Fantasy Sports And The Changing Sports Media Industry

This edited collection examines how fantasy sports play has established a prominent and promising foothold in the larger sports ecology. Often considered an isolated activity for the hardcore sports fan, fantasy sports play have since been incorporated into sports broadcasting and editorial coverage, sports marketing and promotions, and even into the very sports themselves with athletes and teams using the activities to draw fans further into the sports experience. This edited collection invites leading scholars and sports professionals from several different fields to share historical and emerging perspectives on the importance of fantasy sports as an artifact of theoretical and empirical importance to larger issues of sport and society. \

This edited collection examines how fantasy sports play has established a prominent and promising foothold in the larger sports ecology. The contributors include leading scholars and sports professionals who share historical and emerging perspectives on the importance of fantasy sports to larger issues of sport and society.

Fantasy sport has become big business. Recent estimates suggest that there as many as 33 million fantasy sport participants in the US alone, spending $3bn annually, with many millions more around the world. This is the first in-depth study of fantasy sport as a cultural and social phenomenon and a significant and growing component of the contemporary sports economy. This book presents an overview of the history of fantasy sport and its close connection to innovations in sports media. Drawing on extensive empirical research, it offers an analysis of the demographics of fantasy sport, the motivations of fantasy sport players and their significance as heavy consumers of sport media and as ultra-fans. It also draws cross-cultural comparisons between fantasy sport players in the US, UK, Europe and beyond. The Fantasy Sport Industry examines the key commercial and media stakeholders in the production and development of fantasy sport, and points to new directions for the fantasy sport industry within modern sport business. It is therefore, fascinating reading for any student, scholar or professional with an interest in sports media, sports business, fandom, the relationship between sport and society, or cultural studies.

ESPN and the Changing Sports Media Landscape considers the ways in which ESPN is reinventing itself in response to momentous changes in sports media during the 2010s.

From athletes praising God to pastors using sport metaphors in the pulpit, the association between sport and religion in North America is often considered incidental. Yet religion and sport have been tightly intertwined for millennia and continue to inform, shape, and critique one another. Moreover, sport, rather than being a solely secular activity, is one of the most important sites for debates over gender, race, capitalism, the media, and civil religion. Traditionally, scholarly writings on religion and sport have focused on the question of whether sport is a religion, using historical, philosophical, theological, and sociological insights to argue this matter. While these efforts sought to answer an important question, contemporary issues related to sports were neglected, such as globalization, commercialization, feminism, masculinity, critical race theory, and the ethics of doping. This volume contains lively, up-to-date essays from leading figures in the field to fill this scholarly gap. It treats religion as an indispensable prism through which to view sports, and vice versa. This book is ideal for students approaching the topic of religion and sport. It will also be of interest to scholars studying sociology of religion, sociology of sport, religion and race, religion and gender, religion and politics, and sport in general.

This research collection explores the ongoing interaction between sports, media, and society throughout important periods in history, from the nineteenth century to the present day. It examines both historical moments and broader trends in sports, with an emphasis on the media’s role. Encompassing a variety of research approaches and perspectives, the book looks at the individuals, mass media outlets and communication technologies that have affected societies on a global scale, including print, photography, broadcast (radio and television), Internet-based media, and public relations/marketing. It presents fascinating new case studies covering topics as diverse as sports journalism and the Third Reich, Argentina at the Mexico World Cup, post-9/11 sports reporting, Martina Navratilova and women’s tennis, the growth of fantasy sport, and the significance of Joe Louis and Jackie Robinson in the history of US sports reporting. This is essential reading for any researcher, student or media professional with an interest in the relationships between sports, culture, and society or in the history of media, culture, or technology.

This book is about how new media, and in particular, digital and social media, has changed the world of sports forever. The way fans receive information, communicate and form communities now predominantly lives online. But perhaps even more significant is the evolution of the sports media industry, where digital media has impacted the broader media industry, stimulated new media organisations, changed old media organisations and altered old conventions of journalism in equal measure. Drawing on the expertise of academics, scholars, experts and professionals at the forefront of the sports, media, and journalism fields, the book suggests that new media has turned the sports industry on its head with profound implications – both exciting and disturbing.

Revolution of the Modern Sports Fan explores the elements of the sports fan that have markedly changed in the past few years. Inherent within these investigations is the role of communication in a multitude of forms (mediated, relational, etc.) as the prototypical sports fan has most heavily shifted within this domain. From the advent of social media to the rise of fantasy sport to the increased media platforms in which to consume sport, the sports fan has never had more options for consumption—and for the rendering of one’s opinions. As such, Revolution of the Modern Sports Fan offers an opportunity to advance what we now know about American sports fandom as well as the ability to debunk what scholars thought they knew about sports fandom that has now shifted.