Discourse On Sport

This collection brings together innovative research from socially-oriented applied linguists working in sports. Drawing on contemporary approaches to applied linguistics, this book provides readers with in-depth analyses of examples of language-in-use in the context of sport, and interprets them through the lens of larger issues within sport culture and practice. With contributions from an international group of scholars, this an essential reference for scholars and researchers in applied linguistics, discourse analysis, sport communication, sport management, journalism and media studies.

This collection brings together innovative research from socially-oriented applied linguists working in sports. Drawing on contemporary approaches to applied linguistics, this book provides readers with in-depth analyses of examples of language-in-use in the context of sport, and interprets them through the lens of larger issues within sport culture and practice. With contributions from an international group of scholars, this an essential reference for scholars and researchers in applied linguistics, discourse analysis, sport communication, sport management, journalism and media studies.

This book both defines sports discourse, and provides an account of the different discourses that are utilized and come into play when the field of sport speaks. It shows how the sports communities have been addressed over time by various speakers, across various multimodal genres. Tony Schirato looks first at how discourse can be viewed as a form of work, something that produces and naturalizes meanings, and habituates the way we see the world. Grounding this exploration is an account of the development of the field of sport as a specific discursive regime, one that is both reflected and refracted by the dominant discourses and values of the time. These discourses have become naturalized and shape activities and materialities at local and global levels. The book ends with an examination of how new technologies and the Web are changing sports discourse, in some cases radically via online commentary, Twitter and user-generated content.

Interested in the nexus between sport, gender, and language, Sport, Rhetoric, and Gender: Historical Perspectives and Media Representations contains 21 wide-ranging chapters examining sport vis-à-vis the language surrounding and incorporated by it in the world arena.

Good qualitative research can help sport management researchers and industry professionals solve difficult problems and better understand their organisations, stakeholders and performance. Now in a fully revised and extended new edition, this book is a user-friendly introduction to qualitative methods in sport management. Covering the full research process from research planning to reporting results, this edition includes expanded coverage of cutting-edge areas including digital and social media research, critical realism, and social network analysis. The book examines the reflective and interrogative processes required for developing effective qualitative research questions and includes a deeper discussion of ontology and epistemology in the light of today’s rapidly changing society. It takes the reader step-by-step through essential and emerging qualitative methods, from actor network theory and ethnography to computer-assisted data analysis and sampling typologies. Every chapter includes examples of real qualitative research, including shorter "research briefs" and extended case studies, reflecting the exciting qualitative research that is currently occurring in sport business and management, and highlighting the links between research and sport management practice. This is essential reading for courses in sport management, sport business, sport policy, sport marketing, sport media, and communications. It provides students, researchers, and practitioners with the knowledge and skills to undertake qualitative research while deepening their understanding of how the social world can be perceived and interpreted through a particular theoretical lens. Useful online materials include recommended readings and PowerPoint slides.

With contributions from many of the world's leading experts on the sociology of sport, this volume brings together influential articles that confront and illuminate issues of gender and sexuality in sport.

Recent decades have seen a fundamental change and transformation in the commercialisation and popularisation of sports and sporting events. Corpus Approaches to the Language of Sports uses corpus resources to offer new perspectives on the language and discourse of this increasingly popular and culturally significant area of research. Bringing together a range of empirical studies from leading scholars, this book bridges the gap between quantitative corpus approaches and more qualitative, multimodal discourse methods. Covering a wide range of sports, including football, cycling and basketball, the linguistic aspects of sports language are analysed across different genres and contexts. Highlighting the importance of studying the language of sports alongside its accompanying audio-visual modes of communication, chapters draw on new digitised collections of language to fully describe and understand the complexities of communication through various channels. In doing so, Corpus Approaches to the Language of Sports not only offers exciting new insights into the language of sports but also extends the scope of corpus linguistics beyond traditional monomodal approaches to put multimodality firmly on the agenda.