Creating Authenticity

‘Authenticity’ and authentication is at the heart of museums’ concerns in displays, objects, and interaction with visitors. These notions have formed a central element in early thought on culture and collecting. Nineteenth century-explorers, commissioned museum collectors and pioneering ethnographers attempted to lay bare the essences of cultures through collecting and studying objects from distant communities. Comparably, historical archaeology departed from the idea that cultures were discrete bounded entities, subject to divergence but precisely therefore also to be traced back and linked to, a more complete original form in de (even) deeper past. Much of what we work with today in ethnographic museum collections testifies to that conviction. Post-structural thinking brought about a far-reaching deconstruction of the authentic. It came to be recognized that both far-away communities and the deep past can only be discussed when seen as desires, constructions and inventions. Notwithstanding this undressing of the ways in which people portray their cultural surroundings and past, claims of authenticity and quests for authentication remain omnipresent. This book explores the authentic in contemporary ethnographic museums, as it persists in dialogues with stakeholders, and how museums portray themselves. How do we interact with questions of authenticity and authentication when we curate, study artefacts, collect, repatriate, and make (re)presentations? The contributing authors illustrate the divergent nature in which the authentic is brought into play, deconstructed and operationalized. Authenticity, the book argues, is an expression of a desire that is equally troubled as it is resilient.

The most effective leaders are those who lead by a set of core values that reflect both who they want to be in the world and the contribution that they want to make. This book of 200 powerful, thought-provoking questions provides the avenue to help all leaders better understand themselves and who they are as leaders. 112 pp.

"With lucidity and elegance, Zukav explains that we are evolving from a species that pursues power based upon the perceptions of the five senses -- external power -- into a species that pursues authentic power -- power that is based upon the perceptions and values of the spirit. He shows how the pursuit of external power has produced our survival-of-the-fittest understanding of evolution, generated conflict between lovers, communities, and superpowers, and brought us to the edge of destruction. Using his scientist's eye and philosopher's heart, Zukav shows how infusing the activities of life with reverence, compassion, and trust makes them come alive with meaning and purpose. He illustrates how the emerging values of the spirit are changing marriages into spiritual partnerships, psychology into spiritual psychology, and transforming our everyday lives. The Seat of the Soul describes the remarkable journey to the spirit that each of us is on."--Amazon.com.

In Creating Country Music, Richard Peterson traces the development of country music and its institutionalization from Fiddlin' John Carson's pioneering recordings in Atlanta in 1923 to the posthumous success of Hank Williams. Peterson captures the free-wheeling entrepreneurial spirit of the era, detailing the activities of the key promoters who sculpted the emerging country music scene. More than just a history of the music and its performers, this book is the first to explore what it means to be authentic within popular culture. "[Peterson] restores to the music a sense of fun and diversity and possibility that more naive fans (and performers) miss. Like Buck Owens, Peterson knows there is no greater adventure or challenge than to 'act naturally.'"—Ken Emerson, Los Angeles Times Book Review "A triumphal history and theory of the country music industry between 1920 and 1953."—Robert Crowley, International Journal of Comparative Sociology "One of the most important books ever written about a popular music form."—Timothy White, Billboard Magazine

Are you tired of using clickbait-style Facebook ads that fail to deliver results? Do you want to create ads that are both authentic and effective at converting leads into sales? Then, you've come to the right place. We believe in creating Facebook ads that not only look great but are also authentic and trustworthy. We understand that your target audience is looking for more than just a flashy headline. They want to know that they can trust your brand and that your products or services can truly deliver what they promise. That's why we focus on creating Facebook ads that are tailored to your target audience. By understanding their needs and desires, we can create ads that truly resonate with them and inspire action. Our approach to creating authentic Facebook ads that convert is simple but effective: We start by getting to know your target audience. We use market research, customer feedback, and social listening tools to understand what matters most to them. Next, we craft a compelling message that speaks directly to your audience's pain points and desires. We avoid using sensational or misleading language and focus on being clear and concise. We use high-quality visuals that are relevant and engaging. Whether it's a product image, a video ad, or a carousel, we make sure that the visuals are eye-catching and communicate the benefits of your product or service. We test and optimize our Facebook ads to ensure maximum ROI. We analyze data and make adjustments to our targeting, messaging, and visuals to ensure that we're reaching the right audience and driving conversions. We believe that authenticity is key to creating effective Facebook ads that convert. By focusing on your target audience, crafting a compelling message, using high-quality visuals, and testing and optimizing our ads, we can help you achieve your business goals and grow your brand. Say goodbye to clickbait and hello to authentic Facebook ads that deliver results.

"In this book, readers will discover how companies such as Google, Monster.com, and Robert Redford's Sundance Cinemas moved their vision forward by incorporating the 4Ps of total experience design. They will learn how to seamlessly integrate all aspects of a business in order to deliver customer experiences that will lift them far above their competitors. Author Jill Morin outlines a five-step process for identifying the kind of organization you want your enterprise to be, the kinds of customers you want to serve, and designing how to deliver your best to them. She emphasizes the importance of engaging all one's stakeholders in the process of transforming an enterprise into one that will thrive well into the future." --Book Jacket.

In Personal & Authentic, Thomas C. Murray reveals the power of designing awe-inspiring experiences that are grounded in relationships and learner-centered by design. Inherently relevant and contextualized, it is this kind of learning that lasts a lifetime.

Everyone is lost in the "tale" he or she has created. To become authentic, these tales must be unraveled.