Deciphering The Global

Saskia Sassen is Ralph Lewis Professor of Sociology at the University of Chicago and Professor of Sociology at the London School of Economics.

The global is an instituted perspective, not just an empirical process. Adopted initially by the British in order to make sense of their polyglot territorial empire, the global perspective served to make heterogeneous spaces and nonwhite subjects "legible," and in effect produced the regions it sought merely to describe. The global was the dominant perspective from which the world was produced for representation and control. It also set the terms within which subjectivity and history came to be imagined by colonizers and modern anticolonial nationalists. In this book, Sanjay Krishnan demonstrates how ideas of the global took root in eighteenth- and nineteenth-century descriptions of Southeast Asia. Krishnan turns to the works of Adam Smith, Thomas De Quincey, Abdullah bin Abdul Kadir, and Joseph Conrad, four authors who discuss the Malay Archipelago during the rise and consolidation of the British Empire. These works offer some of the most explicit and sophisticated discussions of the world as a single, interconnected entity, inducting their readers into comprehensive and objective descriptions of the world. The perspective organizing these authors' conception of the global-the frame or code through which the world came into view-is indebted to the material and discursive possibilities set in motion by European conquest. The global, therefore, is not just a peculiar mode of thematization; it is aligned to a conception of historical development unique to European colonial capitalism. Krishnan troubles this dominant perspective. Drawing on the poststructuralist and postcolonial approaches of Jacques Derrida, Michel Foucault, and Gayatri Chakravorty Spivak, and challenging the recent historiography of empire and economic histories of globalization, he elaborates a bold new approach to the humanities in the age of globalization.

Recent years have seen an astonishing growth in the adaptation of program formats in television systems across the world. Under the new market conditions of the multi-channel cluster brought about by new technologies and increased privatization of service, the adaptation of successful and popular TV formats from one place to another is occurring on an increasingly regular basis. Hence, the remaking of different national versions of Big Brother and Pop Idol are only part of what is going on. In fact, from Chinese versions of Coronation Street and Sex and the City, Indian and Indonesian remakes of Who Wants To Be A Millionaire?, program clones of Ground Force and other make-over and renovation shows across Europe and the UK, the present is the era of the global TV format. But what exactly is a format? After all, programs have been copied and imitated since the beginnings of broadcasting. In this, the first book in the English language to systematically deal with the subject, Albert Moran and Justin Malbon provide a valuable guide to the institutional, cultural and legal dimensions of the format. Now widely referred to although equally often misunderstood, the TV format is a commodity of production, finance, distribution, broadcasting and marketing knowledges, that is facilitating the international reconfiguration of program making. Understanding the Global TV Format thus addresses the different stages and issues of the business. It tracks the steps whereby formats are devised, developed and distributed. Major companies are profiled as are the international markets and festivals at which trade occurs. However, there is also a great deal of piracy taking place so that the book is concerned with the control and regulation of format remaking. Legal protection is often both the first and last recourse of parties and the authors examine the relevance of laws relating to such matters as copyright and contract.

Understanding the Global Economy names the first step in coping with or transforming the flawed global ethics. To that end, the author explains the economic theory, social science, and thought that formed the basis of the global system. Applied to the sense of our current crisis, this book shows the ethics and forces that make the global market work as it does and how it fails. It presents a balance of the historical basis for global markets with the relevant economic theories, ethics, ideology, inclusive research of all the leading scholars, the current issues of the crisis, and the failed solutions. Through the intellectual background with an expose of the current crisis, the author leads us to a seemingly ironic prescription, which he lives—the willing, caring heart of humanity that knows no bounds. The book presents the solution by an analysis of the economic history from antiquity through the present, observations and research of the likely solutions, and decades of proactive work to enact the lasting solution.

Global trade is of vital interest to citizens as well as policymakers, yet it is widely misunderstood. This compact exposition of the market forces underlying international commerce addresses both of these concerned groups, as well as the needs of students and scholars. Although it contains no equations, it is almost mathematical in its elegance, precision, and power of expression. Understanding Global Trade provides a thorough explanation of what shapes the international organization of production and distribution and the resulting trade flows. It reviews the evolution of knowledge in this field from Adam Smith to today as a process of theoretical modeling, accumulation of new empirical data, and then revision of analytical frameworks in response to evidence and changing circumstances. It explains the sources of comparative advantage and how they lead countries to specialize in making products which they then sell to other countries. While foreign trade contributes to the overall welfare of a nation, it also creates winners and losers, and Helpman describes mechanisms through which trade affects a country's income distribution. The book provides a clear and original account of the revolutions in trade theory of the 1980s and the most recent decade. It shows how scholars shifted the analysis of trade flows from the sectoral level to the business-firm level, to elucidate the growing roles of multinational corporations, offshoring, and outsourcing in the international division of labor. Helpman’s explanation of the latest research findings is essential for an understanding of world affairs.

-The editor and his contributors are prestigious in the global health community, many holding positions as affiliated with the World Health Organization. Also, Gunn is a head of the Society for Humanitarian Medicine. -Will appeal as a high level policy book in public health and health courses.

This is an invaluable, applied "how to" guide to understanding the unique characteristics of the international business environment that provides critical information to all managers considering entering an overseas market. The global marketplace is a reality, yet there are virtually no books dedicated to understanding the international business environment. The accessible, practitioner-oriented information in this book provides businesspeople with the tools necessary to accurately analyze the complex global environment and the perspective to be successful in international markets. A resource for business managers as well as for college-level business students, the book covers all major areas of the international business environment, including the cultural aspects of international commerce environments as well as economic, political, and competitive challenges. Additionally, the author explains how a business entity can impact the market environment in which it operates.

• Spa services and the development of the spa business from its historical beginnings to the size of the market today. • Business development and planning, spa operations and business models. • Spa products and technologies, retailing and the application of branding and marketing strategies. • Infrastructure, design and environmental issues including sustainability and social and environmental benchmarking. • Human resources issues from education and training to professional and regulatory issues and professional and corporate ethics and values.