Contemporary African American Preaching

L. Susan Bond reveals the full range and diversity of African American preaching in this exploration of African American homiletical theories. Portraying the many approaches that are empowering preaching in African American churches today, Bond shows how different theological perspectives produce different methods of sermon preparation and delivery, different strategies for selecting illustrative material, and even different ways of beginning and ending sermons. Her goal is not to lift up the "right way" to preach in the African American tradition, but to show the richness and nuance contained within this powerful cultural expression.

L. Susan Bond reveals the full range and diversity of African American preaching in this exploration of African American homiletical theories. Portraying the many approaches that are empowering preaching in African American churches today, Bond shows how different theological perspectives produce different methods of sermon preparation and delivery, different strategies for selecting illustrative material, and even different ways of beginning and ending sermons. Her goal is not to lift up the "right way" to preach in the African American tradition, but to show the richness and nuance contained within this powerful cultural expression.

The overlooked African American religious history of the phonograph industry Winner of the 2015 Frank S. and Elizabeth D. Brewer Prize for outstanding scholarship in church history by a first-time author presented by the American Society of Church History Certificate of Merit, 2015 Award for Excellence in Historical Recorded Sound Research presented by the Association for Recorded Sound Collections From 1925 to 1941, approximately one hundred African American clergymen teamed up with leading record labels such as Columbia, Paramount, Victor-RCA to record and sell their sermons on wax. While white clerics of the era, such as Aimee Semple McPherson and Charles Fuller, became religious entrepreneurs and celebrities through their pioneering use of radio, black clergy were largely marginalized from radio. Instead, they relied on other means to get their message out, teaming up with corporate titans of the phonograph industry to package and distribute their old-time gospel messages across the country. Their nationally marketed folk sermons received an enthusiastic welcome by consumers, at times even outselling top billing jazz and blues artists such as Bessie Smith and Ma Rainey. These phonograph preachers significantly shaped the development of black religion during the interwar period, playing a crucial role in establishing the contemporary religious practices of commodification, broadcasting, and celebrity. Yet, the fame and reach of these nationwide media ministries came at a price, as phonograph preachers became subject to the principles of corporate America. In Preaching on Wax, Lerone A. Martin offers the first full-length account of the oft-overlooked religious history of the phonograph industry. He explains why a critical mass of African American ministers teamed up with the major phonograph labels of the day, how and why black consumers eagerly purchased their religious records, and how this phonograph religion significantly contributed to the shaping of modern African American Christianity. Instructor's Guide

The Introduction to African American Preaching is an important, groundbreaking book. This book acknowledges African American preaching as an academic discipline, and invites all students and preachers into a scholarly, dynamic, and useful exploration of the topic. Author Frank Thomas opens with a “bus tour” study of African American preaching. He shows how African American preaching has gradually moved from an almost exclusively oral to an oral/written tradition. Readers will gain insight into the history of the study of the African American preaching tradition, and catch the author’s enthusiasm for it. Next Thomas traces the relationship between homiletics and rhetoric in Western preaching, demonstrating how African American preaching is inherently theological and rhetorical. He then explores the question, “what is black preaching?” Thomas introduces the reader to methods of “close reading” and “ideological criticism.” And then demonstrates how to use these methods, using a sermon by Gardner Calvin Taylor as his example. The next chapter considers the question, “what is excellence in black preaching?” The next chapter seeks to create bridges and dialogue within the field of homiletics, and in particular, the Euro-American homiletic tradition. The goal of this chapter is to clearly demonstrate connections between the African American preaching tradition and the field of homiletics. Thomas next turns to questions about the relevancy of the church to the Millennial generation. Specifically, how will the African American church remain relevant to this generation, which is so deeply concerned with social justice?

Cleo LaRue is one of the best-loved preachers and writers about preaching. In past volumes, he has brought together great collections of African American preaching to showcase the best preaching from across the country. Here he offers his own insights into what makes for great preaching. Filled with telling anecdotes, LaRue's book recognizes that while great preaching comes from somewhere, it also must go somewhere, so preachers need to use the most artful language to send the Word on its journey.

LaRue provides important insights on why black preaching is strong and active, and connects with the real-life experiences of listeners. (Christian)

Say It! A Celebration of Expository Preaching in the African American Tradition argues that Biblical Exposition is most dynamic when coupled with the African American preaching tradition. Charlie Dates, Romell Williams, George Parks, Jr., Terry D. Streeter and a cast of pastors and preaching professors collaborate to demonstrate the power of exposition in the cradle of the Black pulpit. The contributors in this volume give examples of African American Biblical exposition in every section of the Old Testament and New Testament. They also explain how to preach from narrative, poetical, prophetic, epistolary, and apocalyptic genres throughout the Scriptures. This important and powerful resource celebrates the faithful, biblical preaching of African Americans that is so often overlooked because it's stylistically different than the style of most white preachers. Appropriate for training associate ministers or use as a textbook in homiletics, Say It! will give the preacher what is needed to speak to real life from every page of the Book!

The Journey and Promise of African American Preaching is a constructive effort to examine the historical contributions of African American preaching, the challenges it faces today, and how it might become a renewed source of healing and strength for at-risk communities and churches. --from publisher description