Enterprise Wide Strategic Management

A fresh, holistic approach to strategic management in the modern business environment.

Rapidly changing external business contexts -- such as worldwide crises, intensifying competition, changing customer needs, and new information needs and technology -- are increasing the need for more disciplines and more adaptive context-specific strategic management. To succeed in your own specific strategic management situation, you need to create an organization that can translate strategic changes into actions resulting in improved operations and profitability. Strategic Management: An Integrative Context-Specific Process is designed to help individuals determine the various internal and external factors which contribute to formulating strategic decisions for specific business situations.

Leave piecemeal strategic change approaches behind and learn how to plan, facilitate, and integrate your change efforts for lasting success. Enterprise-Wide Change takes you through the ?Rollercoaster of Change,? showing you how to deal with resistance, regard skeptics as your best friends, and build a buy-in and stay-in strategy among your employees. The authors use the science of ?Systems Thinking? -- a comprehensive, yet simple and integrated way to analyze and build synergy from key organizational elements. You?ll find proven and practical questions, summaries, case studies, examples, and worksheets as well as systems tools, tips, and techniques to foster organization change and development.

This entry-level text describes a tested top-down enterprise-wide approach to managing organizations with a predominant portion of their product being scientific or technological research. It focuses on executive performance and strategic forecasting and planning; goal-setting; communications and marketing, and operations management to realize strategic objectives. This book will be of interest to entrepreneurs, established scientists and engineers and to those studying toward an MBA with specialization in research institutions and major research infrastructures, preparing them to move from research or academia into their first managerial position. It also provides valuable advice and guidance for established middle and senior management in established research enterprises. Features: Provides an accessible and easy to follow introduction to strategic management methodologies Explores best practices for communication, marketing, and risk management Discusses workforce management as related to realizing strategic goals and plans

"Successful strategic planning presents a reinvented model of strategic planning for the twenty-first century. Its objective is to help teams, departments, and busineses of all sizes and types to plan and implement strategies in an efficient, holistic, and integrated manner ... "--p. 3.

For undergraduate and graduate level strategic management courses. Hunger/Wheelen is a concise book that covers the most important concepts and techniques in strategic management.