Experiences Of A Backwoods Pre

This second volume in "The Americans" trilogy deals with the crucial period of American history from the Revolution to the Civil War. Here we meet the people who shaped, and were shaped by, the American experience—the versatile New Englanders, the Transients and the Boosters. Winner of the Francis Parkman Prize.

Experiential marketing - or memorable customer experiences - is proving a popular tool amongst businesses seeking to make an impact in a competitive world. Yet the scramble to achieve a presence among experience providers has led many companies to design and implement experiential marketing without integrating it with their overall marketing strategy. These companies often end up dissatisfying their customers rather than delighting them. This research anthology investigates different angles of experiential marketing. The 16 chapters are organised in six sections. The first section considers whether memorable customer experiences result from the use of traditional marketing practices, perhaps implemented more effectively than previously, or require entirely new practices with new foundations that turn companies into experience providers. Section two details ways businesses seek to build brands through putting experiential marketing into practice, while section three asks whether there are general principles that can be applied to the design of customer experiences which ensure successful outcomes whatever market you may operate in. Section four examines how companies manage their customer experiences once they have made the strategic decision to provide them, and section five looks at methods available to evaluate the success of these customer experiences. 'Experiential marketing changes everything!' claim the management gurus, but is it really so significant that not joining this race is dangerous? The last section of the book offers a much needed critique of experiential marketing.

Echoes from Eternity goes beyond the bestselling book Glimpses of Eternity and enters into whole new arenas. It contains over 65 vivid, firsthand accounts of people who have died, entered the spirit world, and then come back.

The new society that the world awaited might yet be born in the humble guise of a backwoods village. This was the belief shared by the many groups which moved into the American frontier to create experimental communities—communities which they hoped would be models for revolutionary changes in religion, politics, economics, and education in American society. For, as James Madison wrote, the American Republic was "useful in proving things before held impossible." The communitarian ideal had its roots in the radical Protestant sects of the Reformation. Arthur Bestor shows the connection between the "holy commonwealths" of the colonial period and the nonsectarian experiments of the nineteenth century. He examines in particular detail Robert Owen's ideals and problems in creating New Harmony. Two essays have been added to this volume for the second edition. In these, "Patent-Office Models of the Good Society" and "The Transit of Communitarian Socialism to America," Bestor discusses the effects of the frontier and of the migration of European ideas and people on these communities. He holds that the communitarians could believe in the possibility of nonviolent revolution through imitation of a small perfect society only as long as they saw American institutions as flexible. By the end of the nineteenth century, as American society became less plastic, belief in the power of successful models weakened.