Earthwards

Marketing: Real People, Real Decisions is the only text to introduce marketing from the perspective of real people who make real marketing decisions at leading companies everyday. Timely, relevant, and dynamic, this reader-friendly text shows students howmarketing concepts are implemented, and what they really mean in the marketplace. With this book, the authors show how marketing can come alive when practiced by real people who make real choices. The 3rd European Edition presents more information than ever on the core issues every marketer needs to know, including value, analytics and metrics, and ethical and sustainable marketing. And with new examples and assessments, the text helps students actively learn and retain chapter content, so they know what's happening in the world of marketing today. This edition features a large number of new cases from prominent marketing academics and professionals from around Europe.

This invaluable book provides an introduction to space science. It brings together the various space science disciplines in one volume, and will benefit a wide audience, particularly students starting their graduate studies. The text presents a unique outlook, which will encourage students to think in broad terms across the whole range of space science, from the Earth's climate system to cosmology. There are also chapters describing basic techniques necessary to progress in space science research.