Everyday Media Culture In Africa

African audiences and users are rapidly gaining in importance and increasingly targeted by global media companies, social media platforms and mobile phone operators. This is the first edited volume that addresses the everyday lived experiences of Africans in their interaction with different kinds of media: old and new, state and private, elite and popular, global and national, material and virtual. So far, the bulk of academic research on media and communication in Africa has studied media through the lens of media-state relations, thereby adopting liberal democracy as the normative ideal and examining the potential contribution of African media to development and democratization. Focusing instead on everyday media culture in a range of African countries, this volume contributes to the broader project of provincializing and decolonizing audience and internet studies.

This volume marks the 25th anniversary of Karin Barber’s ground-breaking article, "Popular Arts in Africa", which stimulated new debates about African popular culture and its defining categories. Focusing on performances, audiences, social contexts and texts, contributors ask how African popular cultures contribute to the formation of an episteme. With chapters on theater, Nollywood films, blogging, and music and sports discourses, as well as on popular art forms, urban and youth cultures, and gender and sexuality, the book highlights the dynamism and complexity of contemporary popular cultures in sub-Saharan Africa. Focusing on the streets of Africa, especially city streets where different cultures and cultural personalities meet, the book asks how the category of "the people" is identified and interpreted by African culture-producers, politicians, religious leaders, and by "the people" themselves. The book offers a nuanced, strongly historicized perspective in which African popular cultures are regarded as vehicles through which we can document ordinary people’s vitality and responsiveness to political and social transformations.

This volume brings together a range of views and arguments that healthily contribute to global conversations on media, culture and conflict in Africa. It explores how cultural practices, media practices, social movements, and the possibilities of emerging technologies could be ventilated and directed towards remediating the perilous state of affairs in political, social, and economic spaces in contemporary Africa. As the intersection of culture and conflict is relatively underexplored or under-researched in African media studies, this book makes an important contribution to the field.

This book explores how social media is used in South Africa, through a range of case studies exploring various social networking sites and applications. This volume explores how, over the past decade, social media platforms have deeply penetrated the fabric of everyday life. The author considers South Africans’ use of wearable tech and use of online health and sports tracking systems via mobile phones within the broader context of the digital data economy. The author also focuses on the dating app Tinder, to show how people negotiate and redefine intimacy through the practice of online dating via strategic performances in pursuit of love, sex and intimacy. The book concludes with the use of Facebook and Twitter for social activism (e.g. Fees Must Fall), as well as networked community building as in the case of the #imstaying movement. This book will be of interest to social media academics and students, as well as anyone interested in social media, politics and cultural life in South Africa.

This handbook comprises fresh and incisive research focusing on African media, culture and communication. The chapters from a cross-section of scholars dissect the forces shaping the field within a changing African context. It adds critical corpora of African scholarship and theory that places the everyday worlds, needs and uses of Africans first. The book goes beyond critiques of the marginality of African approaches in media and communication studies to offer scholars the theoretical and empirical toolkit needed to start building critical corpora of African scholarship and theory that places the everyday worlds, needs and uses of Africans first. Decoloniality demands new epistemological interventions in African media, culture and communication, and this book is an important interlocutor in this space. In a globally interconnected world, changing patterns of authority and power pose new challenges to the ways in which media institutions are constituted and managed, as well as how communication and media policy is negotiated and the manner in which citizens engage with increasing media opportunities. The handbook focuses on the interrelationships of the local and the global and the concomitant consequences for media practice, education and citizen engagement in today’s Africa. Altogether, the book foregrounds convivial epistemologies relevant for locating African media and communication in the pluriverse. This handbook is an essential read for critical media, communications, cultural studies and journalism scholars.

What is the role of the media in Africa? How do they work? How do they interact with global media? How do they reflect and express local culture? Incorporating both African and international perspectives, Media and Identity in Africa demonstrates how media outlets are used to perpetuate, question, or modify the unequal power relations between Africa and the rest of the world. Discussions about the construction of old and new social entities which are defined by class, gender, ethnicity, political and economic differences, wealth, poverty, cultural behavior, language, and religion dominate these new assessments of communications media in Africa. This volume addresses the tensions between the global and the local that have inspired creative control and use of traditional and modern forms of media.

Africa Every Day presents an exuberant, thoughtful, and necessary counterpoint to the prevailing emphasis in introductory African studies classes on war, poverty, corruption, disease, and human rights violations on the continent. These challenges are real and deserve sustained attention, but this volume shows that adverse conditions do not prevent people from making music, falling in love, playing sports, participating in festivals, writing blogs, telling jokes, making videos, playing games, eating delicious food, and finding pleasure in their daily lives. Across seven sections—Celebrations and Rites of Passage; Socializing and Friendship; Love, Sex, and Marriage; Sports and Recreation; Performance, Language, and Creativity; Technology and Media; and Labor and Livelihoods—the accessible, multidisciplinary essays in Africa Every Day address these creative and dynamic elements of daily life, without romanticizing them. Ultimately, the book shows that forms of leisure and popular culture in Africa are best discussed in terms of indigenization, adaptation, and appropriation rather than the static binary of European/foreign/global and African. Most of all, it invites readers to reflect on the crucial similarities, rather than the differences, between their lives and those of their African counterparts. Contributors: Hadeer Aboelnagah, Issahaku Adam, Joseph Osuolale Ayodokun, Victoria Abiola Ayodokun, Omotoyosi Babalola, Martha Bannikov, Mokaya Bosire, Emily Callaci, Deborah Durham, Birgit Englert, Laura Fair, John Fenn, Lara Rosenoff Gauvin, Michael Gennaro, Lisa Gilman, Charlotte Grabli, Joshua Grace, Dorothy L. Hodgson, Akwasi Kumi-Kyereme, Prince F. M. Lamba, Cheikh Tidiane Lo, Bill McCoy, Nginjai Paul Moreto, Jacqueline-Bethel Tchouta Mougoué, James Nindi, Erin Nourse, Eric Debrah Otchere, Alex Perullo, Daniel Jordan Smith, Maya Smith, Steven Van Wolputte, and Scott M. Youngstedt.

Communication plays a critical role in enhancing social, cultural, and business relations. Research on media, language, and cultural studies is fundamental in a globalized world because it illuminates the experiences of various populations. There is a need to develop effective communication strategies that will be able to address both health and cultural issues globally. Dialectical Perspectives on Media, Health, and Culture in Modern Africa is a collection of innovative research on the impact of media and especially new media on health and culture. While highlighting topics including civic engagement, gender stereotypes, and interpersonal communication, this book is ideally designed for university students, multinational organizations, diplomats, expatriates, and academicians seeking current research on how media, health, and culture can be appropriated to overcome the challenges that plague the world today.