Ebook Business Economics A Contemporary Approach

EBOOK: Business Economics: A Contemporary Approach

Designed for both undergraduates and MBA students taking their first course in business economics, this text focuses on introducing students to economics as a framework for understanding business. It is structured around problems that decision-makers face, such as rejuvenating the firm in the face of declining demand.

Harris and Roach present a compact and accessible presentation of the core environmental and resource topics and more, with analytical rigor as well as engaging examples and policy discussions. They take a broad approach to theoretical analysis, using both standard economic and ecological analyses, and developing these both from theoretical and practical points of view. It assumes a background in basic economics, but offers brief review sections on important micro and macroeconomic concepts, as well as appendices with more advanced and technical material. Extensive instructor and student support materials, including PowerPoint slides, data updates, and student exercises are provided.

An excellent book with thorough coverage for MA and BA classes, also very helpful for the students preparing for various competitive and professional examinations. 1.Nature and Scope of Business Economics, 2. Utility and Law of Diminishing Marginal Utility, 3. Demand and Law of Demandm, 4. Elasticity of Demand and its Measurement, 5. Theory of Cost, 6. Production and Factors of Production, 7. Production Function, 8. Law of Return : Law of Variable Proportion, 9. ISO-Product Curve and its Characteristics, 10. Production Decision : Optimum Cost Combination, 11. Returns to Scale and Economies and Diseconomies of Scale, 12. Market : Concept and Types, 13. Perfect Competition (Price Determination of Equilibrium of Firm in Perfect Competition), 14. Monopoly and Price Discrimination, 15. Monopolistic Competition, 16. Duopoly and Oligopoly, 17. Theories of Distribution, 18. Wages, 19. Rent, 20. Interest, 21. Profit.

This first edition on Business Economics brings all the concepts related to economic activities of the country, welfare of the consumers also business houses? survival, competition and taking quality decisions. The textbook comprises essential features of the relevant chapters which are not included in the book. The book also includes significant and living examples mentioning practical aspects related to the subject.