Extended Reality

This comprehensive textbook offers a scientifically sound and at the same time practical introduction to Virtual and Augmented Reality (VR/AR). Readers will gain the theoretical foundation needed to design, implement or enhance VR/AR systems, evaluate and improve user interfaces and applications using VR/AR methods, assess and enrich user experiences, and develop a deeper understanding of how to apply VR/AR techniques. Whether utilizing the book for a principal course of study or reference reading, students of computer science, education, media, natural sciences, engineering and other subject areas can benefit from its in-depth content and vivid explanation. The modular structure allows selective sequencing of topics to the requirements of each teaching unit and provides an easy-to-use format from which to choose specific themes for individual self-study. Instructors are provided with extensive materials for creating courses as well as a foundational text upon which to build their advanced topics. The book enables users from both research and industry to deal with the subject in detail so they can properly assess the extent and benefits of VR/AR deployment and determine required resources. Technology enthusiasts and professionals can learn about the current status quo in the field of VR/AR and interested newcomers can gain insight into this fascinating world. Grounded on a solid scientific foundation, this textbook, addresses topics such as perceptual aspects of VR/AR, input and output devices including tracking, interactions in virtual worlds, real-time aspects of VR/AR systems and the authoring of VR/AR applications in addition to providing a broad collection of case studies.

WINNER AT THE BUSINESS BOOK AWARDS 2022 - SPECIALIST BUSINESS BOOK CATEGORY. As one of the leading business trends today, extended reality (XR) promises to revolutionize the way consumers experience their encounters with brands and products of all kinds. Top brands from Pepsi and Uber to Boeing and the U.S. Army are creating immersive digital experiences that capture the interest and imaginations of their target markets. In Extended Reality in Practice: 100+ Amazing Ways Virtual, Augmented and Mixed Reality are Changing Business and Society, celebrated futurist, technologist, speaker, and author Bernard Marr delivers a robust and accessible explanation of how all kinds of firms are developing innovative XR solutions to business problems. You’ll discover the new ways that companies are harnessing virtual, augmented, and mixed reality to improve consumers’ perception of their brands. You’ll also find out why there are likely to be no industries that will remain untouched by the use of XR, and why these technologies are popular across the commercial, governmental, and non‑profit spectrums. Perfect for Chief Executive Officers, business owners, leaders, managers, and professionals working in business development, Extended Reality in Practice will also earn a place in the libraries of professionals working within innovation teams seeking an accessible resource on the possibilities and potential created by augmented, virtual, and mixed reality technologies. An insightful exploration of extended reality from a renowned thought leader, technologist, and futurist Extended Reality in Practice: 100+ Amazing Ways Virtual, Augmented and Mixed Reality are Changing Business and Society offers readers a front-row seat to one of the most exciting and impactful business trends to find traction in years. Celebrated futurist and author Bernard Marr walks you through the ins and outs of XR, or extended reality, and how it promises to revolutionize everything from the experience of walking through an airport or shopping mall to grabbing a burger at a fast-food restaurant. Discover insightful and illuminating case studies from businesses and organizations in a variety of industries, including Burger King, BMW, Boeing, and the U.S. Army, and see how they’re turning virtual, mixed, and augmented reality experiences into big wins for their stakeholders. You’ll also find out about how XR can help businesses tackle the problems of lackluster engagement and lukewarm customer loyalty with reinvigorated consumer experiences. Ideal for executives, founders, business leaders and owners, and professionals of all sorts, Extended Reality in Practice is an indispensable guide to an indispensable new technology. The book is the leading resource for anyone seeking a one-stop reference for augmented, virtual, and mixed reality tech and their limitless potential for enterprise.

Extended reality has been applied in training and educational settings to transform teaching and learning experiences through immersive environments. The incorporation of extended reality into classrooms and training sessions can provide students and trainees with more meaningful learning and training experiences by increasing their motivation. Besides being able to be used in the classroom to illustrate complex concepts, simulations, and scenarios, extended reality has numerous applications in professional training to discover solutions to problems to learn how to respond to dangerous circumstances without putting their own life or the lives of others at risk. Methodologies and Use Cases on Extended Reality for Training and Education presents the forefront of research regarding the integration of extended reality in training and educational programs and establishes the foundations for course design, program development, and institutions’ training and education policy planning. It provides an overall approach to extended reality in education without failing to mention applications of using extended reality in institutions of different levels of education. Covering topics such as 3D visualization, student perceptions, and laboratory virtualization, this premier reference source is a dynamic resource for instructional designers, curriculum developers, program developers, faculty and administers of both K-12 and higher education, educational software developers, educators, pre-service teachers, teacher educators, government officials, researchers, and academicians.

This Element argues for the importance of extended reality as an innovative force that changes our understanding of theatre and Shakespeare. It shows how the inclusion of augmented and virtual realities in performance can reconfigure the senses of the experiencers, enabling them to engage with technology actively.

Extended Reality for Healthcare Systems: Recent Advances in Contemporary Research focuses on real world applications in medicine, also providing an overview of emerging technologies. The book includes case studies that break down the ways in which this technology has and can be used, while also taking readers through evidence, best practices and obstacles. Sections emphasize evidence, research-based practices and work. Content coverage includes Enhancing Medical Education with AR/VR, and XR: The Future of Surgery and Building Systems for Enhanced Health, and more. Readers will learn how to use this technology to improve existing systems by enhancing precision and reducing costs. Other sections cover extended reality in elderly care and remote monitoring of patients, building systems for enhanced health, including telehealth and telepsychiatry, using AR and VR in medical education, and designing technology for use in telesurgery. Offers advice on the development of state-of-the-art tech-driven healthcare systems and technologies for improving the quality of healthcare Focuses on healthcare solutions that are inclusive and cost-effective Discusses the future, limitations and challenges associated with the use and adoption of XR for healthcare

This book explores the benefits to online teaching incorporating extended reality technologies both from a teacher’s and from a students’ perspective. As we are all aware, the COVID-19 pandemic has created a worldwide lock down which is clearly visible in individuals’ shifting behaviour as they are keeping away from public contact, large events, weddings, places of worship, public transportation, restaurant, flights, shopping malls, etc. People across the world have adopted to Work From Home (WFH) concept using digital technology. They are teaching, learning, conducting meetings, seminars, etc., using digital medium. As people were not allowed to go out and buy things, online shopping was in demand and extensible reality helped in marketing the products and customers could also have a better shopping experience. Gaming industry has always brought in many new games for children and adults. Healthcare sector also leveraged the benefits of this technology to the fullest extent. The use of augmented and virtual reality in art and museum is also highlighted. Our book presents the different sectors that have benefitted using this technology during this time of crisis. This book will be very useful for students, professionals and researchers working in the area of virtual, augmented or mixed reality. Our aim is to bring out the use of this technology during the COVID-19 pandemic so that the readers are exposed to the various applications of this technology.

Stay prepared for the next wave of technological innovation with VR and AR KEY FEATURES ● Gain a deep understanding of history, development, and applications in fields of gaming, education, healthcare, and architecture. ● Developing benefits and risks of virtual and extended reality. ● Case studies, examples, and discussions demonstrating how to apply concepts and monetize them in the real world. DESCRIPTION Virtual and extended reality technologies have come a long way since their inception, and today, they are poised to change how we work, learn, and interact with the world. From gaming and entertainment to education, healthcare, and beyond, these technologies have the potential to revolutionize many aspects of our lives. Understand the advancement of VR hardware, then master immersive design principles and analyze the powerful role of AI in XR. Explore the frontiers of VR/AR applications, from revolutionizing healthcare with virtual surgery simulations to bringing history to life with interactive AR experiences. Learn the business landscape of VR/AR, perfect the ethical considerations, and gain a deep understanding of the technical workings behind these incredible technologies. With practical guidance on building VR apps in Unity and monetizing your creations. By the end of the book, readers will have a deep understanding of the potential benefits and risks of these technologies, as well as the knowledge and tools needed to build successful VR and AR applications that are both innovative and ethical. WHAT YOU WILL LEARN ● Understand fundamentals of Immersive technologies like AR, VR, and XR. ● In-depth understanding of the concepts of presence. ● Understand the ethical considerations surrounding VR and AR. ● How VR applications can be built with unity and the scope of monetization. WHO THIS BOOK IS FOR This book is for tech enthusiasts, educators, healthcare professionals, artists, and entrepreneurs alike, offering a captivating journey into the future of immersive technologies. TABLE OF CONTENTS 1. Immersive Technology Promise and Potential 2. The Psychology of Presence in Immersive Technologies 3. Designing Immersive Experience 4. Evolution of VR Hardware 5. The Role of AI in AR, VR, and XR 6. Business Landscape of AR, VR, and XR 7. Applications of AR, VR, and XR in Healthcare 8. Applications of AR, VR, and XR in Education 9. Ethics in Immersive Technologies 10. 3D Modeling and User Interface Design 11. Building VR Applications with Unity 12. Building and Monetizing Successful VR and AR Applications

In the fast-developing world of Industry 4.0, which combines Extended Reality (XR) technologies, such as Virtual Reality (VR) and Augmented Reality (AR), creating location aware applications to interact with smart objects and smart processes via Cloud Computing strategies enabled with Artificial Intelligence (AI) and the Internet of Things (IoT), factories and processes can be automated and machines can be enabled with self-monitoring capabilities. Smart objects are given the ability to analyze and communicate with each other and their human co-workers, delivering the opportunity for much smoother processes, and freeing up workers for other tasks. Industry 4.0 enabled smart objects can be monitored, designed, tested and controlled via their digital twins, and these processes and controls are visualized in VR/AR. The Industry 4.0 technologies provide powerful, largely unexplored application areas that will revolutionize the way we work, collaborate and live our lives. It is important to understand the opportunities and impact of the new technologies and the effects from a production, safety and societal point of view.