Consumption And Social Change In A Post Soviet Middle Class

What happens when your once-dignified profession no longer supports a dignified lifestyle? In 1990s St. Petersburg, teachers had to find out the hard way. Although the institutions and ideologies of Soviet life situated them as "cultured" consumers, contemporary processes of marketization and privatization left them unable to attain what they now considered to be respectable material standards of living. In this fascinating new ethnographic study, Patico examines the various ways in which teachers have adjusted their activities and interactions as consumers, demonstrating how this has led to dramatic shifts in their assessments of their own lives and of the society around them. Consumption and Social Change in a Post-Soviet Middle Class presents a much-needed look at the lives of ordinary people in Russia today, in the process contributing both to postsocialist studies of social change and to broader anthropological theorizations of consumption and value.

This book analyses social change in Russia, in particular the development of a middle class, one of the most important social and political projects of Putin’s administration. Using unique survey data collected in 1998, 2007 and 2015, the authors make extensive and theoretically justified analyses of the changing social distinctions in Russia over the past 20 years. Offering a sophisticated analysis of classes and class they acknowledge that in class analysis there are different phases, requiring different concepts. The first phase is the analysis of class positions; the second is the study of the work and reproduction situations of class groups and the final step is the analysis of class interests. While acknowledging that there are a number Russian-specific factors that seriously complicate traditional class analysis, the authors maintain that the basic tenets of class analysis still hold true. The book will be of interest to students and scholars of sociology, political science, transition studies, social policy and Russian studies and anyone who wants to understand the internal divisions and organization of the middle class in Russia.

Collection of 21 essays and research reports by the author reprinted from various sources.

Based on life-historical research with five Muscovites, this book provides an intimate portrait of their experience of the post-Soviet years as a period of intense refashioning of moral personhood. This process is revealed as uniquely personal, socially shared, and globally influenced.

Translocality, Entrepreneurship and Middle Class Across Eurasia is a comprehensive, multi-sited ethnography about the unfolding of capitalism across Eurasia and the advent of a new middle class since the late Soviet era. Based on extensive fieldwork, the book follows three generations of ethnic Kyrgyz in three distinct eras and sites: The early bazaar traders of Novosibirsk (Russia), the post-2000 middlemen operating in Guangzhou (China) and the ‘new entrepreneurs’ who have emerged at home in Kyrgyzstan around 2015. The book advocates translocality as an innovative concept to better understand the dialectic of mobility and emplacement in contemporary livelihoods and value chains that transgress not only political borders, but also less tangible socio-cultural boundaries. Through this lens, the chapters forcefully demonstrate how ways of business-making align or conflict with notions of ethnic belonging, diaspora, sociability or gender, in and in-between various locations. Proposing the imaginary of commercial journeys, the book documents the aspirations, adjustments and struggles of an emergent middle class, whose neoliberal subjectivity is inspired by a flexible entrepreneurial spirit of ‘Kyrgyzness’, and who navigate in a market environment that recently has been shifting towards more actor diversification, service orientation and rule-based formalization. This book will be of interest particularly to scholars in the fields of (economic) anthropology, post-socialist studies, migration, mobility and area studies with a focus on Central Asia and Eurasia.

This volume examines the discursive construction of the meanings and lifestyle practices of the middle class in the rapidly transforming economies of Asia, Latin America, Africa and the Middle East, focusing on the social, political and cultural implications at local and global levels. While drawing a comparative analysis of what it means to be middle class in these different locations, the essays offer a connective understanding of the middle class phenomenon in emerging market economies and lay the groundwork for future research on emerging, transitional societies. The book addresses three key dimensions: the discursive creation of the middle class, the construction of the cultural identity through consumption practices and lifestyle choices, and the social, political and cultural consequences related to globalization and neoliberalism.

In the post-Soviet period morality became a debatable concept, open to a multitude of expressions and performances. From Russian Orthodoxy to Islam, from shamanism to Protestantism, religions of various kinds provided some of the first possible alternative moral discourses and practices after the end of the Soviet system. This influence remains strong today. Within the Russian context, religion and morality intersect in such social domains as the relief of social suffering, the interpretation of history, the construction and reconstruction of traditions, individual and social health, and business practices. The influence of religion is also apparent in the way in which the Russian Orthodox Church increasingly acts as the moral voice of the government. The wide-ranging topics in this ethnographically based volume show the broad religious influence on both discursive and everyday moralities. The contributors reveal that although religion is a significant aspect of the various assemblages of morality, much like in other parts of the world, religion in postsocialist Russia cannot be separated from the political or economic or transnational institutional aspects of morality.

Social differentiation, poverty and the emergence of the newly rich occasioned by the collapse of the Soviet Union have seldom been analysed from a class perspective. Rethinking Class in Russia addresses this absence by exploring the manner in which class positions are constructed and negotiated in the new Russia. Bringing an ethnographic and cultural studies approach to the topic, this book demonstrates that class is a central axis along which power and inequality are organized in Russia, revealing how symbolic, cultural and emotional dimensions are deeply intertwined with economic and material inequalities. Thematically arranged and presenting the latest empirical research, this interdisciplinary volume brings together work from both Western and Russian scholars on a range of spheres and practices, including popular culture, politics, social policy, consumption, education, work, family and everyday life. By engaging with discussions in new class analysis and by highlighting how the logic of global neoliberal capitalism is appropriated and negotiated vis-à-vis the Soviet hierarchies of value and worth, this book offers a multifaceted and carefully contextualized picture of class relations and identities in contemporary Russia and makes a contribution to the theorisation of class and inequality in a post-Cold War era. As such it will appeal to those with interests in sociology, anthropology, geography, political science, gender studies, Russian and Eastern European studies, and media and cultural studies.