Creativity In The Life Cycle

Bachelor Thesis from the year 2009 in the subject Business economics - Business Management, Corporate Governance, grade: Gut, Campus02 University of Applied Sciences Graz (Innovationsmanagement), language: English, abstract: The management of products is an essential requirement for successful organisations. Strategically coordinated activities for upgrading products, broadening of the range of goods by variants, developing follow-up models and enhanced products are creating the best premises to continually use resources of the organisation. These activities require profound studies of the market, potential competitors, new technologies and customer requests in order to create new ideas for enhancing the present products and to introduce innovative products. In most organisations unfortunately the systematic internal achievement of new ideas is neglected. The aim of this paper is to enable organisations to get new ways to generate ideas for future products, as well as suggestions for idea generation in order to carry out product variation, product differentiation or product diversification along the product life cycle. It also copes with emotional or organisational barriers within the creative process and team characteristics for creativity workshops.

This introductory textbook features expert, cutting-edge theory and research on creativity tailored for undergraduate courses.

Creativity is the most important asset we have to negotiate through this rapidly changing world. From the way we manage our work life and conduct business, to how we learn a new skill, model behaviours for our children and shape the way we age to express our unique selves, the creative brain has no limits.By broadening the applicability of creativity and recognising how it can elevate us both personally and professionally, we can start to realise the enormous reach we can have as parents, leaders, educators and in everyday life. We can establish the foundations of the creative advantage. As leaders we can have more impact as we learn the skills of effective and creative leadership to enable us to manage the challenges faced by our workplace teams, organisations and the society at large. As educators and parents, we're discovering the role creativity plays in development and learning, with educational psychologists identifying that the creative process underpins classroom learning as well as critical informal learning from speaking our first language to engaging in group play. As maturing adults we can tap into positive peak experiences, the 'flow' that contributes to happy, healthy and fulfilling lives, as well as face everyday problems that require creative responses.We must nurture and take advantage of our own individual creative abilities if we're to solve the pressing problems facing our world. This ultimately is the objective of this book, to lay out the science behind the apparent mystery of creativity, to not only appreciate our creative potential but to give us all the motivation and the tools to obtain a creative advantage in all aspects of life.It's curated from the latest research from the world's most renowned experts and thinkers in the fields of neuroscience, cognitive psychology, social science, education and psychology to provide an understanding and practical approach to successfully create an advantage where you work, live, play and as you age.

When in their lives do great artists produce their greatest art? Do they strive for creative perfection throughout decades of painstaking and frustrating experimentation, or do they achieve it confidently and decisively, through meticulous planning that yields masterpieces early in their lives? By examining the careers not only of great painters but also of important sculptors, poets, novelists, and movie directors, Old Masters and Young Geniuses offers a profound new understanding of artistic creativity. Using a wide range of evidence, David Galenson demonstrates that there are two fundamentally different approaches to innovation, and that each is associated with a distinct pattern of discovery over a lifetime. Experimental innovators work by trial and error, and arrive at their major contributions gradually, late in life. In contrast, conceptual innovators make sudden breakthroughs by formulating new ideas, usually at an early age. Galenson shows why such artists as Michelangelo, Rembrandt, Cézanne, Jackson Pollock, Virginia Woolf, Robert Frost, and Alfred Hitchcock were experimental old masters, and why Vermeer, van Gogh, Picasso, Herman Melville, James Joyce, Sylvia Plath, and Orson Welles were conceptual young geniuses. He also explains how this changes our understanding of art and its past. Experimental innovators seek, and conceptual innovators find. By illuminating the differences between them, this pioneering book provides vivid new insights into the mysterious processes of human creativity.

Creativity is a major driving force for human beings, urging us to try things a new way, see things differently, and imagine what might be. This book explores what is known about creativity and what we can do to promote it at all stages of people's lives -- from preschoolers through senior citizens. The authors, all social scientists and many of them artists in their own right, cover a variety of perspectives, from programs aimed at creativity in children, to long-term research projects, to a new theory of women's creativity. This subject has implications not only for child welfare and the possible application of creative activities to help at-risk children and families, but also for society as a whole. Each chapter challenges readers to creatively reshape their lives in more positive ways.