Corporate Soul

To succeed, the business of the future must have soul. Building Corporate Soul answers the most pressing questions for leaders today: How do I build and sustain a human-centric performance culture? At a time when 10,000 baby boomers retire every day, 79% of employees quit their jobs because they don't feel appreciated at their workplace, and 69% of millennials see a lack of potential for leadership development in their companies, Building Corporate Soul sets out to transform the performance and value of organizations—and to make soulless companies a thing of the past. Ralf Specht’s unique framework, The Soul System™, aligns value-creating employee behaviors with corporate strategy through shared understanding and shared purpose. Based on the latest research and real-life cases, this actionable framework shows how to build a culture at the workplace that is both human centric and success driven. Specht proves that leadership behaviors that build soul are synonymous with the behaviors that build success. His performance ranking, The Soul Index, confirms that companies that operate within this framework outperform their peers by a factor of 2.6 compared with Dow Jones over 5 years. Building Corporate Soul helps leaders at every level move beyond their current thinking and create an environment in which business goals are well understood and corporations walk their talk. Both this shared understanding and the subsequent shared behavior are critical to turn a company´s purpose into a real means to an end: superior success and a truly motivated workforce that is proud of its role inside the organization and of its impact on the local community and society overall. You'll see how companies of all sizes (startups and legacy corporations) have made this happen. You'll also learn how every leader, no matter the industry, can ignite (or re-ignite) the corporate soul in their firm. Ralf Specht is a visionary business leader and creator of the Soul System™, a framework that aligns value-creating employee action with broader corporate strategy through shared understanding and shared purpose. As a founding partner of Spark44, he was the architect of an innovative, industry-first joint venture with Jaguar Land Rover, which grew under his leadership to a global revenue of $100+m and 1,200 employees before it joined forces with Accenture Interactive in 2021. Previously, he consulted with global companies and brands for more than two decades with McCann Erickson. Besides Building Corporate Soul: Powering Culture & Success with the Soul System™, he is the author of the forthcoming book Beyond the Startup: Sparking Operational Innovations for Global Growth.

Over the course of the 20th century, America's giant corporations underwent an astonishing change, from being reviled as dangerous leviathons, to being respected, and somethimes revered. This text examines the reasons for this tranformation.

The two most critical issues for business today, according to CEO's Barrett has worked with, are: "How to tap the deepest levels of creativity and the highest levels of productivity of our employees." In a world where competition has become global, successful companies are learning to build competitive advantage through their human capital. In the 21st Century, even that will not be enough. Success will also hinge on whether, in the eyes of the employees and society-at-large, the organization is a trusted member of the community and a good global citizen. Developing a values-driven approach to business is quickly becoming essential for financial success. Who you are and what you stand for are becoming just as important as what you sell.

Every day the media reports on the latest corporation guilty of financial misconduct and public deception. Insider trading, fraudulent accounting, outlandish executive pay and perks-- a steady stream of scandals scars the business landscape. But the corporate crisis is as much spiritual as it is financial. More than ever, the time is ripe for Saving the Corporate Soul. In this hard-hitting, thought-provoking book, David Batstone shows that a corporation has the potential to act with soul when it aligns its missions with the values of its workers and puts its resources at the service of the people it employs and the public it serves. He offers companies and their employees eight sound principles for "doing the right thing" and-- citing examples from firms like Timberland, General Motors, Clif Bar, and BP-- offers evidence that principled companies will excel financially over the long haul.

It is easy to feel helpless in the face of the torrent of information about environmental catastrophes taking place all over the world. In this powerful and provocative book, Scottish writer and campaigner Alastair McIntosh shows how it is still possible for individuals and communities to take on the might of corporate power and emerge victorious. As a founder of the Isle of Eigg Trust, McIntosh helped the beleaguered residents of Eigg to become the first Scottish community ever to clear their laird from his own estate. And plans to turn a majestic Hebridean mountain into a superquarry were overturned after McIntosh persuaded a Native American warrior chief to visit the Isle of Harris and testify at the government inquiry. This extraordinary book weaves together theology, mythology, economics, ecology, history, poetics and politics as the author journeys towards a radical new philosophy of community, spirit and place. His daring and imaginative responses to the destruction of the natural world make Soil and Soul an uplifting, inspirational and often richly humorous read.

This compelling book shows individuals how to renew their work-life and workplace with the wisdom of the spiritual traditions. The authors provide a blueprint for readers to find more meaning and fulfillment in their work while being an active participant in creating a better workplace for themselves and others. Filled with modern case studies, ancient teaching stories, exercises and personal examples, Awakening Corporate Soul is for anyone who wants a greater sense of meaning, spirit, creativity, and fulfillment at work and to their life.

This delightful and thought-provoking book is aimed at the new manager who seeks to blend materialism with spirituality. Encapsulating the wisdom of the finest ancient schools of thought, Moid Siddiqui correlates them to key elements that define modern management. Drawing from time-tested concepts in Chinese, Japanese, Greek, Indian, Islamic and Christian philosophy, he discusses: - Wisdom, what it is and how it applies in both life and business - The dynamics of looking beyond profit and creating value - Change, its inevitability and how to manage change while retaining stability - The importance and power of values, virtue and purpose in organizations - Business values and their importance in creating growth-focused and profitable organisations

"Drawing on real-life stories from the world's most prominent companies, the authors show how identity can be an extraordinarily valuable asset - and how, if not properly managed, it can become a huge liability. Discover how your firm's identity is related to - and different from - its organizational culture, brand positioning, and reputation. Learn how to diagnose and manage the often unconscious shared beliefs that constitute your company's soul, how to face the enormous identity challenges that arise in mergers, alliances, spin-offs, and the creation of new brands, and above all, how to lead and inspire in this new Age of Identity."--Jacket.