Contented Cows Moove Faster

How to foster happier employees for a healthier bottom line Managers could learn a lot from a message echoed by generations of dairy farmers: "Contented cows give better milk." This book is not, repeat, not a management tome. In this fully revised and expanded edition to a book which absolutely, positively makes the case that treating people right is one of the best things any business can do for its bottom line, Contented Cows Still Give Better Milk offers sound, practical advice for those who know that their reputation as an employer is as important as bandwidth. Offers updated case studies and new examples from on-site research in a number of real organizations, as well as inspiring examples of companies that know how to do it right . . . and few that didn't Fad-free prescriptive advice informed by the authors' combined four-plus decades of training and consulting with thousands of managers and employees, conducting employee engagement surveys, and translating the attendant learning to management audiences in a form they can appreciate and use Coauthor Bill Catlette's Bottom Line Leadership Seminar has helped thousands of managers become more effective leaders Direct from the horse's . . . actually cow's mouth, this fully revised and expanded second edition will teach readers that having a focused, engaged, and capably led workforce is one of the best things any organization can do for its bottom line.

How to foster happier employees for a healthier bottom line Managers could learn a lot from a message echoed by generations of dairy farmers: "Contented cows give better milk." This book is not, repeat, not a management tome. In this fully revised and expanded edition to a book which absolutely, positively makes the case that treating people right is one of the best things any business can do for its bottom line, Contented Cows Still Give Better Milk offers sound, practical advice for those who know that their reputation as an employer is as important as bandwidth. Offers updated case studies and new examples from on-site research in a number of real organizations, as well as inspiring examples of companies that know how to do it right . . . and few that didn't Fad-free prescriptive advice informed by the authors' combined four-plus decades of training and consulting with thousands of managers and employees, conducting employee engagement surveys, and translating the attendant learning to management audiences in a form they can appreciate and use Coauthor Bill Catlette's Bottom Line Leadership Seminar has helped thousands of managers become more effective leaders Direct from the horse's . . . actually cow's mouth, this fully revised and expanded second edition will teach readers that having a focused, engaged, and capably led workforce is one of the best things any organization can do for its bottom line.

The longtime chief marketing officer for Chick-fil-A tells the inside story of how the company turned prevailing theories of fast-food marketing upside down and built one of the most successful and beloved brands in America. Covert Cows will help you… Discover unexpected, out-of-the-box marketing methods and new ways of approaching business problems. Understand the positive impact of building a business based on biblical principles. Receive an insider’s look at the evolution of one of America’s most beloved brands. Learn key marketing and business insights from the man who was the chief marketing officer for Chick-fil-A for thirty-four years. During his thirty-four-year tenure at Chick-fil-A, Steve Robinson was integrally involved in the company’s growth--from 184 stores and $100 million in annual sales in 1981 to over 2,100 stores and over $6.8 billion in annual sales in 2015--and was a first-hand witness to its evolution as an indelible global brand. In Covert Cows and Chick-fil-A, Robinson shares behind-the-scenes accounts of key moments, including the creation of the Chick-fil-A corporate purpose and the formation and management of the now-iconic "Eat Mor Chikin" cow campaign. Drawing on his personal interactions with the gifted team of company leaders, restaurant operators, and the company's founder, Truett Cathy, Robinson explains the important traits that built the company's culture and sustained it through recession and many other challenges. He also reveals how every aspect of the company's approach reflects an unwavering dedication to Christian values and to the individual customer experience. Written with disarming candor and revealing storytelling, Covert Cows and Chick-fil-A is the never-before-told story of a great American success.

'42Rules of Employee Engagement (2nd Edition)' was born out of need for dcorporations, leaders and managers to engage with employees. Depending on whose research you read, as much as three quarters of the global workforce were not engaged! How long could organizations continue down this path and thrive or survive? As overwhelming as these data seem, Susan Stamm began to recognize the solutions are simple and within our reach. Engagement begins and ends with leaders and their day to day actions. It's the little things that make the big difference: how much information the leaders shares, how they approach important conversations, how much control they need, and how well they listen. An organization can be a best place to work, yet have a team no one wants to work on. The reverse is also true and it is almost always related to the leader. A challenge is that leaders often have blind spots, especially leaders that are struggling with their teams. This book include stories that leaders can relate to and that might open the door for them to consider how their actions appear to others. The best way to use this book is as a conversation starter. Take it to lunch with colleagues and discuss a single rule and the implications for your teams. These rules are actionable; when there is a challenge, there is always a specific action or direction recommended for dealing with it. In addition to the actions offered at the end of each rule, Appendix C provides links to more than two full years of free employee engagement activities and tools. If you want better engagement at your company, you should pick up '42Rules of Employee Engagement (2nd Edition)' today.

She is everywhere: as a vehicle for both farmers and advertisers, a subject for research scientists and poets, and ever-present in the form of lucky charms, children's toys, or simply as a tasty sandwich-filler. The female of the bovine species is revered as sacred or reviled as stupid, but one thing she never inspires is indifference. After more than ten thousand years living alongside us, she remains a beguiling mystery. Combining a myriad of richly entertaining anecdotes and an abundance of illuminating discoveries, Florian Werner presents the curious cultural history of that most intriguing of animals: the cow. Since evolving from the aurochs, an ungulate that grazed the Persian grasslands, the cow has embedded itself into virtually all aspects of our lives. Cow is the first book to look at the animal in its countless manifestations in cultures around the world. Werner examines cows' role in commerce as an early form of currency and their place on our plates and in our stomachs in the form of meat and dairy products. Florian Werner examines how cows are worshipped in some circles, such as in Hindu mythology, and abhorred in others, today being vilified as an agent of climate change. And he waxes philosophic about the significance of the cow's rumination and cud chewing, as well as her simple but meaningful moo. Combining thorough research with an accessible writing style, Florian Werner offers readers an eye-opening perspective on this commodified animal, whose existence is inextricably intertwined with ours and which we too often take for granted.

Understanding Business Global Edition by Nickels, McHugh, and McHugh has been the number one textbook in the introduction to business market for several editions for three reasons: (1) The commitment and dedication of an author team that teaches this course and believes in the importance and power of this learning experience, (2) we listen to our customers, and (3) the quality of our supplements package. We consistently look to the experts – full-time faculty members, adjunct instructors, and of course students – to drive the decisions we make about the text itself and the ancillary package. Through focus groups, symposia, as well as extensive reviewing of both text and key ancillaries, we have heard the stories of more than 600 professors and their insights and experiences are evident on every page of the revision and in every supplement. As teachers of the course and users of their own materials, the author team is dedicated to the principles of excellence in business education. From providing the richest most current topical coverage to using dynamic pedagogy that puts students in touch with today’s real business issues, to creating groundbreaking and market-defining ancillary items for professors and students alike, Understanding Business leads the way.

An intimate memoir on the work and wonder of ranch life, critiquing the inhumane and environmentally destructive factory farm system and offering sustainable alternatives for ethical omnivores. Although there are nearly 100 million cattle in the United States, these animals are often ignored or dismissed. In Meditations with Cows, Shreve Stockton inspires a more reverential attitude toward these affectionate and intelligent creatures as she shares captivating stories and photos of ranch life. At the center of the narrative is Daisy, the matriarch of the herd. Through the daily ritual of milking, Stockton forges a relationship with Daisy that deepens with each passing season: "When you have a milk cow, you are together every day, no matter the weather, no matter either of your moods. The hind leg of this twelve-hundred-pound animal towers over you as you crouch beside her... both of you aware of the fact that one well-aimed kick could kill you if she wished. Yet you are allowed to rest your cheek and forehead against her warm belly as you milk... her trust in you entwined with your trust in her, you become family." For anyone who loves animals or cares about the environmental impact of their food, Stockton explores conservation and the important role of cattle in local ecosystems, models the humane treatment of animals, and shows how pastured cattle can be our allies in averting climate crisis. Blending together narrative, science, and thoughtful reflection, Meditations with Cows offers a moving portrait of the rhythms of work, life, and hardship on the ranch.