Fashion And Cultural Studies

Bridging theory and practice, this accessible text considers fashion from both cultural studies and fashion studies perspectives, and addresses the growing interaction between the two fields. Kaiser and Green use a wide range of cross-cultural case studies to explore how race, ethnicity, class, gender and other identities intersect and are produced through embodied fashion. Drawing on intersectionality in feminist theory and cultural studies, Fashion and Cultural Studies is essential reading for students and scholars. This revised edition includes updated case studies and two new chapters. The first new chapter explores religion, spirituality, and faith in relation to style, fashion, and dress. The second offers a critique of “beauty” and considers dressed embodiment inclusive of diverse sizes, shapes and dis/abilities. Throughout the text, Kaiser and Green use a range of examples to interrogate the complex entanglements of production, regulation, distribution, consumption, and subject formation within and through fashion.

First Published in 2004. Routledge is an imprint of Taylor & Francis, an informa company.

The book highlights how the signs of fashion showcase stories, hybridations, forms of feeling, from the classics of fashion in cinema, to fashion as cultural tradition in the global world, to digital media. Based on a strong socio-semiotic method (Barthes, The Language of Fashion is the main reference), the book crosses some of the main aspects of the contemporary culture of the clothed body: from time and space, to gender, to fashion as cultural translation, to the narratives included in the media convergence of our age. According to Jurji Lotman, fashion introduces the dynamic principle into seemingly inert spheres of the everyday. Fashion’s unexpected function of overturning received meaning is conveyed through its collocation within the dynamic storehouse of what Lotman calls the “sphere of the unpredictable.” In this horizon, the concept of fashion as a worldly system of sense (Benjamin) generates different “worlds” through its signs.

Besides products and services multinational corporations also sell myths, values and immaterial goods. Such »meta-goods« (e.g. prestige, beauty, strength) are major selling points in the context of successful marketing and advertising. Fashion adverts draw on deeply rooted human values, ideals and desires such as values and symbols of social recognition, beautification and rejuvenation. Although the reference to such meta-goods is obvious to some consumers, their rootedness in philosophical theories of human nature is less apparent, even for the marketers and advertisers themselves. This book is of special interest for researchers and students in the fields of Cultural Studies, Media Studies, Marketing, Advertising, Fashion, Cultural Critique, Philosophy, Sociology, Anthropology and Psychology, and for anyone interested in the ways in which fashion operates.

"Offers a way of understanding why people dress the way they do and what meanings we ascribe to particular fashion styles. Designed to provide a theoretical introduction to fashion and style to meet the needs of both fashion and cultural studies students"--

First Published in 2004. "The Face of Fashion" is a study of fashion and the body which aims to establish the relations between codes and systems of clothing and the conduct of everyday life. Jennifer Craik questions the trickle-down theory that fashion is dictated by elite designers and opinion leaders with evidence of a trickle-up effect from sub-cultures, mass consumer behaviour and everyday bricolage of fashion items. The text addresses the neglected area of men's fashion, as well as women's fashion, within a broad examination of the role of fashion in gender identity. The argument is developed through a number of key agencies and processes: consumerism and everyday fashion; the iconization of the body through fashion models and photography; the use of cosmetics to "make-up" the body; the nexus between fashion and gender; the changing fashions in underwear and swimwear as maps of the revealed body. These topics are approached from an interdisciplinary perspective that treats fashion systems as ethnographic traces of the cultural projection of the body.

The Handbook of Fashion Studies identifies an innovative spectrum of thematic approaches, key strands and interdisciplinary concepts that continue to push forward the boundaries of fashion studies. The book is divided into seven sections: Fashion, Identity and Difference; Spaces of Fashion; Fashion and Materiality; Fashion, Agency and Policy; Science, Technology and New fashion; Fashion and Time and, Sustainable Fashion in a Globalised world. Each section consists of approximately four essays authored by established researchers in the field from the UK, USA, Netherlands, Sweden, Canada and Australia. The essays are written by international subject specialists who each engage with their section's theme in the light of their own discipline and provide clear case-studies to further knowledge on fashion. This consistency provides clarity and permits comparative analysis. The handbook will be essential reading for students of fashion as well as professionals in the industry.