Fashion and Masculinities in Popular Culture

Fashion and Masculinities in Popular Culture
Author: Adam Geczy,Vicki Karaminas
Publsiher: Routledge
Total Pages: 186
Release: 2017-09-20
Genre: Social Science
ISBN: 9781317217596

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Popular culture in the latter half of the twentieth century precipitated a decisive change in style and body image. Postwar film, television, radio shows, pulp fiction and comics placed heroic types firmly within public consciousness. This book concentrates on these heroic male types as they have evolved from the postwar era and their relationship to fashion to the present day. As well as demonstrating the role of male icons in contemporary society, this book’s originality also lies in showing the many gender slippages that these icons help to effect or expose. It is by exploring the somewhat inviolate types accorded to contemporary masculinity that we see the very fragility of a stable or rounded male identity.

Men in the Mirror

Men in the Mirror
Author: Tim Edwards
Publsiher: Bloomsbury Publishing
Total Pages: 176
Release: 2016-10-06
Genre: Social Science
ISBN: 9781474287357

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In recent decades, the myth of fashionable women and sartorially challenged men has been overturned not least through the proliferation of men's style magazines such as GQ and the emergence of masculinity as a marketing tool. In this engaging book, Edwards applies a sociological approach to our understanding of men's fashion, which he argues is significant in the nexus of masculinity and society, past and present, rather than a narrow artistic or aesthetic interest. Rejecting an essentialist or 'natural' origin, Edwards explores how masculinity and men's fashion are constructed, particularly in relation to consumer society. It is the growing commodification and aestheticism of everyday life, alongside developments in marketing and advertising, that Edwards identifies as the catalyst in the emergence of men's fashion, rather than an abstract 'crisis of masculinity' or 'new man' identity. Concurrently, in the 1980s, changes in demography, economics and ideology gave certain men greater freedom and spending power than ever before. Edwards investigates how these men, clearly distinguished by age, class and sexual orientation, were seduced by advertisers with sexualised images of suited city gents and body-beautiful boys in Levis, and how the resultant process of consumption was facilitated through developments in the practice of shopping itself, such as easy access to credit. He examines the influence of the advertisers' message in creating a hierarchy of masculinity in which some men are valorised and others are denigrated. Starting with a historical review of men's fashion and a discussion of its importance and meanings, Edwards goes on to analyse the contemporary marketing of menswear and masculinity in advertising and in the media, and considers the politics of fashion for men in terms of gender, class, race and sexuality.

Men in the Mirror

Men in the Mirror
Author: Anonim
Publsiher: Unknown
Total Pages: 176
Release: 2020
Genre: Electronic books
ISBN: 1474287360

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In this book, Tim Edwards applies a sociological approach to our understanding of men's fashion, which he perceives to be significant in the nexus of masculinity and society, past and present, rather than simply an artistic of aesthetic interest, usually denoting effeminacy or homosexuality. Rejecting an essentialist or 'natural' origin, Edwards explores how masculinity and men's fashion are constructed, particularly in relation to consumer society. If is the growing commodification and aestheticism of everyday life alongside developments in marketing and advertising, that Edwards identifies as the catalyst in the self-conscious emergence of men's fashion, rather than an abstract 'crisis of masculinity' or the 'new man' identity. Concurrently, in the 1980s, changes in demography, economics and ideology gave certain men greater freedom and spending power than ever before. Edwards investigates how these men, clearly distinguished by age, class and sexual orientation, were seduced by advertisers with sexy images of suited city gents and body-beautiful boys in Levis, and how the resultant process of consumption was facilitated through developments in the practice of shopping itself, such as easy access to credit. He examines the influence of the advertisers' message in creating of hierarchy of masculinity in which some men are valorized and others denigrated. Starting with an historical review of men's fashion and a discussion of its importance and meanings, Edwards goes on to analyse the contemporary marketing of menswear and masculinity in advertising and in the media, and considers the politics of fashion for men in terms of gender, class, race and sexuality.

Routledge Handbook of East Asian Popular Culture

Routledge Handbook of East Asian Popular Culture
Author: Koichi Iwabuchi,Eva Tsai,Chris Berry
Publsiher: Taylor & Francis
Total Pages: 294
Release: 2016-12-01
Genre: Social Science
ISBN: 9781317285014

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Since the 1990s there has been a dramatic increase in cultural flows and connections between the countries in the East Asian region. Nowhere is this more apparent than when looking at popular culture where uneven but multilateral exchanges of Japanese, Korean, Taiwanese, Hong Kong and Chinese products have led to the construction of an ‘East Asian Popular Culture’. This is both influenced by, and in turn influences, the national cultures, and generates transnational co-production and reinvention. As East Asian popular culture becomes a global force, it is increasingly important for us to understand the characteristics of contemporary East Asian popular culture, and in particular its transnational nature. In this handbook, the contributors theorize East Asian experiences and reconsider Western theories on cultural globalization to provide a cutting-edge overview of this global phenomenon. The Routledge Handbook of East Asian Popular Culture will be of great interest to students and scholars of a wide range of disciplines, including: Cultural Studies, Media Studies, Communication Studies, Anthropology, Sociology and Asian Studies in general.

The End of Fashion

The End of Fashion
Author: Adam Geczy,Vicki Karaminas
Publsiher: Bloomsbury Publishing
Total Pages: 256
Release: 2018-11-01
Genre: Social Science
ISBN: 9781350045064

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Attitudes to fashion have changed radically in the twenty-first century. Dress is increasingly approached as a means of self-expression, rather than as a signifier of status or profession, and designers are increasingly treated as 'artists', as fashion moves towards art and enters the gallery, museum, and retail space. This book is the first to fully explore the causes and implications of this shift, examining the impact of technological innovation, globalization, and the growth of the internet. The End of Fashion focuses on the ways in which our understanding of fashion and the fashion system have transformed as mass mediation and digitization continue to broaden the way that contemporary fashion is perceived and consumed. Exploring everything from the rise of online shopping to the emergence of bloggers as power elites who have revolutionized the terrain of traditional fashion reportage, this volume anatomizes a world in which runway shows now compete with live-streaming, digital fashion films, Instagram, and Pinterest. Bringing together original, cutting-edge contributions from leading international scholars, this book is essential reading for students and scholars of fashion and cultural studies, as well as anyone interested in exploring the dramatic shifts that have shaken the fashion world this century – and what they might say about larger changes within an increasingly global and digital society.

Cultures of Consumption

Cultures of Consumption
Author: Frank Mort
Publsiher: Routledge
Total Pages: 292
Release: 2013-04-15
Genre: Art
ISBN: 9781135079994

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Examines the construction of images of masculinity and the effect they have on identity, sexuality and sexual politics. Influences from black and white culture are explored as well as the ironies of class, colour and sexuality.

Masculinity and Irish Popular Culture

Masculinity and Irish Popular Culture
Author: Conn Holohan,Tony Tracy
Publsiher: Springer
Total Pages: 253
Release: 2014-02-20
Genre: Literary Criticism
ISBN: 9781137300249

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Masculinity and Irish Popular Culture: Tiger's Tales is an interdisciplinary collection of essays by established and emerging scholars, analysing the shifting representations of Irish men across a range of popular culture forms in the period of the Celtic Tiger and beyond.

The Routledge Companion to Masculinity in American Literature and Culture

The Routledge Companion to Masculinity in American Literature and Culture
Author: Lydia R. Cooper
Publsiher: Routledge
Total Pages: 411
Release: 2021-12-26
Genre: Literary Criticism
ISBN: 9781000504958

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Recently, the U.S. has seen a rise in misogynistic and race-based violence perpetrated by men expressing a sense of grievance, from "incels" to alt-right activists. Grounding sociological, historical, political, and economic analyses of masculinity through the lens of cultural narratives in many forms and expressions, The Routledge Companion to Masculinity in American Literature and Culture suggests that how we examine the stories that shape us in turn shapes our understanding of our current reality and gives us language for imagining better futures. Masculinity is more than a description of traits associated with particular performances of gender. It is more than a study of gender and social power. It is an examination of the ways in which gender affects our capacity to engage ethically with each other in complex human societies. This volume offers essays from a range of established, global experts in American masculinity as well as new and upcoming scholars in order to explore not just what masculinity once meant, has come to mean, and may mean in the future in the U.S.; it also articulates what is at stake with our conceptions of masculinity.