Elephants On Acid

The Sunday Times Top Ten Bestseller Have you ever wondered if a severed head retains consciousness long enough to see what happened to it? Or whether your dog would run to fetch help, if you fell down a disused mineshaft? And what would happen if you were to give an elephant the largest ever single dose of LSD? The chances are that someone, somewhere has conducted a scientific experiment to find out... 'Excellent accounts of some of the most important and interesting experiments in biology and psychology' Simon Singh If left to their own devices, would babies instinctively choose a well-balanced diet? Discover the secret of how to sleep on planes Which really tastes better in a blind tasting - Coke or Pepsi?

In a world of lip synching, breast implants, and staged reality shows, it's hard to know the real from the fake. Now "hoaxpert" Boese offers the essential field guide to today's "Misinformation Age."

Benjamin Franklin was a pioneering scientist, leader of the Enlightenment and founding father of the USA. But perhaps less well known is that he was also the first person to use artificial respiration to revive an electric shock victim. Odder still, it was actually mouth-to-beak resuscitation on a hen that he himself had shocked. Welcome to some of the most weird and wonderful experiments ever conducted in the name of science. Packed full of eccentric characters, irrational obsessions and extreme experiments, Electrified Sheep is the long-awaited follow-up to the bestselling Elephants on Acid. Watch as scientists attempt to blow up the moon, wince at the doctor who performs a self-appendectomy - and catch the faint whiff of singed wool from an electrified sheep.

This is the story of LSD told by a concerned yet hopeful father, organic chemist Albert Hofmann, Ph.D. He traces LSD's path from a promising psychiatric research medicine to a recreational drug sparking hysteria and prohibition. In LSD: My Problem Child, we follow Dr. Hofmann's trek across Mexico to discover sacred plants related to LSD, and listen in as he corresponds with other notable figures about his remarkable discovery. Underlying it all is Dr. Hofmann's powerful conclusion that mystical experiences may be our planet's best hope for survival. Whether induced by LSD, meditation, or arising spontaneously, such experiences help us to comprehend "the wonder, the mystery of the divine, in the microcosm of the atom, in the macrocosm of the spiral nebula, in the seeds of plants, in the body and soul of people." More than sixty years after the birth of Albert Hofmann's problem child, his vision of its true potential is more relevant, and more needed, than ever.

"Tell the doctor where it hurts." It sounds simple enough, unless the problem affects the very organ that produces awareness and generates speech. What is it like to try to heal the body when the mind is under attack? In this book, Reaching Down the Rabiit Hole, Dr. Allan H. Ropper and Brian David Burrell take the reader behind the scenes at Harvard Medical School's neurology unit to show how a seasoned diagnostician faces down bizarre, life-altering afflictions. Like Alice in Wonderland, Dr. Ropper inhabits a world where absurdities abound: • A figure skater whose body has become a ticking time-bomb • A salesman who drives around and around a traffic rotary, unable to get off • A college quarterback who can't stop calling the same play • A child molester who, after falling on the ice, is left with a brain that is very much dead inside a body that is very much alive • A mother of two young girls, diagnosed with ALS, who has to decide whether a life locked inside her own head is worth living How does one begin to treat such cases, to counsel people whose lives may be changed forever? How does one train the next generation of clinicians to deal with the moral and medical aspects of brain disease? Dr. Ropper and his colleague answer these questions by taking the reader into a rarified world where lives and minds hang in the balance.

Elephants have fascinated humans for millennia. Aristotle wrote of them with awe and Hannibal used them in warfare. This book is the summation of what's been learned from the Amboseli Elephant Research Project (AERP) - the longest continuously running elephant research project in the world.

What is it that gives us such delight in hoaxing the gullible?The April Fool perpetrated by Burger King who advertised they were to produce left-handed hamburgers for the 32 million left-handed Americans. They were inundated with eager buyers...The famous BBC TV 'Spaghetti Tree' hoax...The outrage caused by Taco Bell's announcement that they had purchased the Liberty Bell and henceforth it would be known as the 'Taco Liberty Bell' ... Taken from the website www.museumofhoaxes.com this is a hilarious collection of hoaxes which proves just how gullible human beings are.

Really great products and really huge successes don’t come from focus groups! And if you simply rely on trial and error, or guesswork, you’ll lose far more often than you’ll win. Now, there’s a solution: Rule Developing Experimentation (RDE), the first systematized, disciplined, solution-oriented business process of experimentation. In Selling Blue Elephants, RDE’s creators reveal how to systematically design, test, and modify alternative ideas, packages, products, and services, to discover offerings your customers will be passionate about...even if they can’t articulate the need, much less the solution! Discover the seven easy steps that take you from cluelessness to clarity in just days... sometimes even hours. Watch RDE succeeding in companies ranging from Hewlett-Packard to Campbell’s, MasterCard to Maxwell House... and learn how to get the same outstanding results yourself, one step at a time, every time! Discover “how the world works” in your market Reveal the hidden rules that define your next breakthrough product Create prototypes that answer the right questions, fast Get at the truths your customers don’t know how to tell you Use automated tools to streamline the entire process Streamline your research, and get actionable answers in just days Extend RDE value throughout the enterprise From messaging to corporate communications to investor behavior