Destination Japan

A perfect introduction to Japan, illustrating one man's love for the country Japan is a country with a unique and somewhat mysterious culture. It is a land of diversity and contradictions. You will find ancient customs, cherished and unchanged for over thousands of years, as well as cutting edge technology and the latest gadgets. In Japan you ll be amazed with the charmingly courteous way travellers are treated and the delicacy with which Japanese food is prepared and served. It is a country where the majority of its population lives in vast cities like Tokyo and Yokohama. But it is also a country with stunning landscapes made up of thousands of islands lying on the Pacific Ring of Fire. Marc Popelier's life-long love for the country has crystallized into the pages of this book. It is a perfect introduction to Japan and will surely tempt anyone to visit this fascinating country."

Covers: marketing strategy, business customs and practices, Japanese government procurement, Japanese testing, standards and certification and export financing. Also focuses on property protection rights, including patents, trademarks, copyrights, designs, trade secrets and other intellectual property rights in Japan.

Developing a Dream Destination is an interpretive history of tourism and tourism policy development in Hawai‘i from the 1960s to the twenty-first century. Part 1 looks at the many changes in tourism since statehood (1959) and tourism’s imprint on Hawai‘i. Part 2 reviews the development of public policy toward tourism, beginning with a story of the planning process that started around 1970—a full decade before the first comprehensive State Tourism Plan was crafted and implemented. It also examines state government policies and actions taken relative to the taxation of tourism, tourism promotion, convention center development and financing, the environment, Honolulu County’s efforts to improve Waikiki, and how the Neighbor Islands have coped with explosive tourism growth. Along the way, author James Mak offers interpretations of what has worked, what has not, and why. He concludes with a chapter on the lessons learned while developing a dream destination over the past half century.

This book advances the current literature on destination marketing by using innovative up-to-date case studies from a wide geographical representation. The contributors examine new methods and marketing approaches used within the field through a combination of theoretical and practical approaches. With discussions of topics including image, branding, attractions and competitiveness, the chapters in this volume offer new insight into contemporary developments such as medical tourism, Islamic tourism and film-induced tourism. Presenting detailed findings and a range of methodologies, ranging from surveys to travel writings and ethnography, this book will be of interest to students, scholars and practitioners in the fields of tourism and marketing.

As global tourism faces its greatest threat since World War II, the author draws on over 40 years of industry and academic experience to explore the core themes that underpin crises, their impact on the tourism industry and recovery. Focussing on this emerging issue in within the travel industry and academic tourism research, this author explores crisis management approaches from scholars, governments and tourism associations around the world. A dedicated chapter also covers the impact of Covid-19 on tourism industries and economies across the world and well as how nations from around the world responded to the global pandemic outbreak. The book is split by theme and features over 20 case studies, including 2020 Australian bush fires, 2019 Sri Lankan terror attack, SARS and Swine Flu, the collapse of Thomas Cook, the global and Greek financial crises and the threat to the Great Barrier Reef. Discussion questions and activities are included at the end of each chapter. Suitable reading for students on tourism and tourism crisis management modules.

Delve inside the myriad landscapes of Japan with this stunning collection of photographs and discover the nation's extraordinary diversity of places, people and experiences - from moments in awe-inspiring cities to quiet escapes in remote, exotic corners. Beautiful World Japan is the perfect way to lose yourself in the country. Striking photos fill each page, while special gatefolds open to reveal magnificent panoramas. If you've been, retrace your steps and relive the time you spent there. If you haven't, this book is the perfect way to start planning an adventure. We've divided the contents into states and territories. Begin your journey in Hokkaido, Japan's northernmost island, a place of hot springs, wilderness, forests and volcanoes, before moving through the country to the southern island of Okinawa, home to amazing cuisine, unique traditions and turquoise waters. On this journey you'll find powdered ski resorts, snow-covered national parks, indigenous animals and birds, gorges and dramatic waterfalls. You'll then discover sprawling neon jungles, Tokyo in cherry blossom season, ancient temples of Kyoto, powerful memorials, lush rice fields and delectable cuisine. About Lonely Planet: Lonely Planet is a leading travel media company and the world's number one travel guidebook brand, providing both inspiring and trustworthy information for every kind of traveller since 1973. Over the past four decades, we've printed over 145 million guidebooks and grown a dedicated, passionate global community of travellers. You'll also find our content online, on mobile, video and in 14 languages, 12 international magazines, armchair and lifestyle books, ebooks, and more. Important Notice: The digital edition of this book may not contain all of the images found in the physical edition.

The marketing of a destination necessitates strategic planning, decision making, and organization. Effective positioning will result in a strong brand that develops an emotional and productive two-way relationship. Notwithstanding, destination managers should possess relevant knowledge and understanding on traditional and contemporary marketing channels to better engage with prospective visitors. Destination Management and Marketing: Breakthroughs in Research and Practice focuses on utilizing destination branding and content marketing for sustainable growth and competitive advantage within the tourism and hospitality industry, including tools and techniques for travel branding and best practices for better tourism management strategies. Highlighting a range of topics such as service quality, sustainable tourism, and competitiveness model, this publication is an ideal reference source for government officials, travel agencies, advertisers, marketers, tour directors, hotel managers, restaurateurs, industry professionals including those within the hotel, leisure, transportation, and theme park sectors, policymakers, practitioners, academicians, researchers, and students.