Counterculture Green

For those who eagerly awaited its periodic appearance, it was more than a publication: it was a way of life. The Whole Earth Catalog billed itself as "Access to Tools," and it grew from a Bay Area blip to a national phenomenon catering to hippies, do-it-yourselfers, and anyone interested in self-sufficiency independent of mainstream America. In recovering the history of the Catalog's unique brand of environmentalism, Andrew Kirk recounts how San Francisco's Stewart Brand and his counterculture cohorts in the Point Foundation promoted a philosophy of pragmatic environmentalism that celebrated technological achievement, human ingenuity, and sustainable living. By piecing together the social, cultural, material, environmental, and technological history of that philosophy's incarnation in the Catalog, Kirk reveals the driving forces behind it, tells the story of the appropriate technology movement it espoused, and assesses its fate. This book takes a fresh look at the many individuals and organizations who worked in the 1950s, 1960s, and 1970s to construct this philosophy of pragmatic environmentalism. At a time when many of these ideas were seen as heretical to a predominantly wilderness-based movement, Whole Earth became a critical forum for environmental alternatives and a model for how complicated ecological ideas could be presented in a hopeful and even humorous way. It also enabled later environmental advocates like Al Gore to explain our current "inconvenient truth," and the actions of Brand's Point Foundation demonstrated that the epistemology of Whole Earth could be put into action in meaningful ways that might foster an environmental optimism distinctly different from the jeremiads that became the stock in trade of American environmentalism. Kirk shows us that Whole Earth was more than a mere counterculture fad. In an era of political protest, it suggested that staying home and modifying your toilet or installing a solar collector could make a more significant contribution than taking to the streets to shout down establishment misdeeds. Given its visible legacy in the current views of Al Gore and others, the subtle environmental heresies of Whole Earth continue to resonate today, which makes Kirk's lucid and lively tale an extremely timely one as well.

For many, it was more than a publication: it was a way of life. The Whole Earth Catalog billed itself as "Access to Tools, " and it grew from a Bay Area blip to a national phenomenon catering to hippies, do-it-yourselfers, and anyone interested in self-sufficiency independent of mainstream America (now known as "living off the grid"). In recovering the history of the Catalog's unique brand of environmentalism, historian Kirk recounts how Stewart Brand and the Point Foundation promoted a philosophy of pragmatic environmentalism that celebrated technological achievement, human ingenuity, and sustainable living. Kirk shows us that Whole Earth was more than a mere counterculture fad. At a time when many of these ideas were seen as heretical to a predominantly wilderness-based movement, it became a critical forum for environmental alternatives and a model for how complicated ecological ideas could be presented in a hopeful and even humorous way.--From publisher description.

Green's history of the 60's underground Days in the Life, has been until now the most complete account of the decade. In All Dressed Up he expands on that book to provide an overview of the cultural and political events of the decade.

Restricted to the shorthand of “sex, drugs, and rock ‘n’ roll,” the counterculture would seem to be a brief, vibrant stretch of the 1960s. But the American counterculture, as this book clearly demonstrates, was far more than a historical blip and its impact continues to resonate. In this comprehensive history, Damon R. Bach traces the counterculture from its antecedents in the 1950s through its emergence and massive expansion in the 1960s to its demise in the 1970s and persistent echoes in the decades since. The counterculture, as Bach tells it, evolved in discrete stages and his book describes its development from coast to heartland to coast as it evolved into a national phenomenon, involving a diverse array of participants and undergoing fundamental changes between 1965 and 1974. Hippiedom appears here in relationship to the era’s movements—civil rights, women’s and gay liberation, Red and Black Power, the New Left, and environmentalism. In its connection to other forces of the time, Bach contends that the counterculture’s central objective was to create a new, superior society based on alternative values and institutions. Drawing for the first time on documents produced by self-described “freaks” from 1964 through 1973—underground newspapers, memoirs, personal correspondence, flyers, and pamphlets—his book creates an unusually nuanced, colorful, and complete picture of a time often portrayed in clichéd or nostalgic terms. This is the counterculture of love-ins and flower children, of the Grateful Dead and Jefferson Airplane, but also of antiwar demonstrations, communes, co-ops, head shops, cultural feminism, Earth Day, and antinuclear activism. What Damon R. Bach conjures is the counterculture in all of its permutations and ramifications as he illuminates its complexity, continually evolving values, and constantly changing components and adherents, which defined and redefined it throughout its near decade-long existence. In the long run, Bach convincingly argues that the counterculture spearheaded cultural transformation, leaving a changed America in its wake.

The emergence of Greenpeace in the late 1960s from a loose-knit group of anti-nuclear and anti-whaling activists fundamentally changed the nature of environmentalism—its purpose, philosophy, and tactics—around the world. And yet there has been no comprehensive objective history of Greenpeace's origins-until now. Make It a Green Peace! draws upon meeting minutes, internal correspondence, manifestos, philosophical writings, and interviews with former members to offer the first full account of the origins of what has become the most recognizable environmental non-governmental organization in the world. Situating Greenpeace within the peace movement and counterculture of the 1960s, Frank Zelko provides a much deeper treatment of the group's groundbreaking brand of radical, media-savvy, direct-action environmentalism than has been previously attempted. Zelko traces the complex intellectual and cultural roots of Greenpeace to the various protest movements of the 1950s and 1960s, highlighting the influence of Quakerism—with its practice of bearing witness—Native American spirituality, and the non-violent resistance of Gandhi. Unlike the more strait-laced, less confrontational Sierra Club and Audubon Society, early Greenpeacers smoked dope, dropped acid, wore their hair long, and put their bodies on the line—interposing themselves between the harpoons of whalers and the clubs of seal-hunters—to save the animals and achieve what they hoped would be a lasting transformation in the way humans regarded the natural world. And while it may not have achieved its most revolutionary goals, Greenpeace inarguably created a heightened awareness of environmental issues that endures to this day. Narrating the key campaigns and arguments among the group's early members, Make It a Green Peace! vividly captures all the drama, pathos, and occasional moments of absurd comic relief of Greenpeace's tumultuous first decade.

Contemporary architects are under increasing pressure to offer a sustainable future. But with all the focus on green building there has been little investigation into the meaningful connections between architectural design, ecological systems, and environmentalism. A new generation of architects, landscape architects, designers, and engineers aims to recalibrate what humans do in the world according to how the world works as a biophysical system. Design in this sense is a larger concept having to do as much with politics and ethics as with aesthetics and technology. This recasting of the green movement for the twenty-first century transforms design into a positive agent balancing societal values with environmental needs. Design Ecologies is a ground-breaking collection of never-before-published essays and case studies by today's most innovative designers and critics. Their design strategies—social, material, and biological—run the gamut from the intuitive to the highly technological. One essay likens window-unit air conditioners in New York City to weeds in order to spearhead the development of potential design solutions. Latz + Partner's Landscape Park integrates vegetation and industry in an urban park built amongst the monumental ruins of a former steelworks in Duisburg Nord, Germany. The engineering firm Arup presents its thirty-three-square-mile masterplan for Dongtan Eco City, an energy-independent city that China hopes will house half a million people by 2050. An essay by designer Bruce Mau leads off a stellar list of emerging designers, including Jane Amidon, Blaine Brownell, David Gissen, Gross.Max, Robert Sumrell and Kazys Varnelis, Stephen Kieran and James Timberlake, R&Sie(n), Studio 804, and WORKac.

In his 1958 "kitchen debate" with Nikita Khrushchev, Richard Nixon argued that the freedom to consume defined the American way of life. High wages, full employment, new technologies, and a rapid growth in population known as the "Baby Boom" ushered in a golden age of economic growth. By the end of the twentieth century, consumerism triumphed over communism, socialism, and all other isms seeking to win hearts and minds around the world. Advertising, popular culture, and mass media persuaded Americans that shopping was both spiritually fulfilling and a patriotic virtue. Mark Lytle argues that Nixon's view of consumer democracy contained fatal flaws -- if unregulated, it would wholly ignore the creativedestruction that, in destroying jobs, erodes the capacity to consume. The All-Consuming Nation also examines how planners failed to take into account the environmental costs, as early warning signs--whether smog over Los Angeles, the overuse of toxic chemicals such as DDT, or the Cuyahoga River in flames--provided evidence that all was not well. Environmentalists from Aldo Leopold, Rachel Carson and Paul Ehrlich to Ralph Nader and Al Gore cautioned that modern consumerism imposed unsustainable costs on the natural world. Not for lack of warning, climate change became the defining issue of the twenty-first century. The All-Consuming Nation investigates the environmental and sociocultural costs of the consumer capitalism framework set in place in the 20th century, shedding light on the consequences of a national identity forged through mass consumption.