Eddie Stobart

From humble beginnings in a Cumbrian farmyard over forty years ago, the Eddie Stobart fleet has found a big parking place in the nation's heart, loved as much for its 2,200 immaculate green and red trucks, each emblazoned with a girl's name on the front, as for its famous army of dedicated Stobart Spotters who try to find each one. Buckle up with the Stobart drivers, and join them on a week in the life of a massive delivery, from paperwork to pallet. Learn what it's like to be sat in the driver seat of a Stobart truck - the noises, visibility, clutch control, gears, steering - and discover the sheer size and power of these machines. Illustrated throughout with amazing photographs, and featuring first-hand stories of incredible journeys from the intrepid truckers, as well as astonishing facts and stats and the history of the fleet, this is truly an irresistible book for Stobart fans of all ages.

The world’s greatest haulier – a rags-to-riches tale of British entrepreneurialsim.

This is the printed textbook, Marketing Principles. Marketing Principles combines a thorough and engaging overview of essential marketing principles. The text provides you with the knowledge and decision-making skills you'll need to succeed in today's competitive business environment. Marketing Principles includes the most current coverage of marketing strategies and concepts with extensive real-world examples including social networking and digital marketing. You will find important topics drawn from the rapidly changing world of modern business including social and environmental responsibility, sustainability, globalisation, entrepreneurship, and marketing through transitional times. New, PRINT versions of this book come with bonus online study tools including animated activities and videos on the CourseMate Express platform.

Dozens of lively international case studies that help readers put core marketing principles in a real-world context From market research to positioning and brand management to customer relations, marketing is the engine that drives innovation and growth in the modern business organization. This latest addition to the acclaimed Pathfinder series, like its popular predecessor, The Strategy Pathfinder, features a unique blend of core concepts and brief, international case studies. A refreshing contrast to traditional marketing texts and references, which tend to be prescriptive and directive, The Marketing Pathfinder offers professionals and marketing students alike an effective way to contextualize the marketing decisions they'll make in the real world of business. Not another one-size-fits-all marketing toolkit, The Marketing Pathfinder functions as a dynamic, interactive resource Each chapter presents a set of core concepts, frameworks, and tools, followed by five or more short, lively international case studies illustrating how the concepts and tools can be applied in the real world The case studies are specifically designed to encourage readers to pursue additional independent research and to encourage them to articulate and defend their decisions Throughout, the emphasis is on the reader as a marketing professional in the thick of it and responsible for the decisions they make

Packed with facts, figures, biographies, recipes, poems and lists, this is an entertaining and informative ramble through the Lake District. Discover the area's best fells, walks, views, food and pubs, all chosen by people in the know. Learn the lingo of Cumbrian sheepdog trials and wrestling, and uncover the secrets of cooking sticky toffee pudding and Kendal mint cake. The Lake District Miscellany has everything you need to know about this much-loved part of the country - and a few things you never thought you wanted to know. This title is also available as an ebook, in either Kindle, ePub or PDF editions

This fascinating, full-colour, photographic compendium invites you to discover contemporary Britain through its everyday objects. Showcasing a wealth of iconic British design staples – from the Mini and the Anglepoise lamp to wellies and Worcestershire sauce – this must-have guide will help you to understand British culture from the inside out.

This textbook covers all the aspects of B2B marketing any marketer needs, be they student or professional. It's the only textbook to do so from a global standpoint, giving them the best possible perspective on a market that is often (and more frequently) conducted within a global environment. This new edition has been completely rewritten, and features expanded sections on globalisation and purchasing, plus brand new sections on social media marketing and sustainability.

In this history of roads and what they have meant to the people who have driven them, one of Britain's favourite cultural historians reveals how a relatively simple road system turned into a maze-like pattern of roundabouts, flyovers, and spaghetti junctions. Using a unique blend of travel writing, anthropology, history and social observation, he explores how Britain's roads have their roots in unexpected places, from Napoleon's role in the numbering system to the surprising origin of sat-nav. Full of quirky nuggets of history, such as the day trips organised to see the construction of the M1 and the 2.5m Mills and Boons used to build the M6 Toll Road, On Roads also celebrates innovators whose work we take for granted, such as the designers of the road sign system. On subjects ranging from speed limits to driving on the left, and the 'non-places where we stop to the unwritten laws of traffic jams, these hidden stories have never been told together, until now.