Customer Loyalty
Download Customer Loyalty full books in PDF, epub, and Kindle. Read online free Customer Loyalty ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!
Creating Customer Loyalty
Author | : Chris Daffy |
Publsiher | : Kogan Page Publishers |
Total Pages | : 265 |
Release | : 2019-04-03 |
Genre | : Business & Economics |
ISBN | : 9780749484316 |
Download Creating Customer Loyalty Book in PDF, Epub and Kindle
Consumer-facing and business-to-business organizations know that if they get their approach to customers right, they will be rewarded with unprecedented customer loyalty. This will lead to increased market share, improved sales, an enhanced reputation and higher profitability. Despite this, many of today's companies fail to recognize that the notable improvements in their service delivery are not keeping up with increased customer expectations. Creating Customer Loyalty outlines simple, easy to understand strategies for creating a sustainable customer loyalty management programme that will win loyal customers. Demonstrating how to focus solely on the things that enable and enhance success, this book shows how to make loyalty a habit and structure a business that attracts and retains the best customers. Using examples from both UK and international companies such as Lexus, Aldi, Dyson, The Ritz-Carlton and Virgin Atlantic, Creating Customer Loyalty explains why customer experience management alone does not build lasting loyalty, and why customer expectation and customer memory management are essential. It outlines how to make every occasion epic by removing those 'ouch' moments, replacing them with 'wow' experiences, and developing dazzling recovery techniques to create unforgettable stories and positive memories.
Harvard Business Review on Increasing Customer Loyalty
Author | : Harvard Business Review |
Publsiher | : Harvard Business Press |
Total Pages | : 234 |
Release | : 2011 |
Genre | : Business & Economics |
ISBN | : 9781422162521 |
Download Harvard Business Review on Increasing Customer Loyalty Book in PDF, Epub and Kindle
How do you keep your customers coming back - and get them to bring others? This collection of HBR articles helps you: turn angry customers into loyal advocates; get more people to recommend you; boost customer satisfaction by satisfying your employees; and, focus on profitable customers - whether they're loyal or not.
Customer Loyalty Guaranteed
Author | : Chip R Bell |
Publsiher | : Adams Media |
Total Pages | : 0 |
Release | : 2007-11-01 |
Genre | : Business & Economics |
ISBN | : 1598694685 |
Download Customer Loyalty Guaranteed Book in PDF, Epub and Kindle
Amidst a wealth of products and services, customers are hearing one message more consistently than ever before: "Buy from us...or not...your business isn't that important." How are companies sending the message? By giving their customers boring, apathetic, impatient, and uninspired service. An organization's commercial success is incumbent upon making customers feel valued. Customer Loyalty Guaranteed shows leaders at all levels how to awaken the "spirit to serve" in every employee. Included are: * The seven customer service personalities that build unbreakable customer loyalty--and how to manage them * Leadership practices that organizations must embrace to be service superstars * Practices for maintaining remarkable service over the longterm Customer service gurus Chip Bell and John Patterson provide fresh concepts on how organizations must deal with today's "new" customer, and show companies how to infuse their organizations with passion that customers will connect to. AUTHOR: Chip R. Bell (Dallas, TX) is founder of the Dallas-based Chip Bell Group and one of the nation's leading experts on customer service. Leadership Excellence magazine named him one of the 50 most influential leadership authorities in the United States. His previous books, including Magnetic Service, Customers as Partners, and Managing Knock Your Socks Off Service, have all been on bestseller lists and widely translated around the world. John R. Patterson (Atlanta, GA) is founder and President of the Atlanta-based Progressive Insights, a Chip Bell Group alliance partner. His consulting practice specializes in helping organizations manage complex culture change built around customer and employee loyalty. His articles have appeared in Customer Relationship Management and Leadership Excellence.
Customer Loyalty and Brand Management
Author | : María Jesús Yagüe Guillén,Natalia Rubio |
Publsiher | : MDPI |
Total Pages | : 122 |
Release | : 2019-09-23 |
Genre | : Business & Economics |
ISBN | : 9783039213351 |
Download Customer Loyalty and Brand Management Book in PDF, Epub and Kindle
Loyalty is one of the main assets of a brand. In today’s markets, achieving and maintaining loyal customers has become an increasingly complex challenge for brands due to the widespread acceptance and adoption of diverse technologies by which customers communicate with brands. Customers use different channels (physical, web, apps, social media) to seek information about a brand, communicate with it, chat about the brand and purchase its products. Firms are thus continuously changing and adapting their processes to provide customers with agile communication channels and coherent, integrated brand experiences through the different channels in which customers are present. In this context, understanding how brand management can improve value co-creation and multichannel experience—among other issues—and contribute to improving a brand’s portfolio of loyal customers constitutes an area of special interest for academics and marketing professionals. This Special Issue explores new areas of customer loyalty and brand management, providing new insights into the field. Both concepts have evolved over the last decade to encompass such concepts and practices as brand image, experiences, multichannel context, multimedia platforms and value co-creation, as well as relational variables such as trust, engagement and identification (among others).
Customer Satisfaction is Worthless Customer Loyalty is Priceless
Author | : Jeffrey H. Gitomer |
Publsiher | : Bard Press (TX) |
Total Pages | : 330 |
Release | : 1998 |
Genre | : Business & Economics |
ISBN | : IND:30000061227116 |
Download Customer Satisfaction is Worthless Customer Loyalty is Priceless Book in PDF, Epub and Kindle
A nationally syndicated columnist and sales trainer shows how to convert "satisfied" customers into "loyal" customers. Includes real-world techniques, helpful checklists, inspiring stories, and thought-provoking self-tests.
Building Customer Loyalty
Author | : JoAnna Brandi |
Publsiher | : The Walk The Talk Company |
Total Pages | : 64 |
Release | : 2001-06 |
Genre | : Business & Economics |
ISBN | : 1885228414 |
Download Building Customer Loyalty Book in PDF, Epub and Kindle
Ever ask the question: "How many customers do we lose every year?" Chances are you haven't. Most businesses are so busy trying to get new customers in the front door that they pay far too little attention to the ones that are walking out the back! Whether you're challenged by today's "soft" economy or you've been able to hold your own, one thing's for sure: Customer Loyalty remains the key to your business success. Your customers ARE your bottom line. And if their business goes elsewhere, so will your profits! This handbook will help you prevent that! The proven concepts found in these pages will heighten everyone's awareness of the importance of Customer Loyalty ... and equip them with techniques and strategies for building it.
Customer Loyalty
Author | : Jill Griffin |
Publsiher | : Jossey-Bass |
Total Pages | : 260 |
Release | : 1997-06-26 |
Genre | : Business & Economics |
ISBN | : IND:30000053334607 |
Download Customer Loyalty Book in PDF, Epub and Kindle
Studies show that customer satisfaction does not equate with continued sales--it is the "loyal" customer who resists the competitor's tempting offers. This pragmatic guide outlines a savvy, seven-step process for turning prospects into customers and customers into loyal advocates.
The Customer Loyalty Loop
Author | : Noah Fleming |
Publsiher | : Red Wheel/Weiser |
Total Pages | : 233 |
Release | : 2016-11-21 |
Genre | : Business & Economics |
ISBN | : 9781632659354 |
Download The Customer Loyalty Loop Book in PDF, Epub and Kindle
How do you grow a truly sustainable business in the hypercompetitive 21st century? By using the practical, psychology-based strategies in this book to dive into the mind of your customer and enhance your business’s customer experience by creating “buying loops” that keep your customers coming back for more. The Customer Loyalty Loop includes proven, science-backed secrets for building legions of loyal customers who will become evangelists for your business, buy from you repeatedly, and actually enjoy doing business with you. You will learn a wide variety of simple but powerfully effective strategies, such as: How to stop using gimmicks and trick promotions to encourage repeat business, and what to do instead that will keep your customers coming back for more. How to use the “Butler Secret” to achieve results superior to any marketing campaign or promotion you’ll ever dream up. Why providing the best customer service isn’t enough anymore, and what you must do instead if you want your business to keep growing in the 21st century. The “Bentley Strategy” that will immediately and dramatically increase customer loyalty to your business. And many more proven tactics and strategies.