Executive Summary

Tap into the power of data science with this comprehensive resource for non-technical professionals Data Science: The Executive Summary – A Technical Book for Non-Technical Professionals is a comprehensive resource for people in non-engineer roles who want to fully understand data science and analytics concepts. Accomplished data scientist and author Field Cady describes both the “business side” of data science, including what problems it solves and how it fits into an organization, and the technical side, including analytical techniques and key technologies. Data Science: The Executive Summary covers topics like: Assessing whether your organization needs data scientists, and what to look for when hiring them When Big Data is the best approach to use for a project, and when it actually ties analysts’ hands Cutting edge Artificial Intelligence, as well as classical approaches that work better for many problems How many techniques rely on dubious mathematical idealizations, and when you can work around them Perfect for executives who make critical decisions based on data science and analytics, as well as mangers who hire and assess the work of data scientists, Data Science: The Executive Summary also belongs on the bookshelves of salespeople and marketers who need to explain what a data analytics product does. Finally, data scientists themselves will improve their technical work with insights into the goals and constraints of the business situation.

Can the United States continue to lead the world in innovation? The answer may hinge in part on how well the public understands engineering, a key component of the 'innovation engine'. A related concern is how to encourage young people-particularly girls and under-represented minorities-to consider engineering as a career option. Changing the Conversation provides actionable strategies and market-tested messages for presenting a richer, more positive image of engineering. This book presents and discusses in detail market research about what the public finds most appealing about engineering-as well as what turns the public off. Changing the Conversation is a vital tool for improving the public image of engineering and outreach efforts related to engineering. It will be used by engineers in professional and academic settings including informal learning environments (such as museums and science centers), engineering schools, national engineering societies, technology-based corporations that support education and other outreach to schools and communities, and federal and state agencies and labs that do or promote engineering, technology, and science.

Small business owners are walked through the process of writing a business plan step-by-step using easy-to-follow to-do lists--from determining the type of plan needed to what the various pieces should be to common mistakes to avoid.

When executives demand a one-page summary, how do you condense all your detail? Tell It to the CEO shows how to: Tell executives what they need to know--in a page or less. Use compelling language to get executives' attention. Put things in perspective to show the business impact of your points.