Cultural Tourism In Europe

This book reviews the cultural tourism market in Europe from a survey carried out in 1997. It analyzes the way in which cultural attractions are produced for, and used by, cultural tourists and how such cultural attractions as museums, art galleries, monuments and heritage attractions are marketed.

Because few comparative data existed on European cultural tourism, when the European commission designated cultural tourism as a key area of tourism development in Europe, the European association for tourism and leisure education undertook a transnational study of European cultural tourism. The first five chapters address general themes (the scope and significance, the social context, the economic context and the political context of cultural tourism). The are followed by eleven chapters on individual countries from the European Union. Re-issued in 2005 in electronic format by ATLAS, the Association for Tourism and Leisure Education.

This study, commissioned by the World Tourism Organization and the European Travel Commission, focuses on city and city-based cultural tourism which has become increasingly important for national city tourism organizations and institutions in Europe. The study itself, aims to increase knowledge on cultural city trips for the members of the ETC, (representing National Tourist Organizations in 33 European countries), city tourist offices, and WTO members. The study offers a conceptual framework that can be used for marketing, communication and product development purposes.

Once content to sunbathe and follow guides and established itineraries, tourists are increasingly seeking authentic culture. This is taking them into the private areas and zones to which the locals retire in order to escape the tourist gaze, creating tensions between the two groups. Based on recent anthropological field studies, this book describes how European communities dependant on tourism have been affected by the commoditization of their culture and explores the ways they cope with the constant attention of outsiders. The collection demonstrates both varied and skillful ways in which individuals and communities react to and cope with the impact of decades of mass tourism on their lives and values, thus throwing new light onto questions of identity, boundary maintenance and cultural adjustment.

In 1987, the Santiago de Compostela Declaration laid the foundations for the first Council of Europe Cultural Route, highlighting the importance of our rich, colourful and diverse European identities. Today, the Council of Europe Enlarged Partial Agreement (EPA) on Cultural Routes oversees 29 routes connecting culture and heritage across Europe. Cultural Routes are powerful tools for promoting and preserving these shared and diverse cultural identities. They are a model for grass-roots cultural co-operation, providing important lessons about identity and citizenship through a participative experience of culture. From the European Route of Megalithic Culture with its monuments built as long as 6 000 years ago, to the ATRIUM route of Architecture of Totalitarian Regimes, the routes contain elements of our past which help us to understand the present and to approach the future with confidence. The Cultural Routes also stimulate thematic cultural tourism in lesserknown parts of the continent, helping to develop economic and social stability in Europe. This first ever step-by-step guide to the design and management of Council of Europe Cultural Routes will be an essential reference for route managers, project developers, students and researchers in cultural tourism and related subjects. It addresses aspects ranging from the Council of Europe’s conventions to co-creation, fund-raising and governance, and it explores a Cultural Route model that has evolved into an exemplary system for sustainable, transnational co-operation and that has proved to be a successful road map for socio-economic development, cultural heritage promotion and intergenerational communication. The Council of Europe EPA on Cultural Routes is the result of our successful co-operation with the Luxembourg Ministry of Culture and the European Union. Increasingly, other organisations, such as the United Nations World Tourism Organization, are joining this project. This handbook was funded by the third European Commission/Council of Europe Joint Programme on Cultural Routes.

This publication contains the proceedings of two UNWTO conferences on "Tourism: a Tool for Sustainable Development in Transitional Economies", held in Belgrade on 20-21 June 2005, and "Impact of European Union Enlargement on Tourism Development in Europe", held in Vilnius, on 1-2 March 2006. There is an overlap between economies in transition and the group of countries that joined the European Union in 2004 and, from the perspective of tourism development, a large group of European countries share similar challenges and opportunities. While Europe is the region that receives the largest number of international tourists and registers the highest amount of receipts from international tourism, there is a great difference between traditional destinations with a long history of tourism development and the countries that recovered independence after the collapse of the Soviet Union. Some countries already undertook major reforms in their political and economic spheres while others are still addressing structural issues inherited from the past. Tourism contributes positively to European integration and at the same time its success depends on the development and modernisation of several economic and social sectors.