consuming Race provides an accessible and highly readable overview of the latest research and a detailed reading of a diverse range of objects, sites and practices. It gives students of sociology, media and cultural studies the opportunity to make connections between academic debates and their own everyday practices of consumption.

From the rise of Nordic noir to a taste for street food, from practices of natural gardening to the aesthetics of children's TV, contemporary culture is saturated with racial meanings. By consuming race we make sense of other groups and cultures, communicate our own identities, express our needs and desires, and discover new ways of thinking and being. This book explores how the meanings of race are made and remade in acts of creative consumption. Ranging across the terrain of popular culture, and finding race in some unusual and unexpected places, it offers fresh and innovative ways of thinking about the centrality of race to our lives. Consuming Race provides an accessible and highly readable overview of the latest research and a detailed reading of a diverse range of objects, sites and practices. It gives students of sociology, media and cultural studies the opportunity to make connections between academic debates and their own everyday practices of consumption.

No two curries are the same. This Curry asks why the dish is supposed to represent everything brown people eat, read, and do. Curry is a dish that doesn't quite exist, but, as this hilarious and sharp essay points out, a dish that doesn't properly exist can have infinite, equally authentic variations.By grappling with novels, recipes, travelogues, pop culture, and his own background, Naben Ruthnum depicts how the distinctive taste of curry has often become maladroit shorthand for brown identity. With the sardonic wit of Gita Mehta's Karma Cola and the refined, obsessive palette of Bill Buford's Heat, Ruthnum sinks his teeth into the story of how the beloved flavour calcified into an aesthetic genre that limits the imaginations of writers, readers, and eaters. Following in the footsteps of Salman Rushdie's Imaginary Homelands, Curry cracks open anew the staid narrative of an authentically Indian diasporic experience.

Race, Ethnicity, and Consumption: A Sociological View looks at the central concerns of consumer culture through the lens of race and ethnicity. Each chapter illustrates the connections between race, ethnicity, and consumption by focusing on a specific theme: identity, crossing cultures, marketing and advertising, neighborhoods, discrimination, and social activism. By exploring issues such as multicultural marketing, cultural appropriation, consumer racial profiling, urban food deserts, and racialized political consumerism, students, scholars, and other curious readers will gain insight on the ways that racial and ethnic boundaries shape, and are shaped by, consumption. This book goes beyond the typical treatments of race and ethnicity in introductory texts on consumption by not only providing a comprehensive overview of the major theories and concepts that sociologists use to make sense of consumption, race, and ethnicity, but also by examining these themes within distinctly contemporary contexts such as digital platforms and activism. Documenting the complexities and contradictions within consumer culture, Race, Ethnicity, and Consumption is an excellent text for sociology courses on consumers and consumption, race and ethnicity, the economy, and inequality. It will also be an informative resource for courses on consumer culture in the broader social sciences, marketing, and the humanities.

On a summer night in 2007, the Azure Party, part of Sydney’s annual gay and lesbian Mardi Gras, is underway. Alongside the party outfits, drugs, lights, and DJs is a volunteer care team trained to deal with the drug-related emergencies that occasionally occur. But when police appear at the gates with drug-detecting dogs, mild panic ensues. Some patrons down all their drugs, heightening their risk of overdose. Others try their luck at the gates. After twenty-six attendees are arrested with small quantities of illicit substances, the party is shut down and the remaining partygoers disperse into the city streets. For Kane Race, the Azure Party drug search is emblematic of a broader technology of power that converges on embodiment, consumption, and pleasure in the name of health. In Pleasure Consuming Medicine, he illuminates the symbolic role that the illicit drug user fulfills for the neoliberal state. As he demonstrates, the state’s performance of moral sovereignty around substances designated “illicit” bears little relation to the actual dangers of drug consumption; in fact, it exacerbates those dangers. Race does not suggest that drug use is risk-free, good, or bad, but rather that the regulation of drugs has become a site where ideological lessons about the propriety of consumption are propounded. He argues that official discourses about drug use conjure a space where the neoliberal state can be seen to be policing the “excesses” of the amoral market. He explores this normative investment in drug regimes and some “counterpublic health” measures that have emerged in response. These measures, which Race finds in certain pragmatic gay men’s health and HIV prevention practices, are not cloaked in moralistic language, and they do not cast health as antithetical to pleasure.

This book offers a corrective to pathological and stereotypical representations of mixedness generally, and Black mixed-race men specifically. By introducing the concept of ‘post-racial’ resilience the book shows that Black mixed-race men are active and agentic as they resist the fragmentation and erasure of multiplicitous identities.

EAT RACE WIN is the year-round food and nutrition companion for all endurance athletes.Hannah Grant has in collaboration with Dr. Stacy Sims Ph.D created a new modern classic sports nutrition cookbook that takes you through all 4 seasons of the year, with over 150 easy-to-do recipes, and guidelines on how to eat to maximize performance and keep up your energy levels at all times.“Eating right shouldn’t be a punishment”Dr. Stacy Sims, takes you through the science and changes of the human body through out the year, giving tips on how to get through the winter, deal with jetlag, and how to hydrate properly.Hannah Grants recipes and food philosophy makes it tasty to achieve your goals, whether it is a 5k run, a marathon or an Ironman.– every athlete deserves to EAT, RACE AND WINThe book also includes insightful interviews from some of the best athletes in the world including Gwen Jorgensen, Peter Sagan, Michael Valgren Andersen, Selene Yeager and the Diabetic Team Novo Nordisk.