Designing Apps For Success

In 2007, Apple released the iPhone. With this release came tools as revolutionary as the internet was to businesses and individuals back in the mid- and late-nineties: Apps. Much like websites drove (and still drive) business, so too do apps drive sales, efficiencies and communication between people. But also like web design and development, in its early years and iterations, guidelines and best practices for apps are few and far between. Designing Apps for Success provides web/app designers and developers with consistent app design practices that result in timely, appropriate, and efficiently capable apps. This book covers application lifecycle management that designers and developers use when creating apps for themselves or the entities that hired them. From the early discussions with a company as to how to what kind of app they want, to storyboarding, to developing cross platform, to troubleshooting, to publishing, Designing Apps for Success gives a taut, concise, and pragmatic roadmap from the beginning of the process all the way to the end. Developers and designers will learn not only best practices on how to design an app but how to streamline the process while not losing any quality on the end result. Other topics in this book include: Case studies that best showcase the development process at work (or not at work). Global examples of apps developed all over the world. Future proofing your apps Post-publishing: Promoting and marketing your apps and keeping it relevant. Consistent app design practices for consistently successful results.

In the world of web design, if one wants to create a successful web site, one needs an effective content strategy. Return on Engagement shows web designers and developers how to implement an effective content strategy and how to stay ahead in the rapidly changing industry of web design. It presents best practices in terms of web design through a marketing function: content strategy, SEO, social media marketing, and success measurement to help web designers implement a strategy that ensures success for the site they are building. Return on Engagement shows web designers and developers how to not just design an aesthetically pleasing, functional website. This book shows those professionals how to implement marketing strategies and analysis into their website, thus ensuring its success. Nearly 3 years since the previous edition published, new best practices have been formed. Tools in which web developers use to analyze website metrics have advanced. New social media networks and communities have cropped up. New research in how audiences read and receive content has been done, subsequently refining best digital marketing practices. Return on Engagement features a step-by-step breakdown of how to use new tools, techniques, and technologies. The new edition also includes updated case studies of industry leaders who implement best practices on projects. Return on Engagement also features a regularly updated companion site that offers readers sample content, easy sharing tools, and web-based resources to help measure marketing viability of web properties.

Make an app from start to finish on your own or with a dedicated team. This book is your all-in-one, go-to resource for designing, building, and marketing, a trending app that others flock to buy. Use detailed analysis to decide what designs you should choose and whether you should learn to code or hire someone else to do the trench work for you. If you plan carefully and make intelligent decisions when establishing your viral app business, you will find success on the App Store. Remember, though, the App Store is not a lottery. Apps are not randomly featured, and it is not happenstance that makes your app successful. Luck and fortuitous timing tempered by hard work and a good app idea are key factors to success. You can't aimlessly create an app, throw it on the App Store, and watch the dollars roll in. You’ll get back what you put in. This book lays the foundation and outlines the skills needed by aspiring entrepreneurs with no coding experience for selling a killer app. What You'll LearnDesign apps that are impressive, wow users, and most importantly, are easy to use. Build a business model around an app that turns a profit Determine when its OK to build your own app or when it's better to hire a third party to do so. Who This Book Is For Small business owners who want to create an app, but have no programming experience

App creation is now a huge, global business, with hundreds of thousands of developers, entrepreneurs, and companies attracted by the potential rewards. But games, functional apps, and promotional apps alike depend on attractive, intuitive design for their appeal, and most fail to find a significant audience. With this book, you'll be able to turn your great app idea into a functioning design ready for coding, or apply graphic design skills to this exciting new field, and create an app that will stand out in a market that is worth over a billion dollars every year. Understand the design process that underlies the best and most successful apps Learn how to create a friendly interface and smooth user experience, and avoid the pitfalls that plague first-time designers Master the tricks of the trade that make apps stand out: effective visuals, punchy copy, and attractive colors

Get in the game of developing successful apps for the iPad Designing for the iPad presents unique challenges for developers and requires an entirely different mindset of elements to consider when creating apps. Written by a highly successful iPad software developer, this book teaches you how to think about the creation process differently when designing iPad apps and escorts you through the process of building applications that have the best chance for success. You'll learn how to take advantage of the iPad's exciting new features and tackle an array of new design challenges so that you can make your app look spectacular, work intuitively, and sell, sell, sell! Bestselling iPad app developer Chris Stevens shares insight and tips for creating a unique and sellable iPad app Walks you through sketching out an app, refining ideas, prototyping designs, organizing a collaborative project, and more Highlights new code frameworks and discusses interface design choices Offers insider advice on using the latest coding options to make your app a surefire success Details iPad design philosophies, the difference between industrial and retail apps, and ways to design for multiple screen orientations Designing for the iPad escorts you through the steps of developing apps for the iPad, from pencil sketch all the way through to the iPad App Store.

#1 NEW YORK TIMES BEST SELLER • At last, a book that shows you how to build—design—a life you can thrive in, at any age or stage • “Life has questions. They have answers.” —The New York Times Designers create worlds and solve problems using design thinking. Look around your office or home—at the tablet or smartphone you may be holding or the chair you are sitting in. Everything in our lives was designed by someone. And every design starts with a problem that a designer or team of designers seeks to solve. In this book, Bill Burnett and Dave Evans show us how design thinking can help us create a life that is both meaningful and fulfilling, regardless of who or where we are, what we do or have done for a living, or how young or old we are. The same design thinking responsible for amazing technology, products, and spaces can be used to design and build your career and your life, a life of fulfillment and joy, constantly creative and productive, one that always holds the possibility of surprise.

While electronic research has developed in many governments around the world, the majority of its research has focused on the supply and demand aspects of e-government instead of the focus on technology integration for successful e-government design. Technology Development and Platform Enhancements for Successful Global E-Government Design compiles the shared experiences of e-government designers and practitioners with a focus on technological design. By highlighting the different technological nuances that need to be incorporated into successful e-government designs, this book is a useful tool for professionals and researchers concerned with the organizational development in different types of e-government communities and environments.

For iPhone and iPad users, mobile applications are an active part of daily life: they help us get half-priced cocktails at the neighborhood bar, find a nearby pet supply store, and keep us up to date on the score of the home team. They're being poked at and scrolled through as were rush through subway cars, cruise the grocery store, or need to pass the time while waiting for an always-tardy friend. Users who are often on the go use apps with specific objectives in mind, and are bounded by certain temporal and physical constraints. The Best Book on Designing iPhone and iPad Apps walks experienced and beginning designers through the most important areas to consider when designing an Apple application. It delves into and uncovers how to identify and design for the iOS user's specific expectations and needs. The eBook highlights successful design elements, breaks down iOS device real estate and features, and discusses how designers and developers can stay at the forefront of innovation in a quickly and consistently evolving app-centered world. CHAPTER OUTLINE Letter From The Expert + Dear Hopeful App Developer, Introduction + An ever-expanding application library Chapter 1: What’s An App? + From Here To There: Chapter 1 Roadmap Chapter 2: What’s Apple Got To Do With It? + From Here To There: Chapter 2 Roadmap Chapter 3: Identifying Your Target Audience And Constructing Your Brand + From Here To There: Chapter 3 Roadmap + Who’s who? Determining your target demographic Chapter 4: Your App Canvas—Breaking Down iPhone And iPad Real Estate + From Here To There: Chapter 4 Roadmap Chapter 5: Application Real Estate + From Here To There: Chapter 5 Roadmap Chapter 6: Design Time + From Here To There: Chapter 6 Roadmap Chapter 7: Successful Apps + Top 10 Favorite Apps Chapter 8: Marketing Your App + From Here To There: Chapter 8 Roadmap Conclusion + Top 10 Pieces Of Advice ABOUT THE AUTHOR Michael Miller is a Software Quality Consultant specializing in the development of software for iOS devices. He has been involved in the development of numerous iPhone and iPad apps in both the retail and education markets, including some well known apps representing the mobile presence of Fortune 500 companies. Michael started his career in the business management software market, but became intrigued with the mobile market when he purchased his first iPod Touch in 2007. When he's not developing and testing, he likes trying new cuisines, traveling, and training his young dog Sawyer. As a child, he wanted to be an astronaut, a dream he hopes to still accomplish one day with the advent of space tourism.