Cultural Diplomacy The Linchpin Of Public Diplomacy

The Public Diplomacy Reader is a 500-page compendium of intellectual and practical tools for the cross-cultural communicator. Designed for students, diplomats, military officers, intelligence professionals and other practitioners, the Reader is meant to be used as an instrument and guide in waging the war of ideas. Naval War College Professor of Strategy Carnes Lord describes The Public Diplomacy Reader as "a unique and outstanding compilation of materials on public diplomacy." Former Voice of America Director Robert R. Reilly says the book "brings the wealth of experience and knowledge" of an experienced public diplomacy practitioner to "both students and anyone wishing to win 'the war of ideas.'" The Public Diplomacy Reader is edited by J. Michael Waller, the Walter and Leonore Annenberg Professor of International Communication at The Institute of World Politics in Washington, D.C., and author of the ground-breaking 2007 book, Fighting the War of Ideas like a Real War.

Presenting the latest historical research on public diplomacy, this book highlights the fact that the United States has not only been an important sponsor of public diplomacy, it also has been a frequent target of public diplomacy initiatives sponsored by others.

The Routledge Handbook of Public Diplomacy provides a comprehensive overview of public diplomacy and national image and perception management, from the efforts to foster pro-West sentiment during the Cold War to the post-9/11 campaign to "win the hearts and minds" of the Muslim world. Editors Nancy Snow and Philip Taylor present materials on public diplomacy trends in public opinion and cultural diplomacy as well as topical policy issues. The latest research in public relations, credibility, soft power, advertising, and marketing is included and institutional processes and players are identified and analyzed. While the field is dominated by American and British research and developments, the book also includes international research and comparative perspectives from other countries. Published in association with the USC Center on Public Diplomacy at the Annenberg School based at the University of Southern California.

This volume showcases key innovations and lessons in U.S. diplomacy since World War One. It delivers to practitioners, analysts, students, and others compelling engagement strategies and primary research for shaping and communicating policy among increasingly diverse, collaborative, and powerful publics. The table of contents follows below: Acknowledgments Adam Clayton Powell III, President, Public Diplomacy Council ..............................vi 1.Introduction Deborah L. Trent .......................................................1 2.Public Diplomacy: Can It Be Defined? Anthony C. E. Quainton .....................................................25 3.Janus-Faced Public Diplomacy: Creel and Lippmann During the Great War John Brown .....................................................43 4.The Uses and Abuses of Public Diplomacy: Winning and Losing Hearts and Minds Dick Virden ....................................................73 5.America's Image Abroad: The UNESCO Cultural Diversity Convention and U.S. Motion Picture Exports Carol Balassa ................................................ ...95 6.Diplomacy and the Efficacy of Transnational Applied Cultural Networks Robert Albro ..................................................121 7.Public Diplomacy Engages Religious Communities, Actors, and Organizations: A Belated and Transformative Marriage Peter Kovach ..................................................145 8.Nontraditional Public Diplomacy in the Iraq-Afghan Wars Or The Ups and Downs of Strategic Communicators Helle C. Dale ..................................................171 9.Cultural Diplomacy Partnerships: Cracking the Credibility Nut with Inclusive Participation Deborah L. Trent ..................................................191 10.International Education and Public Diplomacy: Technology, MOOCs, and Transforming Engagement Craig Hayden ..................................................219 11.Funding International Scientific Research Activities as Opportunities for Public Diplomacy Jong-on Hahm ..................................................248 12.Turning Point Brian E. Carlson ..................................................266 Index .........................................291 Acronyms ...................................299 Contributor Biographies ................301

Cultural Diplomacy: Beyond the National Interest? is the first book bringing together, from the perspective of the cultural disciplines, scholarship that locates contemporary cultural diplomacy practices within their social, political, and ideological contexts, while examining the different forces that drive them. The contributions to this book have two methodologies: the first, to deconstruct and demystify cultural diplomacy, notably the ‘hype’ that accompanies it, especially when it is yoked to the notion of ‘soft power’; the second, to better understand how contemporary cultural diplomacy actually operates. In applying a cultural lens to the question, this book probes whether there can be such a thing as a cultural diplomacy ‘beyond the national interest’. This book was originally published as a special issue of the International Journal of Cultural Policy.

Throughout the twentieth century governments came to increasingly appreciate the value of soft power to help them achieve their foreign policy ambitions. Covering the crucial period between 1936 and 1953, this book examines the U.S. government’s adoption of diplomatic programs that were designed to persuade, inform, and attract global public opinion in support of American national interests. Cultural diplomacy and international information were deeply controversial to an American public that been bombarded with propaganda during the First World War. This book explains how new notions of propaganda as reciprocal exchange, cultural engagement, and enlightening information paved the way for innovations in U.S. diplomatic practice. Through a comparative analysis of the State Department’s Division of Cultural Relations, the government radio station Voice of America, and the multilateral cultural, educational and scientific diplomacy of Unesco, and drawing extensively on U.S. foreign policy archives, this book shows how America’s liberal traditions were reconciled with the task of influencing and attracting publics abroad.

Efforts by governments to influence the public in other countries have existed for some time. Though the concept of public diplomacy emerged in the 1960s, the advent of ICT has given powerful impetus to this particular way of conducting international relations. Increasingly, governments lost their quasi monopoly on the control of information to the benefit of public opinion and non-state actors. Who, then, does public diplomacy belong to? How is the task divided? What are the responsibilities of government officials? What is the role of non-state actors? How can one measure the power of the media? This publication is designed for diplomats but is also a must-have for anyone keen to explore this area in depth.