Desire By Design

A compelling defense for the importance of design and how it shapes our behavior, our emotions, and our lives Design has always prided itself on being relevant to the world it serves, but interest in design was once limited to a small community of design professionals. Today, books on "design thinking" are best sellers, and computer and Web-based tools have expanded the definition of who practices design. Looking at objects, letterforms, experiences, and even theatrical performances, award-winning author Jessica Helfand asserts that understanding design's purpose is more crucial than ever. Design is meaningful not because it is pretty but because it is an intrinsically humanist discipline, tethered to the very core of why we exist. For example, as designers collaborate with developing nations on everything from more affordable lawn mowers to cleaner drinking water, they must take into consideration the full range of a given community's complex social needs. Advancing a conversation that is unfolding around the globe, Helfand offers an eye-opening look at how designed things make us feel as well as how--and why--they motivate our behavior.

Conventional thinking has brands trying to give customers what they want. But what if wanting is no longer enough? A customer may want a great mobile phone, for example, and there are many options. But a huge majority will choose the now iconic iPhone, even waiting long hours in lines to purchase the latest model. This is not simply about wanting. It’s about desire. The question for brand marketers is how to make that elusive magic happen. In Desire by Design, Jean-Pierre Lacroix unravels the irrational element of desire and explains how brands, designers, and marketers can tap into the emotional high that elicits such passion for certain brands. Jean-Pierre shapes high-level ideas and insights from neuroscience, cult fanaticism, and behavioral psychology into practical worksheets that explain the how-to in creating desire for a brand. Using design philosophies he has developed through his thirty years of experience, Jean-Pierre offers interesting history, insights from scientific research, and actionable advice to lead brands from a “want” category to the much-coveted “desire” space in the marketplace.

DESIGN BEHIND DESIRE also demonstrates how many items and genres from the world of fetish wear and bondage are inspiring and provoking fashion and design in a tangible way. How there is a tactility and truth to materials, which shifts the 'sexy' to profoundly sexual and where desire as both a concept and motivational force becomes more powerful where there is duality or contradictory forces at play. Traversing the pages of DESIGN BEHIND DESIRE the heat rises as we explore desire through the three chapters and phases; Generating, Contemplating and Fulfilling. Hidden within Fulfilling desire we also discover the Cabinet of Desire; a small immersive volume of desirous text where the mind is encouraged to wander and dance.

A surprising offer… Spinster Sylvia Hillcrest will never marry, but that does not mean she has to ignore the occasional flirtation aimed her way, or the chance to indulge her secret vice in societies best card rooms. When she’s suddenly given a fortune to wager, but asked to lose it to one particular family, it’s an intriguing challenge too irresistible to pass up. So too is the devilish marquess carelessly flirting with her every chance he gets. …a secret delight Faced with a situation he cannot solve alone, the Marquess of Wharton designs a masterful scheme to use Miss Hillcrest’s hidden talents for cards to pass a small fortune to a desperate friend. His plan, of course, was destined to succeed, and he spends one scandalous night celebrating with the spinster in his bed. They agreed it was just a fling, but what’s a marquess to do when he craves so much more? A steamy regency historical romance novel. Distinguished Rogues Series Book 1: Chills (Jack and Constance) Book 2: Broken (Giles and Lillian) Book 3: Charity (Oscar and Agatha) Book 4: An Accidental Affair (Merrick and Arabella) Book 5: Keepsake (Kit and Miranda) Book 6: An Improper Proposal (Martin and Iris) Book 7: Reason to Wed (Richard and Esme) Book 8: The Trouble with Love (Everett and Whitney) Book 9: Married by Moonlight (Gilbert and Anna) Book 10: Lord of Sin (Julian and Portia) Book 11: The Duke’s Heart (Sinclair and Kitty) Book 12: Romancing the Earl (Price and Lenore) Book 13: One Enchanted Christmas (Otis and Meg) Book 14: Desire by Design (Alexander and Sylvia) Book 15: His Perfect Bride (Harry and Ophelia) Book 16: Pleasures of the Night

Surrealism expanded our reality by drawing upon myths, dreams, and the subconscious as sources of artistic inspiration. Beginning in the 1930s, the movement made a crucial impact on design, and it continues to inspire designers to this day. »Objects of Desire: Surrealism and Design« is the first book to document this fascinating conversation. It includes numerous essays and a comprehensive selection of images which traces these reciprocal exchanges by juxtaposing exemplary artworks and design objects. Among the featured artists and designers are Gae Aulenti, Achille Castiglioni, Giorgio de Chirico, Le Corbusier, Salvador Dalí, Marcel Duchamp, ntoni Gaudí, Frederick Kiesler, René Magritte, Carlo Mollino, Meret Oppenheim, and many others. The book is rounded off with historical text material as well as short texts and statements by contemporary designers. This in- depth examination makes one thing abundantly clear: form does not always follow function -- it can also follow our obsessions, our fantasies, and our hidden desires.

'Sestanovich’s elegant prose takes seriously the quiet unrest that can ravage a life' - Raven Leilani, author of Luster A Best Book of the Summer in The Wall Street Journal, Entertainment Weekly,Vogue, Esquire and Refinery29 A university student is flying home to visit her family when she strikes up an odd, ephemeral friendship with the couple next to her on the plane. A mother prepares for her son's wedding, her own life unravelling as his comes together. A long-lost stepbrother's visit prompts a family's reckoning with its old taboos. In these eleven powerful stories, thrilling desire and melancholic yearning animate women’s lives – from the brink of adulthood, to the labyrinthine path between twenty and thirty, to middle age, when certain possibilities quietly lapse. Tender, lucid and piercingly funny, Objects of Desire is a collection pulsing with subtle drama, rich with unforgettable scenes, and alive with moments of recognition, each more startling than the last - a spellbinding debut that announces a major talent. 'A debut story collection of the rarest kind . . . you wish that every single entry could be an entire novel.' — Entertainment Weekly Clare Sestanovich named one of The National Book Foundation's '5 under 35'.

Un perfil de los catalogos mas exitosos y controvertidos de la actualidad. Secretos para el glamour grafico.