Cultures Contexts And World Englishes

This volume aims to familiarize readers with the varieties of world Englishes used across cultures and to create awareness of some of the linguistic and socially relevant contexts and functions that have given rise to them. It emphasizes that effective communication among users of different Englishes requires awareness of the varieties in use and their cultural, social, and ideational functions. Cultures, Contexts and World Englishes: demonstrates the rich results of integrating theory, methodology and application features critical and detailed discussion of the sociolinguistics of English in the globalized world gives equal emphasis to grammar and pragmatics of variation and to uses of Englishes in spoken and written modes in major English-using regions of the world. Each chapter includes suggestions for further reading and challenging discussion questions and appropriate research projects designed to enhance the usefulness of this volume in courses such as world Englishes, English in the Global Context, Sociolinguistics, Critical Applied Linguistics, Language Contact and Convergence, Ethnography of Communication, and Crosscultural Communication.

This is the first English-language book to focus on the electric rice cooker and the impact it has had on the lives of Asian people. This account of the rice cooker's globalization aims to move away from Japan-centric perspectives on how "Made in Japan" products made it big in the global marketplace, instead choosing to emphasize the collaborative approach adopted by one Japanese manufacturing giant and a Hong Kong entrepreneur. The book also highlights the role Hong Kong, as a free port, played in the rice cooker's globalization and describes how the city facilitated the transnational flow of Japanese appliances to Southeast Asia, China, and North America. Based on over 40 interviews conducted with key figures at both National/Panasonic and Shun Hing Group, it provides a fascinating insight into the process by which the National rice cooker was first localized and then globalized. Interspersed throughout are personal accounts by individuals in Japan and Hong Kong for whom owning a rice cooker meant far more than just a convenient way of cooking rice. The book includes over 60 images, among them advertisements dating back to the 1950s that illustrate how Japanese appliances contributed to the advent of a modern lifestyle in Hong Kong. This account of the rice cooker's odyssey from Japan to Hong Kong and beyond is intended for a general audience as well as for readers with an interest in the empirical study of globalization, intercultural communication, Hong Kong social history, and Japanese business in Asia.

Beginning with a discussion of real-life challenges relating to world Englishes that are faced by language professionals the book explores and illustrates the ways in which the actual use and management of English play an increasingly important role in contemporary globalized society.

This book engages with English in globalization, re-examining and re-interpreting the contemporary contexts of its acquisition and use. The chapters contained in this book weave together four inter-related themes that define the role of English in the global context: the `centrality of structure', `relationships of interdependence', `social constructions of difference' and `reproduction of inequality'. These themes enable the authors to draw attention to the dynamics of the contemporary realities of the `English-speaking' and `English-using' nations, especially as they compete for cultural, social, economic and symbolic capital in global networks. In engaging World Englishes with the sociolinguistics of globalization, the authors raise some fundamental questions about the status, structure, and functions of World Englishes. "What roles are English and World Englishes playing in globalization? What effect is globalization having on English and World Englishes? What effect is globalization having on other languages? Anyone interested in exploring these crucial questions will find this book a most helpful and stimulating companion. The editors have assembled an appropriately diverse all-star cast of contributors, each of whom approaches the topic from a refreshingly innovative standpoint To paraphrase OmoniyVspoem which opens the book, readers will learn to `waltz, salsa and lion-dance' (and hip-hop) their way through the complex cultural and linguistic steps of globalization."Andy Kirkpatrick, Hong Kong Institute of Education

This book advances and broadens the scope of research on conceptual metaphor at the nexus of language and culture by exploring metaphor and figurative language as a characteristic of the many Englishes that have developed in a wide range of geographic, socio-historical and cultural settings around the world. In line with the interdisciplinary breadth of this endeavour, the contributions are grounded in Cognitive (Socio)Linguistics, Conceptual Metaphor Theory, and Cultural Linguistics. Drawing on different research methodologies, including corpus linguistics, elicitation techniques, and interviews, chapters analyse a variety of naturalistic data and text types, such as online language, narratives, political speeches and literary works. Examining both the cultural conceptualisations underlying the use of figurative language and the linguistic-cultural specificity of metaphor and its variation, the studies are presented in contexts of both language contact and second language usage. Adding to the debate on the interplay of universal and culture-specific grounding of conceptual metaphor, Metaphor in Language and Culture across World Englishes advances research in a previously neglected sphere of study in the field of World Englishes.

South Asia is home to a large number of languages and dialects. Although linguists working on this region have made significant contributions to our understanding of language, society, and language in society on a global scale, there is as yet no recognized international forum for the exchange of ideas amongst linguists working on South Asia. The Annual Review of South Asian Languages and Linguistics is designed to be just that forum. It brings together empirical and theoretical research and serves as a testing ground for the articulation of new ideas and approaches which may be grounded in a study of South Asian languages but which have universal applicability. Each volume will have three major sections: I. Invited contributions consisting of state-of-the-art essays on research in South Asian languages. II. Refereed open submissions focusing on relevant issues and providing various viewpoints. III. Reports from around the world, book reviews and abstracts of doctoral theses.

This volume explores the global spread of English or global Englishes, and English as a Lingua Franca (ELF), focusing specifically on Asian Englishes. It is unique in the range of diverse perspectives across the languages and cultures by its contributors.