Creative Thinker S Rethink Book

Highly creative thinkers are good at seeing connections. By enhancing your ability to see connections, you can enhance your creativity. Based on this observation, a solid theory and the latest neuroscience, this exercise book is for people who want to become better creative thinkers. This book gives you: 52 exercises to enhance your creativity Opportunity to think, rethink and think again Fun training for your brain Hands-on training in generating ideas Fun for everybody age 6-99 Creative Thinker's Rethink Book trains your ability see and make connections - the underlying mechanism that helps you to think creatively. The exercises in this book forces you to go beyond the obvious - to think and rethink - again and again. It is not a theory book. It's a hands-on exercise book to boost your creativity and innovative thinking. Working with these exercises will help you to come up with fresh thinking, original ideas and unexpected innovative solutions. You can use this book as a creative morning booster, a warm up before working creatively, for everyday creativity training or just as a fun activity. The exercises can be used at home, at school, in the design studio, in the office or in the agency. Creativity is for everybody!

Discover how creativity depends on inside-the-box thinking-that's right, not outside the box-and a new perspective on creative thinking.

If you think doing consistently great creative work inevitably leads to long hours, chaos and burnout, we have just one thing to say: Rethink. Rethink your priorities. Rethink your approach. And rethink your product in the process. Rethink is a one-word business plan for any company in the creative arts—from advertising, to design, to publishing, architecture or software development. Rethink is also one of the world’s most consistently awarded advertising and design agencies. Headquartered far off the beaten track in Vancouver, Rethink has been radically breaking rules for two decades, proving that you can do work that gets the world’s attention, without sacrificing efficiency and a balanced life. Now, for the first time, Rethink offers you a how-to manual of their 55 best tools for creating a sustainable, successful creative culture—tools that will help you inspire your people, boost your bottom line and take your creative product to the next level. Tried, true, constantly tweaked and consistently proven, these tools are simple and effective ways to inspire teams, boost creativity and cut through the bullshit at every stage of the process. Rethink’s step-by-step plan is radical, refreshing and relatable to any business striving for creative excellence.

"In 'Rethinking Thought, ' Laura Otis gives readers a multi-dimensional tour through the minds of thirty creative thinkers to illustrate how the experience of productive thought can vary across the spectrum. Focusing on individual experiences with planning, problem-solving, reflecting, remembering and forging new ideas, Otis approaches the question of what thinking is by analyzing variations in the way thinking feels. Drawing from her own experience as a neurocscientist-turned literary scholar, Otis aptly juxtaposes creative thinkers' insights with recent neuroscientific discoveries centering on visual mental imagery, verbal language, and thought. By offering distinct psychological portraits of famous figures like controversial novelist Salman Rushdie and engineer Temple Grandin, Otis treats scientists and artists with equal respect, and creates a fascinating dialogue in which neuroscientific findings and introspection engage with each other as equal partners. 'Rethinking Thought' encourages readers to resist the temptation of classifying people as 'visual' or 'verbal, ' and to instead consider how thinkers combine both skill-sets and how their abilities can be further developed as a result. By showing how greatly individual experiences of thought can vary, this book aims to help readers in all proessions better understand the diverse pool of people with whom they work and interact with"--Page 4 of cover.

Rethinking Thought takes readers into the minds of 30 creative thinkers to show how greatly the experience of thought can vary. It is dedicated to anyone who has ever been told, "You're not thinking!", because his or her way of thinking differs so much from a spouse's, employer's, or teacher's. The book focuses on individual experiences with visual mental images and verbal language that are used in planning, problem-solving, reflecting, remembering, and forging new ideas. It approaches the question of what thinking is by analyzing variations in the way thinking feels. Written by neuroscientist-turned-literary scholar Laura Otis, Rethinking Thought juxtaposes creative thinkers' insights with recent neuroscientific discoveries about visual mental imagery, verbal language, and thought. Presenting the results of new, interview-based research, it offers verbal portraits of novelist Salman Rushdie, engineer Temple Grandin, American Poet Laureate Natasha Trethewey, and Nobel prize-winning biologist Elizabeth Blackburn. It also depicts the unique mental worlds of two award-winning painters, a flamenco dancer, a game designer, a cartoonist, a lawyer-novelist, a theoretical physicist, and a creator of multi-agent software. Treating scientists and artists with equal respect, it creates a dialogue in which neuroscientific findings and the introspections of creative thinkers engage each other as equal partners. The interviews presented in this book indicate that many creative people enter fields requiring skills that don't come naturally. Instead, they choose professions that demand the hardest work and the greatest mental growth. Instead of classifying people as "visual" or "verbal," educators and managers need to consider how thinkers combine visual and verbal skills and how those abilities can be further developed. By showing how greatly individual experiences of thought can vary, this book aims to help readers in all professions better understand and respect the diverse people with whom they work.

A hands-on workbook with exercises that strengthen your creativity. How to train your ability to make connections others don't.

A groundbreaking, scientific approach to creative thinking From entrepreneurs to teachers, engineers to artists, almost everyone stands to benefit from becoming more creative. New ways of thinking, making, and imagining have the potential to bring about revolutionary changes to both our personal lives and society as a whole. And yet, the science behind creativity has largely remained a mystery, with few people aware of the ways we can optimize our own creative and innovative ideas. Innovating Minds: Rethinking Creativity To Inspire Change offers a perspective, grounded in science, that allows us to achieve both individual and collective creative goals. Wilma Koutstaal and Jonathan Binks draw upon extensive research from brain, behavioral, and organizational sciences to present a unique five-part "thinking framework" in which ideas are continually refined and developed. Beyond scientific research, Innovating Minds also describes the everyday creative challenges of people from all walks of life, offering insights from dancers, scientists, designers, and architects. The book shows that creativity is far from a static process; it is steeped with emotion and motivation, involving the dynamic interactions of our minds, brains, and environments. Accordingly, it challenges readers to put its material into use through thinking prompts, creativity cross-checks, and other activities. Vibrant and engaging, Innovating Minds reveals a unique approach to harnessing creative ideas and putting them into action. It offers a fascinating exploration of the science of creativity along with new and valuable resources for becoming more innovative thinkers and doers.

"A brilliant and groundbreaking argument that innovation and progress are often achieved by revisiting and retooling ideas from the past rather than starting from scratch--from The Guardian columnist and contributor to The Atlantic, "--Baker & Taylor.