Electronic Customer Relationship Management

This work offers a state-of-the art survey of information systems research on electronic customer relationship management (eCRM). It provides important new frameworks derived from current cases and applications in this emerging field. Each chapter takes a collaborative approach to eCRM that goes beyond the analytical and operational perspectives most often taken by researchers in the field. Chapters also stress integration with other enterprise information systems. The book is organized in four parts: Part I presents an overview of the role of CRM and eCRM in marketing and supply chain management; Part II focuses on the organizational success factors behind eCRM implementation; Part III presents cases of eCRM performance enhancement; and Part IV addresses eCRM issues in business-to-consumer commerce.

This work offers a state-of-the art survey of information systems research on electronic customer relationship management (eCRM). It provides important new frameworks derived from current cases and applications in this emerging field. Each chapter takes a collaborative approach to eCRM that goes beyond the analytical and operational perspectives most often taken by researchers in the field. Chapters also stress integration with other enterprise information systems. The book is organized in four parts: Part I presents an overview of the role of CRM and eCRM in marketing and supply chain management; Part II focuses on the organizational success factors behind eCRM implementation; Part III presents cases of eCRM performance enhancement; and Part IV addresses eCRM issues in business-to-consumer commerce.

'Sustainable strategic management" refers to strategic management processes that seek competitive advantages consistent with a core value for environmental sustainability. This volume has been designed as a supplement to traditional texts in graduate and undergraduate strategic management courses.

In today’s modernized society, certain technologies have become more applicable within many professional fields and are much easier to implement. This includes the tourism industry, where smart technology has provided a range of new marketing possibilities including more effective sales tactics and delivering a more personalized customer experience. As the scope of business analytics continues to expand, professionals need research on the various applications of smart technology within the field of tourism. The Handbook of Research on Smart Technology Applications in the Tourism Industry is an essential reference source that discusses the use of intelligent systems in tourism as well as their influence on consumer relationships. Featuring research on topics such as digital advertising, wearable technology, and consumer behavior, this book is ideally designed for travel agents, tour developers, restaurateurs, hotel managers, tour directors, airlines, marketers, researchers, managers, hospitality professionals, policymakers, business strategists, researchers, academicians, and students seeking coverage on the use of smart technologies in tourism.

This exclusive Electronic Customer Relationship Management E-CRM Self-Assessment will make you the assured Electronic Customer Relationship Management E-CRM domain Assessor by revealing just what you need to know to be fluent and ready for any Electronic Customer Relationship Management E-CRM challenge. How do I reduce the effort in the Electronic Customer Relationship Management E-CRM work to be done to get problems solved? How can I ensure that plans of action include every Electronic Customer Relationship Management E-CRM task and that every Electronic Customer Relationship Management E-CRM outcome is in place? How will I save time investigating strategic and tactical options and ensuring Electronic Customer Relationship Management E-CRM opportunity costs are low? How can I deliver tailored Electronic Customer Relationship Management E-CRM advise instantly with structured going-forward plans? There's no better guide through these mind-expanding questions than acclaimed best-selling author Gerardus Blokdyk. Blokdyk ensures all Electronic Customer Relationship Management E-CRM essentials are covered, from every angle: the Electronic Customer Relationship Management E-CRM Self-Assessment shows succinctly and clearly that what needs to be clarified to organize the business/project activities and processes so that Electronic Customer Relationship Management E-CRM outcomes are achieved. Contains extensive criteria grounded in past and current successful projects and activities by experienced Electronic Customer Relationship Management E-CRM practitioners. Their mastery, combined with the uncommon elegance of the Self-Assessment, provides its superior value to you in knowing how to ensure the outcome of any efforts in Electronic Customer Relationship Management E-CRM are maximized with professional results. Your purchase includes access to the $249 value Electronic Customer Relationship Management E-CRM Self-Assessment Dashboard download which gives you your dynamically prioritized projects-ready tool and shows your organization exactly what to do next. Your exclusive instant access details can be found in your book.

Under the term Customer Relationship Management (CRM) companies such as Siebel Systems offer solutions geared at optimising customer processes. These companies claim high customer satisfaction and reduced costs. Traditional software giants like SAP and Oracle have also begun to provide software solutions in the areas of marketing, sales and service. For many enterprises, the re-organisation of so-called front-office-processes is new ground. But what must a company consider when it initiates a CRM project? It is important to start with the customer needs before moving on to customer relationships as a whole. This book describes customer relationships using the concept of Customer Buying Cycle and thus creates a neutral orientation framework for CRM projects.

Crm and customer service: strategic asset or corporate overhead? Does iso 9000 certification improve business performance? For hosted solutions, are you permitted to download the entire data set in order to maintain local backups? What steps do you use in rolling out customer selfservice? Are there any restrictions within the standard support and maintenance agreement on the number of staff that can request support? This valuable Electronic Customer Relationship Management E CRM self-assessment will make you the credible Electronic Customer Relationship Management E CRM domain adviser by revealing just what you need to know to be fluent and ready for any Electronic Customer Relationship Management E CRM challenge. How do I reduce the effort in the Electronic Customer Relationship Management E CRM work to be done to get problems solved? How can I ensure that plans of action include every Electronic Customer Relationship Management E CRM task and that every Electronic Customer Relationship Management E CRM outcome is in place? How will I save time investigating strategic and tactical options and ensuring Electronic Customer Relationship Management E CRM costs are low? How can I deliver tailored Electronic Customer Relationship Management E CRM advice instantly with structured going-forward plans? There's no better guide through these mind-expanding questions than acclaimed best-selling author Gerard Blokdyk. Blokdyk ensures all Electronic Customer Relationship Management E CRM essentials are covered, from every angle: the Electronic Customer Relationship Management E CRM self-assessment shows succinctly and clearly that what needs to be clarified to organize the required activities and processes so that Electronic Customer Relationship Management E CRM outcomes are achieved. Contains extensive criteria grounded in past and current successful projects and activities by experienced Electronic Customer Relationship Management E CRM practitioners. Their mastery, combined with the easy elegance of the self-assessment, provides its superior value to you in knowing how to ensure the outcome of any efforts in Electronic Customer Relationship Management E CRM are maximized with professional results. Your purchase includes access details to the Electronic Customer Relationship Management E CRM self-assessment dashboard download which gives you your dynamically prioritized projects-ready tool and shows you exactly what to do next. Your exclusive instant access details can be found in your book. You will receive the following contents with New and Updated specific criteria: - The latest quick edition of the book in PDF - The latest complete edition of the book in PDF, which criteria correspond to the criteria in... - The Self-Assessment Excel Dashboard - Example pre-filled Self-Assessment Excel Dashboard to get familiar with results generation - In-depth and specific Electronic Customer Relationship Management E CRM Checklists - Project management checklists and templates to assist with implementation INCLUDES LIFETIME SELF ASSESSMENT UPDATES Every self assessment comes with Lifetime Updates and Lifetime Free Updated Books. Lifetime Updates is an industry-first feature which allows you to receive verified self assessment updates, ensuring you always have the most accurate information at your fingertips.

Essay from the year 2011 in the subject Business economics - Customer Relationship Management, CRM, grade: 80, De Montfort University Leicester (-), course: E Business, language: English, abstract: Introduction With the dynamic nature of the global business environment and increasing competitive pressure, organizations are shifting from product-focused strategy to consumer-focused strategy. With the advent of internet, consumers are becoming more knowledgeable and more aware of the various opportunities available to them. The internet has provided easy access to new products and access to more options leading to an expanded competitive advantage for the consumers, greatly enhancing their choices, value and pricing flexibilities in many cases. Customer retention and loyalty has become a nightmare to many organizations, and organizations are now involved in what can be termed "a relationship competition" between organizations and their clients, as customers can switch from one product to the other at the click of the computer mouse. In order to counter this phenomenon organizations are investing heavily in technologies enabling a customer-focused relationship marketing strategy. With tremendous growth in e-business and web-based services, organizations are therefore shifting to an internet based customer relationship management, hence the birth of electronic customer relationship management (E-CRM). In this report a comprehensive analysis of how IBM uses electronic customer relationship management (ECRM) to gain insight and understanding of their customer's needs and want is carried out and also how to improve customer's relationship by satisfying those needs. [...]