Essentials Of Practice Management In Dermatology Plastic Surgery

This publication deals with practice issues in Facial Plastic Surgery. Top consultants to cosmetic surgeons present topics of absolute value in the current economy. Topics include: Creating a Culture of Accountability in the Office; Office Managers’ Forum; The Art of the Successful Consultation; Electronic Medical Record - Something to Consider; Establishing a Profitable Skin Care Practice in a Plastic Surgery Office; 9 Worst Advertising Mistakes; The Value of One Patient; 5 Secrets to Leveraging Maximum Buying Power with Your Media Project; Auditing your practice: Non-financial variables to survive, or thrive; Showcase your service: Social Media and Marketing Basics in a Dynamic, Over-Populated, Mixed-Message, and Highly Competitive World; Retailicine, Somewhere Between Retail and Medicine; Shifts Happened - Time to Optimize your Practice; Essential Marketing Tips: Build Your Own Brand one Step at a Time; Being a Responsible Leader; Tips to Get You Busy; Internet Marketing.

The go-to pocket, computer, tablet and smartphone reference on plastic surgery essentials Essentials of Plastic Surgery, Third Edition by renowned plastic surgeon Jeffrey E. Janis and an impressive group of esteemed colleagues, retains its reader-friendly formatting, while featuring extensive updates that reflect significant changes in the field. The book is organized by the same seven sections as the prior edition: Fundamentals and Basics; Skin and Soft Tissue; Head and Neck; Breast; Trunk and Lower Extremity; Hand, Wrist, and Upper Extremity; and Aesthetic Surgery. The new edition includes 127 chapters, as well as updated and expanded references that guide readers to classic and definitive articles and chapters. New chapters include Pain Management in Plastic Surgery, Decreasing Complications in Plastic Surgery, Basics of Plastic Surgery Wound Closure, Scars and Scar Management, Skin Grafting, Posterior Trunk Reconstruction, Perineal Reconstruction, Nerve Transfers, Targeted Muscle Reinnervation, Hand Rehabilitation, Basics of Skin Care, Aesthetic Facial Anatomy, Secondary Rhinoplasty, Buttock Augmentation, and Male and Female Aesthetic Genital Surgery. Breakout chapters covering breast reconstruction and nonsurgical facial rejuvenation reflect new procedures developed since publication of the second edition. Key Highlights Contributions from a cadre of global plastic surgeons including new and completely rewritten chapters reflect accurate, state-of-the-art, contemporary plastic surgery practice Key points at the end of each chapter provide a quick source of information and a refresher on essential content Meticulous graphics such as new tables, charts, diagrams, pictures, and prior edition images updated in four color provide visually-rich insights This unique pocket guide provides high-impact information across the breadth and depth of plastic surgery, making it a must-have resource for medical school, residency and fellowship training, preparation for maintenance of certification, and beyond.

Plastic and reconstructive surgery continues to evolve as new techniques open up new possibilities for the surgeon. In this groundbreaking textbook, contemporary approaches are explained and demonstrated to allow trainee and experienced surgeons alike to understand and assimilate best practice. Containing over 300 outstanding color figures demonstrating surgical practice, an international cast of leading surgeons show the paths to effective plastic surgery technique and outcomes. They cover all the major bases including: Integument Pediatric Plastic Surgery Head and Neck Reconstruction The Breast Trunk, Lower Limb and Sarcomas Upper Limb and Hand Surgery Aesthetic Surgery Comprehensive in scope, practical in nature, Plastic and Reconstructive Surgery is your one-stop guide to successful surgical management of your patients. "This textbook is aimed at the trainee and young plastic surgeon, but it is extremely comprehensive and sufficiently detailed for any practitioner. The information is succinct, yet complete and up to date. . . . For a single-volume book, the detailed knowledge presented is impressive. . . . I think this is a great book. It is packed with good and up-to-date information, and I think it will be an invaluable resource for trainees but also for all plastic surgeons. The editors are to be congratulated on achieving a very difficult task with such success." —from a review by Peter C. Neligan, MB, in Plastic and Reconstructive Surgery "This is exactly what the editors of Plastic and reconstructive surgery: Approaches and Techniques set out to achieve in producing this excellent textbook. . . . It is truly an international effort at all levels, as the editors, from Australia (Ross D. Farhadieh), the UK (Neil W. Bulstrode) and Canada (Sabrina Cugno), have joined forces to recruit over 130 international contributors and produce a resource of over 1100 pages that provides a well-organized and thorough, yet succinct, text of the essentials of current plastic surgery. . . .Many of the contributors are world-renowned experts; however, there is also a new generation of young rising stars whose contributions are equally good, providing a new, fresh and contemporary feel." —from the Foreword by Julian J. Pribaz, Professor of Surgery, Harvard Medical School "The authors here have concentrated all this useful information into their chapters in a quite outstanding manner. Any plastic surgeon of whatever maturity will find this an excellent purchase which he/she will have no reason to regret." —from a review by Douglas H. Harrison in Journal of Plastic, Reconstructive & Aesthetic Surgery

This book focuses on creating awareness and detailing the nuances of aesthetic dermatology practice in skin of color. It highlights practical considerations in pre-/intra-/post-procedure care with an emphasis on patient selection for aesthetic procedures and the associated challenges involved in real-time practice. It aims to cater to audiences of countries with both high and low populations of dark-skinned patients, as clinicians often have limited experience in treating this group. Numerous topics are explored through case-based discussions and practical tips. This is a practical ready reference manual for a cosmetic dermatologist dealing with darker skin. Key Features Covers the geo-ethnic skin types of Asians, Southeast Asians, Africans, and Hispanics Explores the topics through case-based discussions Provides comprehensive details about the use of machines on skin of color

Presenting essential topics in aesthetic and reconstructive surgery, this second edition of the bestselling Essentials of Plastic Surgery has been totally revised and updated to reflect substantial advances in this dynamic specialty. Coverage includes aesthetic surgery, face lift, neck lift, fillers, and breast augmentation along with reconstructive topics such as wound healing and microsurgery. This edition contains the work of many new contributors as well as several new chapters, including: Fundamentals of Perforator Flaps Vascularized Composite Allografts and Transplant Immunology Negative Pressure Wound Therapy Surgical Treatment of Migraine Headaches Face Transplantation Augmentation-Mastopexy Nipple-Areolar Reconstruction Foot Ulcers Lymphedema Distal Radius Fractures Hand Transplantation Facial Analysis Fat Grafting This second edition retains its seven-part structure as well as the familiar bullet point style, format, and pocket size that made the first edition so successful. References have been updated and significant additions have been made to graphics, including tables, charts, and illustrations. An eBook version is included with the print book.

Cosmetic Medicine and Aesthetic Surgery: Strategies for Success is a must for aesthetic surgeons interested in incorporating cosmetic medicine into their practices. It is also a lifeline for surviving the economic downturn. This is the right book at the right time! It offers surgeons the tools they need to meet the increasing patient demand for nonsurgical, minimally-invasive, anti-aging procedures. The editor, Dr. Renato Saltz, is one of the visionaries in the field who has been in the forefront of plastic surgery advocating cosmetic medicine. He has chosen contributors who are experts from different specialties-plastic surgeons, dermatologists, aestheticians, and practice management consultants; they share their expertise and practical advice to provide readers with a virtual goldmine of information. An Invaluable Resource This landmark work, the first of its kind, is packed with practical information on the financial and business aspects of cosmetic medicine as well as the step-by-step clinical descriptions of noninvasive procedures. It begins with a key chapter by Dr. Saltz, Cosmetic Medicine: The Writing on the Wall, which focuses on current trends of patient demand and how cosmetic medicine can help aesthetic surgeons keep their practices busy and viable when requests for more invasive surgery are lagging. Dr. Saltz and his expert contributors show by example how cosmetic medicine services and products can breathe new life into an aesthetic surgery practice-appealing to a broader demographic consisting of young patients, baby boomers, and older patients. It is the key to practice growth and patient retention, helping aesthetic surgeons retain patients from the first visit for a nonsurgical procedure to a surgical procedure later to treat more aggressive aging changes. Practical and Comprehensive This book has something for everyone. Divided into four parts, it contains 28 comprehensive chapters. Part I includes five chapters, written by surgeons who practice what they preach. They provide pragmatic advice on choosing a practice model for incorporating cosmetic medicine into your existing surgery practice. Options range from office-based facilities in a private practice or academic setting, adjacent facilities, free-standing spas, and multi-specialty centers. Throughout each chapter, the authors focus on the advantages and disadvantages of each practice model along with specific financial and business issues that need to be considered. Part II is devoted to the Business Aspects of Cosmetic Medicine. It includes the nuts and bolts of financial and business advice for preparing a business plan, developing a financial model, staffing, marketing, and legal preparations relevant to providing cosmetic medicine products and service. Parts III and IV contain the clinical chapters, with step-by-step advice on the range of services and product options to offer as part of your cosmetic medicine menu. These chapters include information on skincare and makeup products, botox and fillers, fat grafting, laser therapy, IPL and radiofrequency, hair removal, peels and cosmeceuticals, and vitamins and hormone therapy. The last chapter, Secrets to Success, offers valuable advice for opening and sustaining a successful cosmetic medicine business within your surgical practice. Key points and "take-away messages" are included in each chapter. Numerous preoperative and postoperative photos demonstrate results of combined surgical and nonsurgical procedures.

Essentials of Physician Practice Management offers a practical reference for administrators and medical directors and provides a comprehensive text for those preparing for a career in medical administration, practice management, and health plan administration. Essentials of Physician Practice Management is filled with valuable insights into every aspect of medical practice management including operations, financial management, strategic planning, regulation and risk management, human resources, and community relations.