Credibility And Perception Of Green Branding In Destinations A Case Study Of Switzerland
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Credibility and perception of green branding in destinations A case study of Switzerland
Author | : Julia Weis |
Publsiher | : GRIN Verlag |
Total Pages | : 115 |
Release | : 2017-10-24 |
Genre | : Business & Economics |
ISBN | : 9783668555785 |
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Master's Thesis from the year 2016 in the subject Tourism, grade: 1,5, Oxford Brookes University, language: English, abstract: Green marketing and branding is not a widely researched topic in a destination context. Therefore, this dissertation uses Switzerland and the new sustainable tourism campaign in 2017 as a case study to explore the field in terms of credibility and perception. The research is based on a document/website analysis, expert interviews and tourist questionnaires to explore and analyse opinions and views on the topic.
Destination Brands
Author | : Nigel Morgan,Annette Pritchard,Roger Pride |
Publsiher | : Routledge |
Total Pages | : 394 |
Release | : 2012-05-23 |
Genre | : Business & Economics |
ISBN | : 9781136346620 |
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This textbook shows how cities, regions and countries adopt branding strategies similar to those of leading household brand names in an effort to differentiate themselves and emotionally connect with potential tourists. It asks whether tourist destinations get the reputations they deserve and uses topical case studies to discuss brand concepts and challenges. It tackles how place perceptions are formed, how cities, regions and countries can enhance their reputations as creative, competitive destinations, and the link between competitive identity and strategic tourism policy making.
Destination Branding
Author | : Nigel Morgan,Annette Pritchard,Roger Pride |
Publsiher | : Routledge |
Total Pages | : 327 |
Release | : 2007-06-07 |
Genre | : Business & Economics |
ISBN | : 9781136411106 |
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In today's highly competitive market, many destinations - from individual resorts to countries - are adopting branding techniques similar to those used by 'Coca Cola', 'Nike' and 'Sony' in an effort to differentiate their identities and to emphasize the uniqueness of their product. By focusing on a range of global case studies, Destination Branding demonstrates that the adoption of a highly targeted, consumer research-based, multi-agency 'mood branding' initiative leads to success every time.
How to Brand Nations Cities and Destinations
Author | : T. Moilanen,S. Rainisto |
Publsiher | : Springer |
Total Pages | : 202 |
Release | : 2008-12-14 |
Genre | : Business & Economics |
ISBN | : 9780230584594 |
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Usually, a country brand is not focused, resulting in unsuccessful place branding. It is possible to successfully raise your national identity to the level of an attractive brand. Building a country brand is an investment, with strong positive returns. This book will guide you along the path to building a successful brand.
The Routledge Companion to Media and Tourism
Author | : Maria Månsson,Annæ Buchmann,Cecilia Cassinger,Lena Eskilsson |
Publsiher | : Routledge |
Total Pages | : 599 |
Release | : 2020-07-07 |
Genre | : Business & Economics |
ISBN | : 9780429772832 |
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The Routledge Companion to Media and Tourism provides a comprehensive overview of the research into the convergence of media and tourism and specifically investigates the concept of mediatized tourism. This Companion offers a holistic look at the relationship between media and tourism by drawing from a global range of contributions by scholars from disciplines across the humanities and social sciences. The book is divided into five parts, covering diverse aspects of mediatization of tourism including place and space, representation, cultural production, and transmedia. It features a comprehensive theoretical introduction and an afterword by leading scholars in this emerging field, delving into the ways in which different forms of media content and consumption converge, and the consequential effects on tourism and tourists. The collection is an invaluable resource for students and scholars of tourism studies, cultural studies, and media and communication, as well as those with a particular interest in mediatization, convergence culture, and contemporary culture.
Proceedings of IAC 2023 in Budapest
Author | : Group of Authors |
Publsiher | : Czech Institute of Academic Education |
Total Pages | : 105 |
Release | : 2023-04-13 |
Genre | : Business & Economics |
ISBN | : 9788088203322 |
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International Academic Conferences: - Teaching, Learning and E-learning (IAC-TLEl) - Management, Economics and Marketing (IAC-MEM) - Transport, Logistics, Tourism and Sport Science (IAC-TLTS)
Consumer Behaviour in Tourism
![Consumer Behaviour in Tourism](https://youbookinc.com/wp-content/uploads/2024/06/cover.jpg)
Author | : Luiz Moutinho |
Publsiher | : Unknown |
Total Pages | : 42 |
Release | : 1987 |
Genre | : Consumer behavior |
ISBN | : 0861762940 |
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Information and Communication Technologies in Tourism 2020
Author | : Julia Neidhardt,Wolfgang Wörndl |
Publsiher | : Springer Nature |
Total Pages | : 323 |
Release | : 2019-12-16 |
Genre | : Business & Economics |
ISBN | : 9783030367374 |
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Gathering the outcomes of the 27th annual international eTourism conference ENTER2020, this book presents new research, innovative systems and industry case studies on the application of Information and Communication Technologies (ICT) in travel and tourism. It shares the latest findings discussed at the conference and highlights various topics within the field, including social media, destination marketing, recommender systems and decision-making, virtual and augmented reality, technology in tourism, and research on hotels and activities. Readers will find a wealth of state-of-the-art insights and ideas on how information and communication technologies can be applied in travel and tourism.