Digitalising Extension Smart Advisory Services For Farmers

To enable smallholder farmers to improve production, reduce crop loss and ultimately increase productivity, it’s crucial to transform agricultural extension services through impactful decision-support tools and digital know-how. SPORE is the quarterly magazine of the Technical Centre for Agricultural and Rural Cooperation (CTA), offering a global perspective on agribusiness and sustainable agriculture. CTA operates under the Cotonou Agreement between the countries of the Africa, Caribbean and Pacific (ACP) group and the European Union and is financed by the EU.

This publication contains twelve modules which cover a selection of major reform measures in agricultural extension being promulgated and implemented internationally, such as linking farmers to markets, making advisory services more demand-driven, promoting pluralistic advisory systems, and enhancing the role of advisory services within agricultural innovation systems. The reform issues consider the changing roles of the various public, private and non-governmental providers, and highlights the collaboration required to create synergies for more efficient and effective high quality services responding to the needs and demands of smallholder farmers. The modules draw on reform experiences worldwide and provide an introduction, definitions and a discussion for each specific reform measure, as well as case studies, tools, exercises and a reference list. The reform topics are envisaged for policy-makers, management and senior staff of institutions providing agricultural and rural advisory services. It can also be very useful for students studying agriculture, rural development, and extension in particular. This is a substantially updated version of the 2009 publication of the same title, but with only nine modules. These nine modules were restructured and up-dated, and three modules were added. The layout of the modules changed to allow a better overview for the reader.

Ethiopia hosts one of the largest extension systems in Africa, with approximately 43 development agents (DAs) per 10,000 farmers, more than 15,000 farmers training centers (FTCs) that serve as a focal point for agricultural development activities at the local level, and 25 Agricultural Technical Voca tional Education and Training (ATVET) institutes that prepare and update extension staff in both general and specialized fields of expertise (Berhane et al. 2018; ATA 2014; Davis et al. 2010). DAs report edly reach more than 75% of farm households in the country (CSA 2017), and every kebele hosts an average of three DAs, each with his or her own specialization. However, there are concerns about the quality of extension and advisory services DAs provide mainly because DAs are overburdened and under-resourced. DAs actively engage in activities that do not typically fall under the mandate of agricultural extension services, including the collection of taxes, loan repayments and mobilization of labor for public works. A related concern is the simple “technology-push” approach to agricultural intensification followed by most DAs since they do not have the time to closely know the farmers and provide a more “tailored and knowledge-driven” advisory that puts farmers’ priorities and technical capabilities at the center of DA’s effort (Berhane et al. 2018; Bachewe et al. 2017).

In the agricultural industry, factors such as environmental degradation, resource constraints, and climate change have left traditional agricultural practices inadequate in meeting the growing global food demand. Simultaneously, the marketing landscape is evolving rapidly due to technological advancements, changing consumer preferences, and the rise of online platforms. Both agriculture and marketing are faced with the critical task of adapting and embracing sustainability in this ever-changing environment. Sustainable Practices for Agriculture and Marketing Convergence offers a comprehensive solution to these pressing issues. This book is a practical blueprint for transforming the agricultural industry and revitalizing marketing strategies in the name of sustainability. At its core, the book aims to highlight the monumental significance of sustainable agriculture in mitigating the long-standing environmental impacts of conventional farming methods. It does so by presenting real-world case studies and best practices, inspiring and motivating the widespread adoption of sustainable agriculture.

An inclusive, digitally-enabled agricultural transformation could help achieve meaningful livelihood improvements for Africa’s smallholder farmers and pastoralists. It could drive greater engagement in agriculture from women and youth and create employment opportunities along the value chain. At CTA we staked a claim on this power of digitalisation to more systematically transform agriculture early on. Digitalisation, focusing on not individual ICTs but the application of these technologies to entire value chains, is a theme that cuts across all of our work. In youth entrepreneurship, we are fostering a new breed of young ICT ‘agripreneurs’. In climate-smart agriculture multiple projects provide information that can help towards building resilience for smallholder farmers. And in women empowerment we are supporting digital platforms to drive greater inclusion for women entrepreneurs in agricultural value chains.

Although there is an increasing base of literature on extension and advisory services, their role in building resilience in particular has not yet been explored empirically. The literature on resilience in general is itself only in the nascent stage. However, past intervention efforts that attempt to move from emergency responses to long-term development indicate that without well-capacitated systems for implementing interventions, such a transition could be difficult. This brief explores the sustainable-livelihoods framework to conceptualize the capacity needs of resilience-focused extension and advisory services. It indicates where to move the policy and research agenda forward with regard to the role of extension and advisory services in building resilience.

The case of MUIIS project is an epitome of digitalisation for agriculture in which access to digital solutions by smallholder farmers and other value chain actors has led to more efficient operations within the agricultural innovation system, resulting in equal access to finance by women, men, young and old; increased resilience; improved production and income.

Digital agricultural extension and advisory services (AEAS) have a great potential to enhance accessibility, delivery, transparency, scope and impacts of information and services for smallholder farmers. However, this potential is often unfully harnessed and the benefits of digital AEAS unequally distributed due to an evident, widening digital divide between rural and urban areas, gender, and different social groups both within and among regions. Due to low-level e-literacy and digital skills, particularly smallholder farmers in rural areas in developing countries have limited access to and utilization of digital AEAS. Considering the above-mentioned benefits of digital AEAS, their poor uptake by smallholder farmers, and the importance of digital empowerment of smallholder farmers in particular, this guide, targeting smallholder farmers in need of digital AEAS as its principal users, provides a set of tools to enhance their digital skills in terms of basic knowledge and skills on using digital tools, methods of access to digital AEAS, methods of access to e-commerce, and capacity building.