Donor Centered Fundraising

"Working from research conducted over six years with hundreds of charities and donors, 'Donor-Centered Fundraising' paints a candid picture of why donors stop giving to charities they once supported, and what it will take to preserve their loyalty in the future. In clear language and backed by statistical evidence, Penelope Burk explores the pitfalls of our traditional approaches to donor communication and recognition and articulates what donors want but seldom get from the charities they support. The book features straightforward and accessible calculations that show how much money charities are failing to raise, and offers a step-by-step procedure for testing a donor-centered alternative and gaining its acceptance in any organization."--From publisher description.

A fresh step-by-step guide for identifying your nonprofit's planned giving prospects and inspiring them to give generously Donor-Centered Planned Gift Marketing helps nonprofit organizations move beyond traditional marketing techniques that have historically yielded only modest results and reveals how putting the focus on the donor can produce the best outcomes for all. Here, nonprofits new to gift planning will learn to market effectively from the start while those with established programs will discover ways to enhance their efforts. You will learn about various donor-centered marketing channels and techniques, as well as how to generate internal support for an improved planned gift marketing effort. Full of useful and proven tips you can implement for immediate results Offers practical tools including forms and checklists Includes a worksheet to help organizations calculate their planned giving potential Sharing the latest research findings, this book shows you how to identify who your planned giving prospects are. You will learn how to effectively focus on them through meaningful communication that ultimately inspires them to give-and give more.

Written by fundraising experts Tom Ahern and Simone Joyaux, Keep Your Donors is a new, winning guide to making disappointing donor retention rates a thing of the past. This practical and provocative book will show you how to master the strategies and tactics that make fundraising communications profitable. Filled with case studies and based in part on the CFRE and AFP job analyses, Keep Your Donors is your definitive guide to getting new donorsand keeping themfor many years to come.

Publisher Description

Internationally acclaimed fundraising consultant Ken Burnett has completely revised and updated his classic book Relationship Fundraising to offer fundraising professionals an invaluable resource for learning the techniques of effective communication with donors in the twenty-first century. Filled with illustrative case histories, donor profiles, and more than two hundred action points, this groundbreaking book shows fundraisers how to Implement creative approaches to relationship-building fundraising Avoid common fundraising errors and pitfalls Apply the vital ingredients for fundraising success Build good relationships through marketing Achieve a greater understanding of their donors Communicate effectively with donors--using direct mail, the press, television, the telephone, face-to-face contact, and more. Prepare for the challenges of twenty-first century fundraising

Providing a step-by-step approach to raising large and repeat gifts, this book shows charities how to diversify their fundraising portfolio, get a high-return, cost-effective income stream, and attain sustainability through relationship-building and planned gifts and legacies.

Whether you're a novice volunteer, board member, professional fundraiser, or nonprofit CEO, you face the daunting challenge of meeting fundraising goals, and no amount of passion, energy or hard work can replace the fact that money is needed to fuel your organization's growth. So how do you raise money to fuel your vision? In this book Larry outlines his unique and time-tested principles of fundraising which successfully helped raise $21 million in under a year for an organization that had never raised more than $3 million in any single year in its history. Larry’s revised and expanded international edition of his groundbreaking and award-winning book takes the reader deeper into the eight sophisticated yet simple principles what will transform your fundraising. Larry empowers fundraisers, both volunteer and professional alike, to see donors as people like themselves who want to invest in a worthwhile cause or organization. With a straightforward and accessible approach, Eight Principles walks the reader through eight steps that will reshape their fundraising approach and processes to yield true sustainability. Using real-life case studies from the author's extensive experience, along with a new AI-based assessment tool, Eight Principles shows charitable organizations where they are with respect to fundraising and how to get to where they want to be. With candid and engaging narrative, Eight Principles stresses the relational aspect of philanthropy and, in doing so, provides the keys to transforming fundraising anxiety into effective nonprofit leadership and fundraising success.