E Business And E Commerce Management
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E business and E commerce Management
Author | : Dave Chaffey |
Publsiher | : Pearson Education |
Total Pages | : 700 |
Release | : 2007 |
Genre | : Business & Economics |
ISBN | : 0273707523 |
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Aimed at students, this work covers various aspects of e-business - focusing on sales and marketing, as well as detailing procurement, supply chains, and the legal and security considerations. It contains a range of features to help you learn effectively including margin definitions, international case studies, activities and web links.
E Business and E Commerce Management
Author | : Dave Chaffey,Raymond Frost,Judy Strauss |
Publsiher | : Financial Times/Prentice Hall |
Total Pages | : 4 |
Release | : 2003-09-11 |
Genre | : Electronic Book |
ISBN | : 058282186X |
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This is a great value multipack consisting of Chaffey: E-Business and E-Commerce ISBN: 0273651889 and Strauss: Building Effective Websites ISBN: 0130932884
Digital Business and E commerce Management
Author | : Dave Chaffey,David Edmundson-Bird,Tanya Hemphill |
Publsiher | : Pearson UK |
Total Pages | : 1051 |
Release | : 2019 |
Genre | : Business enterprises |
ISBN | : 9781292193366 |
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Written in an engaging and informative style, Digital Business and E-Commerce Management will give you the knowledge and skills to be able to handle the speed of change faced by organisations in the digital world. In this seventh edition of the book, Chaffey, Hemphill and Edmundson-Bird bring together the most recent academic and practitioner thinking, covering all aspects of digital business including strategy, digital comms and transformation.
E business E commerce Management
Author | : Dave Chaffey |
Publsiher | : Financial Times/Prentice Hall |
Total Pages | : 733 |
Release | : 2011 |
Genre | : Business & Economics |
ISBN | : 0273752014 |
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" This bestselling textbook offers a comprehensive introduction to the theory and practice of e-business and e-commerce management. It offers an international approach and a good balance between the technical and managerial topics of central importance to developing an understanding of this subject."--Publisher.
eBusiness eCommerce
Author | : Andreas Meier,Henrik Stormer |
Publsiher | : Springer Science & Business Media |
Total Pages | : 223 |
Release | : 2009-03-26 |
Genre | : Business & Economics |
ISBN | : 9783540893288 |
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This textbook focuses on the members of the digital value chain of eBusiness and eCommerce and dedicates a separate chapter to each member part: eProducts & eServices, eProcurement, eMarketing, eContracting, eDistribution, ePayment, as well as eCustomer Relationship Management. In addition to business models and business webs, digital procurement and marketing processes are likewise addressed such as electronic negotiation processes, security questions with digital signatures, as well as electronic supplier relationship management and customer relationship management. The topics are described based on explicit procedures and descriptive examples of application. The gradual set-up of an electronic Webshop for DVD’s serves as a continuous case study. The book is directed towards students of economics at universities and technical colleges; it is also suitable for executives, project leaders, and company experts who deal with the digital value chain.
Digital Business and E Commerce Management 6th edn PDF eBook
Author | : Dave Chaffey |
Publsiher | : Pearson Higher Ed |
Total Pages | : 714 |
Release | : 2014-08-28 |
Genre | : Business & Economics |
ISBN | : 9780273786573 |
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This text offers a comprehensive introduction to the theory and practice of e-business and e-commerce management. The author, Dave Chaffey, brings his trademarks of authority, clarity of expression and teaching expertise to bear on a subject in which he actively lectures and consults. Popular for its cutting-edge and contemporary coverage, this text offers an international approach and a good balance between the technical and managerial topics of central importance to developing an understanding of this subject. Developed for students studying e-business or e-commerce at undergraduate or postgraduate level, and also used by many business managers, this is the essential text to keep pace with technology, strategy and implementation.
E Commerce
Author | : Parag Diwan,Sunil Sharma |
Publsiher | : Excel Books India |
Total Pages | : 382 |
Release | : 2002-08 |
Genre | : Electronic commerce |
ISBN | : 8174462031 |
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This book covers various standards in E-commerce, e.g. data communication and data translation. There are extensive illustrations on various issues ans E-commerce models, which provide a direction in the process of universal E-commerce. It is a complete guide to a business manager.
Managing E commerce in Business
Author | : J. Botha,C. H. Bothma,Pieter Geldenhuys |
Publsiher | : Juta and Company Ltd |
Total Pages | : 660 |
Release | : 2008-02-27 |
Genre | : Business & Economics |
ISBN | : 0702173045 |
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Information and Communication Technology (ICT) is becoming indispensable in the spheres of business, government, education and entertainment. It makes Internet marketing, e-government, e-learning and online chat services possible. And its commercial aspect, e-commerce, is part of this trend. Today, no business training is complete without the inclusion of at least the basics of e-commerce. But although e-commerce has opened up new opportunities, it also presents threats and risks. The success of e-commerce hinges on security and trust. Every business manager should therefore have a fundamental awareness of the meaning of e-commerce and ICT security and risk management. This second edition provides guidelines for overcoming these challenges by exploring the ways in which entrepreneurs and managers should co-operate with IT experts to exploit opportunities and combat the threats imposed by new technologies.