Digital Excellence

This book offers examples of how experience and innovation can be combined to create something new, with a particular emphasis on practical implementation, such as generating successful solutions by merging Information and Communication Technology (ICT) and managerial concepts.

This report is the outcome of the Digital Excellence in Agriculture: FAO-ITU regional contest on good practices advancing digital agriculture in Europe and Central Asia, organized by the Food and Agriculture Organization of the United Nations (FAO) Office for Europe and Central Asia and the International Telecommunication Union (ITU) Offices for Europe and Commonwealth of Independent States (CIS). Launched in November 2020, the contest sought to identify, showcase and celebrate good practices and innovative solutions that have proven successful in advancing the digital transformation of agriculture in the regions. With nearly 200 applicants from 36 countries in the regions, the initiative revealed a diverse, dynamic and future-thinking ecosystem of innovators and problem-solvers. This report summarizes the main trends in digital services and products, the most important technologies used, as well as the difficulties and challenges that arise in the development of digital agricultural applications. Presenting the 29 finalists, the report shares the key challenges applicants are addressing, the digital technologies they are using to succeed, their journeys and their plans for the near future based on the information provided. The report also analyses how the technology infrastructure, the regulatory and business environment, the availability of human capital, and the COVID-19 pandemic represented both challenges and opportunities for digital agriculture practitioners. It provides useful information for developers and service providers already active in this field or planning to enter it, as well as guidance for decision-makers on possible points of intervention.

The present report is the outcome of the joint call on good practices on Digital Excellence in Agriculture, organized by the International Telecommunication Union (ITU) Office for Europe and Office for CIS and the Food and Agriculture Organization (FAO) of the United Nations Office for Europe and Central Asia. The document presents a summary version of the 171 eligible submissions of good practices and innovative solutions advancing the digital transformation of agriculture in Europe and Central Asia. This call complements the joint FAO-ITU review on the Status of Digital Agriculture in 18 countries of Europe and Central Asia (ITU-FAO, 2020)1 and provides evidence on how Information and Communication Technologies (ICTs) play an emerging role in the agriculture landscapes of the regions, acting as an engine for agricultural development. However, the adoption of digital technologies in agriculture differs from country to country, and from region to region. The review in the 18 countries highlighted that smallholder farmers have yet to experience the widespread benefits of this digital transformation, and they are lagging behind when it comes to the adoption of digital agriculture solutions and innovations due to lack of trust in the potential of ICTs, limited digital skills, connectivity issues and restricted availability of ICT-based solutions to utilize and scale up. Realizing the full potential of digital agriculture transformation requires identifying, sharing and implementing best practices and proven solutions across countries, involving all actors in participatory processes.

Do you want to excel in digital innovation and avoid becoming obsolete like an old gramophone record? If so, this book is for you. In this book, Max Mouwen, an expert in digital transformation and innovation, explains why organizations that do not keep up with the digital developments and do not innovate, risk becoming irrelevant and disappearing, just like an old gramophone record that nobody uses anymore.

The World Wide Web and Internet are the driving forces in a global revolution that is radically altering the way we do business. To survive and prosper, your organization must learn how to take full advantage of the technologies and business opportunities at the heart of the new digital economy.

How to lead the digital transformation of governments Digital Government Excellence: Lessons from Effective Digital Leaders delivers a fascinating treatment of digital leadership as governments around the world start or restart the digital transformation of their work and service delivery. The author provides a playbook on how to achieve digital excellence via interviews with 20 remarkable digital government leaders from around the world. Each one offers insights on strategies for how to incorporate the best of digital into public services and practical tips on leading digital reforms and delivery teams. The book also: Explores how to begin the task of making all of government to "go digital" or go deeper and bolder in this direction, including the first steps and beyond Highlights leadership styles and practices for effective and lasting delivery of digital strategies and reforms Provides food for thought about what it takes to be an impactful digital transformation leader – in government and beyond The book is ideal for Chief Digital/Information/Technology Officers or digital agency leaders in public service. Digital Government Excellence is also an indispensable resource for any practitioner, policymaker or political leader in governments at any level, as well as any student or advisor of governments looking into how to deliver digital transformation in the public sector.

Now in its sixth edition, the hugely popular Digital Marketing Excellence is a practical guide to creating and executing integrated digital marketing plans, combining established approaches to marketing planning with the creative use of new digital models and digital tools. Written by two highly experienced digital marketing consultants, the book shows you how to: Draw up an outline integrated digital marketing plan Evaluate and apply digital marketing principles and models Integrate online and offline communications Implement customer-driven digital marketing as part of digital transformation Reduce costly trial and error Measure and enhance your digital marketing Learn best practices for reaching and engaging your audiences using the key digital marketing platforms. This new edition has been streamlined to seamlessly integrate the latest developments in digital analytics, ethics and privacy, Predictive Analytics, Machine Learning and Artificial Intelligence. Including new international case studies and up-to-date examples throughout, this book cuts through the jargon to show marketers how to leverage data and digital technologies to their advantage. Offering a highly structured and accessible guide to a critical and far-reaching subject, Digital Marketing Excellence, 6th edition, provides a vital reference point for all digital marketing students, and managers involved in digital marketing strategy and implementation. Online resources have been fully updated for the new edition and include a new set of PowerPoint slides and a full test bank of questions and exercises.

Digital technologies are having a profound impact on sport business, opening up new opportunities to generate income and value. This book explores the phenomenon of digitization in sport management, with a particular focus on business models and how they are being transformed in this new digital era. The book explains how business models describe and underpin contemporary sport business, and how flexibility is the key to unlocking value in an era of rapid technological change. It presents case studies of the impact of digitization on sport organizations, in both amateur and professional contexts, including cutting-edge topics such as the business of football, sponsorship communication, athlete engagement, micropayments and wearable devices. The final chapter summarizes current knowledge on digital business models and looks ahead at possible future directions for sport business in the digital era. This is fascinating reading for any advanced student, researcher or practitioner working in sport management who wants to better understand the challenges and opportunities presented by digital technology for the sport industry. The Open Access version of this book, available at www.taylorfrancis.com, has been made available under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 license.