European Energy Industry Business Strategies

Since the European Union's de-regulation policy for electricity and energy suppliers was implemented, new strategic configurations have emerged. Traditional restraints of geographical limitations on energy companies have been partly removed: the diversity at national regulatory and company level means that the European scene is one of a multiplicity of strategic configurations and developments, whilst also being complex and segmented. This book highlights the strategic and regulatory challenges of European deregulation, with its main focus being on the business strategies within the emerging de-regulated electricity markets; various regulatory implications which are being raised in this new climate are discussed. Some of the central strategic issues facing the electricity industry in its new competitive context are explored and reviewed, with classical themes debated as a prelude to the following empirical investigation of actual business strategies pursued by the electricity and energy industries. The main section of this work consists of 7 national case studies of business strategies which also include one North and one South American case. These were considered important inclusions as the North American companies are large investors in the European market, whilst the European companies invest in the South American market. The final chapter is a comparison and summary of the national patterns of market structures, business strategies and regulatory styles with a brief look at some challenges to be faced in future.

A unique and thorough investigation of the shift towards Europe-wide energy regulation, markets and business strategies, and the extent to which energy systems have become more liberalised over this period. Reshaping of European Gas and Electricity Industries analyses the key issues facing the European energy industry, from a regulatory, market, and business perspective. Current challenges within the field are also reviewed, including competitive and environmental issues. Liberalization: Delivers timely insights into the changes facing the European energy industry in the face of deregulation Competition: A direct look at business and marketing strategies in response to the influx of competition from across the globe Environment: Provides powerful [insights] into the way environmentally-based legislation has now become a key driver of the energy industry in Europe

. . . this volume comes across as one of the most profound sources on the specifics of European electricity market restructuring. Competition and Regulation in Network Industries The SESSA study on the Internal Energy Market was an important and influential contribution towards the Commission s proposal for a third package of proposals, intending to bring more effective competition and better security of supply to Europe s energy markets. This volume, based on the results of the study is an important and welcome contribution to the ongoing debate on these proposals. Andris Piebalgs, Commissioner for Energy at the European Commission The chapters in this book are written by the leading European scholars who have studied the structure, behavior and performance of liberalised electricity markets in many European countries as well as in other regions of the world. Both the analyses and the policy recommendations contained in this volume are well worth careful consideration by policymakers in Europe, as well as by policymakers in other countries that are seeking to adopt successful electricity sector liberalisation programs. From the foreword by Paul L. Joskow, Massachusetts Institute of Technology, US Dynamism or dissipation? Competition or national champions? Will enlargement promote or delay reform? Energy economists contemplate the challenges posed by the restless and discontent European Commission. Stephen Littlechild, University of Birmingham and Judge Institute for Management Studies, University of Cambridge, UK The challenge of European electricity reform is being met, although gradually, delays notwithstanding. This book provides precious help in spotting where the necessary further efforts should be directed. In the US mistakes and delays have occurred, no less than in Europe, but an aggressive federal regulator (absent in Europe) is working to overcome them. Electricity markets do not happen, they have to be built. Here are suggestions for a workable European market design. No ideology, just competence and wisdom from both theory and experience. Will Europe learn? Pippo Ranci, Università Cattolica del Sacro Cuore, Italy The realisation of a European internal market for energy is still a work in progress. Written by leading European scholars and discussed with major energy stakeholders, this book presents a thorough analysis of the motives and methods needed to achieve a single European energy market. The authors discuss the critical issues surrounding an internal European energy market including: market design, competition and market power, sustainable energy versus the market, regulation and harmonisation, benchmarking and indicators, modelling of competition, market prices and energy forecasts. They provide a multi-disciplinary assessment of the best way to build the market base of a future European energy policy. Electricity Reform in Europe will be of great interest to decision makers and managers in the energy industry or business sector as they will be able to see the whole European energy policy picture beyond their own corporate interests. The book will also appeal to national and European energy administrations, regulatory bodies and policy makers providing a synthesis of all relevant policy issues.

Across the European Union, energy policy remains a highly controversial issue, despite the relative stability of energy markets and the lack of concern of energy availabilities and prices which marked previous debates on the issue. The debates on nuclear power in Germany, on the coal industry in the UK indicate the continuing resonance of energy policy as a source of dispute at the national level. Moreover, while the urgency which the 1970s energy crises brought to policy discussions may no longer exist, the emergence of new issues, such as the environment and economic liberalisation, have offered new challenges for energy policy. These issues also arise in a European setting. Early in 1995 the European Commission published a Green Paper on Energy Policy -indeed, as the manuscript was completed the Commission was finalising a White Paper -and the issue will be on the agenda of the 1996 Intergovernmental Conference. The outcome of these discussions is far from clear, but there is no doubt that, in one way or another the European Union will help to shape national energy policies for many years to come.

​As energy is becoming one of the crucial concerns in the EU, this volume provides an in-depth analysis and interdisciplinary perspective on European energy security. Given the multidimensional nature of energy security in terms of physical availability, affordability and geopolitical security, it brings together authors from different backgrounds pursuing a distinctly multidisciplinary approach. The authors' different perspectives correspond to the three sections of the book: international relations, which focuses on Eastern EU partners; energy economics, which highlights the current unconventional hydrocarbons revolution and its impact on EU energy and climate strategies; and public policy, which analyzes EU policies in the context.

Bachelor Thesis from the year 2011 in the subject Economics - International Economic Relations, grade: 1, Vienna University of Economics and Business (Institute for International Business), language: English, abstract: The process of globalization, the constant search for economies of scale and the more efficient allocation of scarce resources are some of the commonly identified drivers of internationalization. The opening of more and more economies worldwide to foreign capital and international trade leads us to the question if any economy could still exist as an autarkic market without sacrificing prosperity. Expanding into foreign markets does not simply mean for a firm to benefit from growth opportunities, it also implies accepting the challenge to compete with firms in a completely diverse country. As regards the specific case of Energy firms, we have to consider that these kinds of industries differ significantly from other sectors of the economy. Taking this into consideration, it is crucial for us to analyze the differing corporate strategies of these firms in order to figure out the decisive underlying values, processes and aims. Despite the fact that the choice of the suitable entry mode is one of the most frequent empirically analyzed topics in International Business, it is often not possible to follow exactly a theoretical Internationalization theory. Firms rather combine different approaches in order to figure out an individual strategy - most suitable for the corporation. This thesis will analyze how Energy companies find out this perfect approach, which criteria they take into account, how these criteria are ranked according to the individual importance and in general, what motives exist for expanding abroad. Furthermore, the author will analyze the development of energy firms in the past as well as current and future trends by drawing comparisons with other companies in the extractive industry.

Examines in details the reasons for interest in renewable energy, showing the relative importance of both existing energy structures and markets and, crucially, of non-energy factors.

'This book analyses a highly important topic. It is based on a comprehensive and empirically rich assessment of European energy policy, including both internal and external determinants. Its encompassing approach and the thoughtful combination of different analytical perspectives makes the book an important and fresh contribution to the field.' Christoph Knill, University of Konstanz, Germany 'Energy was one of the founding pillars of European integration, while environmental concerns have become an identity sign of today's European Union energy policy. However, notwithstanding the obvious links between both issues, little attention has been devoted to the complex relationship between the EU's environmental performance and the Europeanization of its energy policy. This book, carefully edited by Morata and Solorio, has come to fill this gap becoming a "must" to understand the interactions between these two fundamental drivers of EU policies.' José María Marín-Quemada, Universidad Nacional de Educación a Distancia, and Member of the Governing Council of the Spanish Central Bank, Spain This path-breaking book explores the new European energy policy, highlighting the significance of environmental policy concerns, instruments, and objectives vis-à-vis competing security and market dimensions in order to achieve an all-embracing EU energy policy perspective for the future. While the past years have witnessed unprecedented development of EU energy policy, the understanding of this process has lagged behind. Alongside the scarce literature on this emergent policy, there is also a gap regarding the attention paid to its different components. The study stems from the perception of a mismatch between the valuable debate that certain dimensions of energy policy namely, energy security and the market and competition framework have triggered and the neglect of its environmental and climate change dimensions. European Energy Policy will prove to be insightful for academics and postgraduate students interested in European integration, political science, international relations, public policy and environmental science. Energy stakeholders and governmental policymakers will also find plenty of invaluable information in this enriching resource.