Dear Undercover Economist

Look out for Tim's next book, The Data Detective. Throughout history, great philosophers have been answering profound questions about life. But do they know why your socks keep disappearing from the dryer, or how to choose the quickest line at the supermarket? Probably not, but Tim Harford does. . . . In Dear Undercover Economist, the first collection of his wildly popular Financial Times columns, Tim Harford offers witty, charming, and at times caustic answers to our most pressing concerns–all through the lens of economics. Does money buy happiness? Is “the one” really out there? Can cities be greener than farms? Can you really “dress for success”? When’s the best time to settle down? Harford provides brilliant, hilarious, unexpected, and wise answers to these and other questions. Arranged by topic, easy to read, and hard to put down, Dear Undercover Economist lends an outrageous, compassionate, and indispensable perspective on anything that may irk or ail you–a book well worth the investment.

“The economy [isn’t] a bunch of rather dull statistics with names like GDP (gross domestic product),” notes Tim Harford, columnist and regular guest on NPR’s Marketplace, “economics is about who gets what and why.” In this acclaimed and riveting book–part exposé, part user’s manual–the astute and entertaining columnist from the Financial Times demystifies the ways in which money works in the world. From why the coffee in your cup costs so much to why efficiency is not necessarily the answer to ensuring a fair society, from improving health care to curing crosstown traffic–all the dirty little secrets of dollars and cents are delightfully revealed by The Undercover Economist. “A rare specimen: a book on economics that will enthrall its readers . . . It brings the power of economics to life.” –Steven D. Levitt, coauthor of Freakonomics “A playful guide to the economics of everyday life, and as such is something of an elder sibling to Steven Levitt’s wild child, the hugely successful Freakonomics.” –The Economist “A tour de force . . . If you need to be convinced of the everrelevant and fascinating nature of economics, read this insightful and witty book.” –Jagdish Bhagwati, author of In Defense of Globalization “This is a book to savor.” –The New York Times “Harford writes like a dream. From his book I found out why there’s a Starbucks on every corner [and] how not to get duped in an auction. Reading The Undercover Economist is like spending an ordinary day wearing X-ray goggles.” –David Bodanis, author of Electric Universe “Much wit and wisdom.” –The Houston Chronicle From Publishers Weekly Nattily packaged-the cover sports a Roy Lichtensteinesque image of an economist in Dick Tracy garb-and cleverly written, this book applies basic economic theory to such modern phenomena as Starbucks' pricing system and Microsoft's stock values. While the concepts explored are those encountered in Microeconomics 101, Harford gracefully explains abstruse ideas like pricing along the demand curve and game theory using real world examples without relying on graphs or jargon. The book addresses free market economic theory, but Harford is not a complete apologist for capitalism; he shows how companies from Amazon.com to Whole Foods to Starbucks have gouged consumers through guerrilla pricing techniques and explains the high rents in London (it has more to do with agriculture than one might think). Harford comes down soft on Chinese sweatshops, acknowledging "conditions in factories are terrible," but "sweatshops are better than the horrors that came before them, and a step on the road to something better." Perhaps, but Harford doesn't question whether communism or a capitalist-style industrial revolution are the only two choices available in modern economies. That aside, the book is unequaled in its accessibility and ability to show how free market economic forces affect readers' day-to-day. Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved. From Bookmarks Magazine Harford exposes the dark underbelly of capitalism in Undercover Economist. Compared with Steven Levitt’s and Stephen J. Dubner’s popular Freakonomics (*** July/Aug 2005), the book uses simple, playful examples (written in plain English) to elucidate complex economic theories. Critics agree that the book will grip readers interested in understanding free-market forces but disagree about Harford’s approach. Some thought the author mastered the small ideas while keeping in sight the larger context of globalization; others faulted Harford for failing to criticize certain economic theories and to ground his arguments in political, organizational structures. Either way, his case studies—some entertaining, others indicative of times to come—will make you think twice about that cup of coffee. Copyright © 2004 Phillips & Nelson Media, Inc.

In The Logic of Life, bestselling author Tim Harford quite simply makes sense of this world. Life often seems to defy logic. The receptionist is clearly smarter than the boss who earns fifty times her salary. Arbitrary lines starkly divide the desirable districts of the city from the dangerous ones. Voters flock to the polling booths to elect candidates who’ll rip them off to favour special interests. None of it makes logical sense — or does it? Economist and acclaimed author Tim Harford thinks it does. By weaving stories from locations as diverse as a Vegas casino to a barroom speed date, Harford aims to persuade you that people are, in fact, surprisingly logical. When a street prostitute agrees to unprotected sex, or a teenage criminal embarks on a burglary — perhaps especially when a racist employer disregards a black job applicant — we would seem to be a million miles from rational behaviour. Harford shows that, discomfitingly, we are not. It turns out that the unlikeliest of people are complying with the logic of economics and responding to future costs and benefits, often without realizing it; and socially tragic outcomes can have their roots in individually rational decisions. Brilliantly reasoned, always entertaining and often provocative, The Logic of Life is a book to help you understand yourself and the world around you.

Are there tangible benefits in flossing? Is it wrong to fake orgasms? What does the perfect online dating ad look like? Should we bother doing the ironing? Is it really impossible to buy the perfect Christmas gift? (Other than this book, of course.) Economists might not be the first people you would think of to give you advice on such diverse areas as parenting, the intricacies of etiquette or the dark arts of seduction. But for years bestselling author Tim Harford has been doing just that: answering the most challenging questions in his brilliant column, where he uses the tools of economics to give practical advice about everyday dilemmas, conundrums and concerns. From family rows and the stock market to buying socks or speed dating, you'll find within these pages a witty - and of course rational - explanation for almost everything you ever wanted to know about life.

A provocative and lively exploration of the increasingly important world of macroeconomics, by the author of the bestselling The Undercover Economist. Thanks to the worldwide financial upheaval, economics is no longer a topic we can ignore. From politicians to hedge fund managers to middle-class IRA holders, everyone must pay attention to how and why the global economy works the way it does. Enter Financial Times columnist and bestselling author Tim Harford. In this new book that demystifies macroeconomics, Harford strips away the spin, the hype, and the jargon to reveal the truth about how the world’s economy actually works. With the wit of a raconteur and the clear grasp of an expert, Harford explains what’s really happening beyond today’s headlines, why all of us should care, and what we can do about it to understand it better.

An international bestseller, The Undercover Economist is an entertaining and pain-free introduction to the key concepts of economics, by a popular Financial Times writer. Exposing Why the Rich Are Rich, the Poor Are Poor – and Why You Can Never Buy a Decent Used Car! Tim Harford’s bestselling debut is part field guide to economics and part exposé of the economic principles lurking behind daily events. Showing us the world through the eyes of an economist, Harford reveals that everyday events are in fact intricate games of negotiations, contests of strength, and battles of wits. He explains: -Why picking stocks is like picking a line in the supermarket -The connection between a drunken frat party and getting stuck in traffic -How coffee companies use fair trade products to skim money from customers This book offers the hidden story behind these and other questions, as Harford reports back from Africa, Asia, Europe, and your local Starbucks. Written with a light touch and sly wit, The Undercover Economist turns “the dismal science” into a true delight.

From “one of the great (greatest?) contemporary popular writers on economics” (Tyler Cowen) comes a smart, lively, and encouraging rethinking of how to use statistics. Today we think statistics are the enemy, numbers used to mislead and confuse us. That’s a mistake, Tim Harford says in The Data Detective. We shouldn’t be suspicious of statistics—we need to understand what they mean and how they can improve our lives: they are, at heart, human behavior seen through the prism of numbers and are often “the only way of grasping much of what is going on around us.” If we can toss aside our fears and learn to approach them clearly—understanding how our own preconceptions lead us astray—statistics can point to ways we can live better and work smarter. As “perhaps the best popular economics writer in the world” (New Statesman), Tim Harford is an expert at taking complicated ideas and untangling them for millions of readers. In The Data Detective, he uses new research in science and psychology to set out ten strategies for using statistics to erase our biases and replace them with new ideas that use virtues like patience, curiosity, and good sense to better understand ourselves and the world. As a result, The Data Detective is a big-idea book about statistics and human behavior that is fresh, unexpected, and insightful.

The Undercover Economist - famed for his explanations - now offers solutions. Tim Harford introduces a new way of thinking about how to solve the world's most urgent problems, from climate change to terrorism, African poverty to global finance - even the problems we encounter in our own daily lives. When faced with such challenges, we instinctively look to leaders, experts, and gurus to provide us with pre-chewed solutions. Harford argues that the world has become too unpredictable and complex for that. Instead, we must adapt - improvise rather than plan, work from the bottom up, take baby steps. Adapt draws on exciting new work by passionate young economists and on innovative ideas from across the sciences. It looks at how and why innovation really comes about, extolling the value of trial and error and arguing that we should learn to embrace failure. Above all, Adapt applies hard-won lessons learned in the field, from a spaceport in the Mojave Desert to the street of Iraq, from a blazing offshore drilling rig to the frozen tundra of Siberia. The book shows that it's up to individuals - us - to change the world.