Consumption And Gender In Southern Europe Since The Long 1960s

Consumption and Gender in Southern Europe since the Long 1960s offers an in-depth analysis of the relationship between gender and contemporary consumer cultures in post-authoritarian Southern European societies. The book sees a diverse group of international scholars from across the social sciences draw on 14 original case studies to explore the social and cultural changes that have taken place in Spain, Portugal and Greece since the 1960s. This is the first scholarly attempt to look at the countries' similar political and socioeconomic experiences in the shift from authoritarianism to democracy through the intersecting topics of gender and consumer culture. This comparative analysis is a timely contribution to the field, providing much needed reflection on the social origins of the contemporary economic crisis that Spain, Portugal and Greece have simultaneously experienced. Bringing together past and present, the volume elaborates on the interplay between the current crisis and the memory of everyday life activities, with a focus on gender and consumer practices. Consumption and Gender in Southern Europe since the Long 1960s firmly places the Southern European region in a wider European and transatlantic context. Among the key issues that are critically discussed are 'Americanization', the 'cultural revolution of the Long 1960s' and representations of the 'Model Mrs Consumer' in the three societies. This is an important text for anyone interested in the modern history of Southern Europe or the history of gender and consumer culture in modern Europe more generally.

‘This extraordinary collection is a game-changer. Featuring the cutting-edge work of over forty scholars from across the globe, The Routledge Handbook of the Global Sixties is breathtaking in its range, incisive in analyses, and revolutionary in method and evidence. Here, fifty years after that iconic "1968," Western Europe and North America are finally de-centered, if not provincialized, and we have the basis for a complete remapping, a thorough reinterpretation of the "Sixties."’ —Jean Allman, J.H. Hexter Professor in the Humanities; Director, Center for the Humanities, Washington University in St. Louis ‘This is a landmark achievement. It represents the most comprehensive effort to date to map out the myriad constitutive elements of the "Global Sixties" as a field of knowledge and inquiry. Richly illustrated and meticulously curated, this collection purposefully "provincializes" the United States and Western Europe while shifting the loci of interpretation to Africa, the Middle East, Asia, and Latin America. It will become both a benchmark reference text for instructors and a gateway to future historical research.’ —Eric Zolov, Associate Professor of History; Director, Latin American & Caribbean Studies, Stony Brook University ‘This important and wide-ranging volume de-centers West-focused histories of the 1960s. It opens up fresh and vital ground for research and teaching on Third, Second, and First World transnationalism(s), and the many complex connections, tensions, and histories involved.’ —John Chalcraft, Professor of Middle East History and Politics, Department of Government, London School of Economics and Political Science ‘This book globalizes the study of the 1960s better than any other publication. The authors stretch the standard narrative to include regions and actors long neglected. This new geography of the 1960s changes how we understand the broader transformations surrounding protest, war, race, feminism, and other themes. The global 1960s described by the authors is more inclusive and relevant for our current day. This book will influence all future research and teaching about the postwar world.’ —Jeremi Suri, Mack Brown Distinguished Chair for Leadership in Global Affairs; Professor of Public Affairs and History, The University of Texas at Austin As the fiftieth anniversary of 1968 approaches, this book reassesses the global causes, themes, forms, and legacies of that tumultuous period. While existing scholarship continues to largely concentrate on the US and Western Europe, this volume will focus on Asia, Africa, the Middle East, and Eastern Europe. International scholars from diverse disciplinary backgrounds explore the global sixties through the prism of topics that range from the economy, decolonization, and higher education, to forms of protest, transnational relations, and the politics of memory.

This volume offers critical perspectives on memories of political and socioeconomic ‘transitions’ that took place between the 1970s and 1990s across the globe and that inaugurated the end of the Cold War. The essays respond to a wealth of recent works of literature, film, theatre, and other media in different languages that rethink the transformations of those decades in light of present-day crises. The authors scrutinize the enduring silences produced by established frameworks of memory and time and explore the mnemonic practices that challenge these frameworks by positing radical ambivalence or by articulating new perspectives and subjectivities. As a whole, the volume contributes to current debates and theory-making in critical memory studies by reflecting on how the changing recollection of transitions constitutes a response to the crisis of memory and time regimes, and how remembering these times as crises renders visible continuities between this past and the present. It is a valuable resource for academics, students, practitioners, and general readers interested in exploring the dynamics of memory in post-authoritarian societies.

This book examines how and why Portugal and Spain increasingly engaged with women in their African colonies in the crucial period from the 1950s to the 1970s. It explores the rhetoric of benevolent Iberian colonialism, gendered Westernization, and development for African women as well as actual imperial practices – from forced resettlement to sexual exploitation to promoting domestic skills. Focusing on Angola, Mozambique, Western Sahara, and Equatorial Guinea, the author mines newly available and neglected documents, including sources from Portuguese and Spanish women’s organizations overseas. They offer insights into how African women perceived and responded to their assigned roles within an elite that was meant to preserve the empires and stabilize Afro-Iberian ties. The book also retraces parallels and differences between imperial strategies regarding women and the notions of African anticolonial movements about what women should contribute to the struggle for independence and the creation of new nation-states.

Since its sovereign debt crisis in 2009, Greece has been living under austerity, with no apparent end in sight. This volume explores the effects of policies pursued by the Greek state since then (under the direction of the Troika), and how Greek society has responded. In addition to charting the actual effects of the Greek crisis on politics, health care, education, media, and other areas, the book both examines and challenges the “crisis” era as the context for changing attitudes and developments within Greek society.

Science, Technology and Gender studies (STG) include the different approaches to feminist epistemologies, their current debates and also the theoretical analysis of different scientific controversies around cases that involve women's bodies and health, sex/gender, and techno-scientific practices. These studies are linked to the demand for another type of hybrid knowledge that revalorizes the practices, the embodied experience and care, as well as the subject positions traditionally excluded from the scientific community. The diversity of voices has allowed a plural knowledge in techno-scientific practices to emerge as well as the identification of gender, class, sexuality, race, functional diversity inequalities, for example. This has made possible a bioethical reflection which is not understood as abstract normative principles but linked to the practices and lived experience. Divided into three parts, this edited volume presents original and insightful research on STG from feminist epistemologies. The first part addresses fundamental theoretical questions that feminist epistemologies raise; and how they confront complex social problems, such as gender-based violence. The second part deals with research practices or processes, explicitly showing the relationship between science and policy. Finally, the third part presents some case studies that show the multidimensionality of the problems and the depth and richness of these analyses. The contributions included in the volume present original and in-depth research on local case studies within Spain. Not only challenging the hegemonic and global perspectives on different issues, this volume also opens up and enables discussion of these global narratives. This edited volume is a useful tool for researchers and university students in multiple fields such as gender studies, feminist epistemologies, STS, cultural history or transgender studies.

Buying into Change examines how the development of a mass consumer society under the dictatorship of General Francisco Franco (1939–1975) inserted Spain into transnational consumer networks and set the stage for Spain’s transition to democracy during the late 1970s. This transition is broadly significant to both a Spanish public still struggling to redefine their society after Franco and to scholars who have long debated the origins of Spain’s current democracy, yet many aspects of it remain largely unexamined. Buying into Change incorporates mass consumption into our understanding of Spain’s democratic transition by tracing the spread and social impact of new foreign-influenced department stores, of imported innovations such as modern mass advertising, and of consumer magazines that promoted foreign products. Initially, these enterprises backed Franco’s conservative policies, and the regime in turn encouraged consumption in order to improve its image both domestically and abroad. Spain’s new globally oriented commerce ultimately sold retailers and shoppers not just foreign ways of buying and selling but also subversive ideas. Imported 1960s fashions brought along countercultural notions on issues such as gender equality. And as Spaniards consumed more like their foreign neighbors, they increasingly viewed themselves as cosmopolitan and European and identified with liberal political conditions abroad, undermining Francoism’s doctrine of national exceptionalism, thus laying the social foundations for democratization and European integration in Franco’s wake.

Covering territory from Russia in the east to Germany and Austria in the west, The Routledge History of East Central Europe since 1700 explores the origins and evolution of modernity in this turbulent region. This book applies fresh critical approaches to major historical controversies and debates, expanding the study of a region that has experienced persistent and profound change and yet has long been dominated by narrowly nationalist interpretations. Written by an international team of contributors that reflects the increasing globalization and pluralism of East Central European studies, chapters discuss key themes such as economic development, the relationship between religion and ethnicity, the intersection between culture and imperial, national, wartime, and revolutionary political agendas, migration, women’s and gender history, ideologies and political movements, the legacy of communism, and the ways in which various states in East Central Europe deployed and were formed by the politics of memory and commemoration. This book uses new methodologies in order to fundamentally reshape perspectives on the development of East Central Europe over the past three centuries. Transnational and comparative in approach, this volume presents the latest research on the social, cultural, political and economic history of modern East Central Europe, providing an analytical and comprehensive overview for all students of this region.