Consuming Splendor

A fascinating study of the ways in which consumption transformed social practices, gender roles, royal policies, and the economy in seventeenth-century England. It reveals for the first time the emergence of consumer society in seventeenth-century England.

Consumption is well established as a key theme in the study of the eighteenth century. Spaces of Consumption brings a new dimension to this subject by looking at it spatially. Taking English towns as its scene, this inspiring study focuses on moments of consumption – selecting and purchasing goods, attending plays, promenading – and explores the ways in which these were related together through the spaces of the town: the shop, the theatre and the street. Using this fresh form of analysis, it has much to say about sociability, politeness and respectability in the eighteenth century.

This study explores the consumption practices of the landed aristocracy of Georgian England. Focussing on three families and drawing on detailed analysis of account books, receipted bills, household inventories, diaries and correspondence, Consumption and the Country House charts the spending patterns of this elite group during the so-called consumer revolution of the eighteenth century. Generally examined through the lens of middling families, homes and motivations, this book explores the ways in which the aristocracy were engaged in this wider transformation of English society. Analysis centres on the goods that the aristocracy purchased, both luxurious and mundane; the extent to which they pursued fashionable modes and goods; the role that family and friends played in shaping notions of taste; the influence of gender on taste and refinement; the geographical reach of provisioning and the networks that lay behind this consumer activity, and the way this all contributed to the construction of the country house. The country house thus emerges as much more than a repository of luxury and splendour; it lay at the heart of complex networks of exchange, sociability, demand, and supply. Exploring these processes and relationships serves to reanimate the country house, making it an active site of consumption rather than simply an expression of power and taste, and drawing it into the mainstream of consumption histories. At the same time, the landed aristocracy are shown to be rounded consumers, driven by values of thrift and restraint as much as extravagant desires, and valuing the old as well as the new, not least as markers of their pedigree and heritance.

In twentieth-century Britain, consumerism increasingly defined and redefined individual and social identities. New types of consumers emerged: the idealized working-class consumer, the African consumer and the teenager challenged the prominent position of the middle and upper-class female shopper. Linking politics and pleasure, Consuming Behaviours explores how individual consumers and groups reacted to changes in marketing, government control, popular leisure and the availability of consumer goods.From football to male fashion, tea to savings banks, leading scholars consider a wide range of products, ideas and services and how these were marketed to the British public through periods of imperial decline, economic instability, war, austerity and prosperity. The development of mass consumer society in Britain is examined in relation to the growing cultural hegemony and economic power of the United States, offering comparisons between British consumption patterns and those of other nations.Bridging the divide between historical and cultural studies approaches, Consuming Behaviours discusses what makes British consumer culture distinctive, while acknowledging how these consumer identities are inextricably a product of both Britain’s domestic history and its relationship with its Empire, with Europe and with the United States.

This ground-breaking collection explores the assumptions behind and practices for performance implicit in the manuscripts and playtexts of the medieval and early modern eras, focusing on work which engages with performance-oriented research.

Even in an age of emerging nationhood, English men and women still thought very much in terms of their parishes, towns, and counties. This book examines the vitality of early modern local consciousness and its deployment by writers to mediate the larger political, religious, and cultural changes of the sixteenth and seventeenth centuries.

Consumers in eighteenth-century England were firmly embedded in an expanding world of goods, one that incorporated a range of novel foods (tobacco, chocolate, coffee, and tea) and new supplies of more established commodities, including sugar, spices, and dried fruits. Much has been written about the attraction of these goods, which went from being novelties or expensive luxuries in the mid-seventeenth century to central elements of the British diet a century or so later. They have been linked to the rise of Britain as a commercial and imperial power, whilst their consumption is seen as transforming many aspects of British society and culture, from mealtimes to gender identity. Despite this huge significance to ideas of consumer change, we know remarkably little about the everyday processes through which groceries were sold, bought, and consumed. In tracing the lines of supply that carried groceries from merchants to consumers, Sugar and Spice reveals how changes in retailing and shopping were central to the broader transformation of consumption and consumer practices, but also questions established ideas about the motivations underpinning consumer choices. It demonstrates the dynamic nature of eighteenth-century retailing; the importance of advertisements in promoting sales and shaping consumer perceptions, and the role of groceries in making shopping an everyday activity. At the same time, it shows how both retailers and their customers were influenced by the practicalities and pleasures of consumption. They were active agents in consumer change, shaping their own practices rather than caught up in a single socially-inclusive cultural project such as politeness or respectability.

In A History of Global Consumption: 1500 – 1800, Ina Baghdiantz McCabe examines the history of consumption throughout the early modern period using a combination of chronological and thematic discussion, taking a comprehensive and wide-reaching view of a subject that has long been on the historical agenda. The title explores the topic from the rise of the collector in Renaissance Europe to the birth of consumption as a political tool in the eighteenth century. Beginning with an overview of the history of consumption and the major theorists, such as Bourdieu, Elias and Barthes, who have shaped its development as a field, Baghdiantz McCabe approaches the subject through a clear chronological framework. Supplemented by illlustrations in every chapter and ranging in scope from an analysis of the success of American commodities such as tobacco, sugar and chocolate in Europe and Asia to a discussion of the Dutch tulip mania, A History of Global Consumption: 1500 – 1800 is the perfect guide for all students interested in the social, cultural and economic history of the early modern period.