Directory Of Business Periodical Special Issues

An alphabetical guide to regularly published special editorial content, such as buying guides, salary surveys, and trade show issues, in some 1,350 business periodicals. Entries consist of periodical titles and addresses, and the month of publication of all special issues published over the course of a year. For librarians, sales and marketing professionals, and job seekers. Annotation copyright by Book News, Inc., Portland, OR

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If your organisation wants to tap into the wealth and influence of the rich and powerful, you need to know as much about them as possible. Prospect research, already used by fund-raisers with considerable success in the USA to target key people, can make all the difference to the success or failure of your initial approach. Targeting the powerful: international prospect research is a highly practical guide to prospect research, written by a leading expert. It explains how to conduct in-depth research into a person, company or charitable foundation, and how to use the information to recommend a line of approach most likely to succeed. Contents:What is prospect research?; Setting up a prospect research department; Online, CD-ROM, the Internet or paper? Ethics, security and confidentiality; Day to day questions; Finding the prospects; Marketing your organisation to the prospect; People; Company information; Foundations and trusts; International comparisons; A report on a new country; General sources for a new country; Specific international resources; The United Kingdom; Western Europe and Scandinavia; Central and Eastern Europe; Asia-Pacific; The United States; Canada; The rest of the world; Addresses; Index.

**** Cited in BCL3, Sheehy, and Walford. The fourth edition of the Guide details 1,748 US and Canadian business, trade, technical, professional, association, and consumer publications which publish recurring special issues. An annotation for each Special Issue is given when the title is not sufficiently descriptive. Other information includes advertiser index, editorial index, publisher, subscription and online information. The coverage of regional publications has been significantly expanded. Member price, $45. Annotation copyright by Book News, Inc., Portland, OR

The Magazine Sales Rep Directory is the most comprehensive listing of magazine sales representatives in the United States. It is the indispensible handbook for anyone desiring to increase the overall