Ethical Tribing

Discover the Fastest and Most Effective Way to Inspire the Next Generation About Israel in the Digital Age - and Why it is an Essential Key To Securing the Future of the Jewish People What if everyone's social media feeds were exploding about Israel - but for all the right reasons? What if your kids were able to walk around campus without having to hide their Jewish identity or support for Israel? What if there was a way to tell Israel's story that really resonated with young Jews and non-Jews alike? Imagine how this would change your life, your community, your world! In Ethical TribingTM: Connecting the Next Generation to Israel in the Digital Era, authors Joanna Landau and Michael Golden guide you through the actual steps needed to successfully counter one of the greatest threats facing the Jewish people today: a Next Generation that is less and less connected to both Israel and their own Jewish identity. Whether you're a devoted advocate for Israel, a Jewish community leader, or just a concerned parent or grandparent, this book is for you. Joanna Landau is a globally recognized specialist in country branding and influencer marketing. Over a decade ago she founded Vibe Israel, a Tel-Aviv based nonprofit that has successfully generated more than a billion positive mentions about Israel on social media. Michael Golden is an American bestselling author and national award-winning journalist. A social change-maker in the field of community college education who has also worked for the Anti-Defamation League, he serves as a member of Vibe Israel's Global Advisory Board. In Ethical Tribing, you will learn: How to get inside your kids' shoes and see the world through their eyes, so that you finally understand how to relate to their life experience and respond better to their concerns Why it will take 3 paradigm shifts in how we think in order to effect real change in the way the Next Generation perceives and engages with Israel How social media is so much more than just another communication platform - and what you must do to leverage it for Israel and the Jewish People's benefit The 4 steps to shift young people from being indifferent about Israel to becoming dedicated advocates for it The secret benefits of investing your energy into positively promoting Israel amongst those willing to listen, rather than focusing all your efforts on trying to sway the naysayers (usually without success) 6 tried-and-tested tactics, making up the acronym R.E.S.P.C.T., to dramatically transform the way young people think and feel about Israel The 3 core narratives of Israel's story that are proven to appeal highly to young people - Jewish and non-Jewish - and the one sentence that pulls the story together in such a way that keeps them coming back for more Why social media is the least effective platform to successfully advocate for Israel when the situation on the ground flares up... ...And the 3 surprisingly counterintuitive steps for how to behave differently the next time it does in order to achieve dramatically better results for you personally, and for the Jewish People collectively Real-life examples and case studies of the tactics and methods other countries use to successfully engage relevant audiences, and how Israel can use the very same tactics to its immediate benefit

Discover the Fastest and Most Effective Way to Inspire the Next Generation About Israel in the Digital Age - and Why it is an Essential Key To Securing the Future of the Jewish People What if everyone's social media feeds were exploding about Israel - but for all the right reasons? What if your kids were able to walk around campus without having to hide their Jewish identity or support for Israel? What if there was a way to tell Israel's story that really resonated with young Jews and non-Jews alike? Imagine how this would change your life, your community, your world! In Ethical TribingTM: Connecting the Next Generation to Israel in the Digital Era, authors Joanna Landau and Michael Golden guide you through the actual steps needed to successfully counter one of the greatest threats facing the Jewish people today: a Next Generation that is less and less connected to both Israel and their own Jewish identity. Whether you're a devoted advocate for Israel, a Jewish community leader, or just a concerned parent or grandparent, this book is for you. Joanna Landau is a globally recognized specialist in country branding and influencer marketing. Over a decade ago she founded Vibe Israel, a Tel-Aviv based nonprofit that has successfully generated more than a billion positive mentions about Israel on social media. Michael Golden is an American bestselling author and national award-winning journalist. A social change-maker in the field of community college education who has also worked for the Anti-Defamation League, he serves as a member of Vibe Israel's Global Advisory Board. In Ethical Tribing, you will learn: How to get inside your kids' shoes and see the world through their eyes, so that you finally understand how to relate to their life experience and respond better to their concerns Why it will take 3 paradigm shifts in how we think in order to effect real change in the way the Next Generation perceives and engages with Israel How social media is so much more than just another communication platform - and what you must do to leverage it for Israel and the Jewish People's benefit The 4 steps to shift young people from being indifferent about Israel to becoming dedicated advocates for it The secret benefits of investing your energy into positively promoting Israel amongst those willing to listen, rather than focusing all your efforts on trying to sway the naysayers (usually without success) 6 tried-and-tested tactics, making up the acronym R.E.S.P.C.T., to dramatically transform the way young people think and feel about Israel The 3 core narratives of Israel's story that are proven to appeal highly to young people - Jewish and non-Jewish - and the one sentence that pulls the story together in such a way that keeps them coming back for more Why social media is the least effective platform to successfully advocate for Israel when the situation on the ground flares up... ...And the 3 surprisingly counterintuitive steps for how to behave differently the next time it does in order to achieve dramatically better results for you personally, and for the Jewish People collectively Real-life examples and case studies of the tactics and methods other countries use to successfully engage relevant audiences, and how Israel can use the very same tactics to its immediate benefit

Science and technology force us to ask some of the most challenging and unprecedented ethical questions in the world today. These issues encompass what it means to be human, how we relate to others and our world, and how we find meaning in life. How we can find a shared ethics for an interdependent world? In her 2006 CBC Massey Lectures, ethicist and McGill University professor Margaret Somerville tackles some of the most contentious issues of our times, and proposes a brilliant new kind of ethical language and thought to help us navigate them.

The human propensity to take an ethical stance toward oneself and others is found in every known society, yet we also know that values taken for granted in one society can contradict those in another. Does ethical life arise from human nature itself? Is it a universal human trait? Or is it a product of one's cultural and historical context? Webb Keane offers a new approach to the empirical study of ethical life that reconciles these questions, showing how ethics arise at the intersection of human biology and social dynamics. Drawing on the latest findings in psychology, conversational interaction, ethnography, and history, Ethical Life takes readers from inner city America to Samoa and the Inuit Arctic to reveal how we are creatures of our biology as well as our history—and how our ethical lives are contingent on both. Keane looks at Melanesian theories of mind and the training of Buddhist monks, and discusses important social causes such as the British abolitionist movement and American feminism. He explores how styles of child rearing, notions of the person, and moral codes in different communities elaborate on certain basic human tendencies while suppressing or ignoring others. Certain to provoke debate, Ethical Life presents an entirely new way of thinking about ethics, morals, and the factors that shape them.

Collects the author's favorite questions and answers from his tenure as the author of the New York Times' "The Ethicist," presenting evidence that sensible people disagree on the definition of ethical behavior.

Six hundred years after Copernicus presented his revolutionary and heretical heliocentric theory, a sunset can still look unexpectedly new. What if the fate of our world depended on a similar shift in perspective? Synthesizing recent thinking from science, philosophy, psychology and economics with the author's own reflections on freedom, identity and morality, The Battle for Compassion offers a fresh, sweeping perspective on the human condition and a deep contemplation of the basis for our priorities at this critical moment in our history. The threats to our existence and the persistence of intense suffering are closely intertwined issues with similar underlying causes. Addressing them honestly requires us to reflect detachedly on who we are, probe the boundaries of ethical thinking, and ask some really big questions. What matters? What are the basic forces driving our species' trajectory, and where are they leading us? And what would it realistically take for us to preserve a future worth living in? These questions recur as we go through life and experience bliss and pain, the passing of time, the kindness and cruelty of our fellow humans, the monotony of routine and the shock of unanticipated change. This book ponders these pivotal questions and attempts to offer some answers.