Fashion On The Ration

In September 1939, just three weeks after the outbreak of war, Gladys Mason wrote briefly in her diary about events in Europe: 'Hitler watched German siege of Warsaw. City in flames.' And, she continued, 'Had my wedding dress fitted. Lovely.' For Gladys Mason, and for thousands of women throughout the long years of the war, fashion was not simply a distraction, but a necessity - and one they weren't going to give up easily. In the face of bombings, conscription, rationing and ludicrous bureaucracy, they maintained a sense of elegance and style with determination and often astonishing ingenuity. From the young woman who avoided the dreaded 'forces bloomers' by making knickers from military-issue silk maps, to Vogue's indomitable editor Audrey Withers, who balanced lobbying government on behalf of her readers with driving lorries for the war effort, Julie Summers weaves together stories from ordinary lives and high society to provide a unique picture of life during the Second World War. As a nation went into uniform and women took on traditional male roles, clothing and beauty began to reflect changing social attitudes. For the first time, fashion was influenced not only by Hollywood and high society but by the demands of industrial production and the pressing need to 'make-do-and-mend'. Beautifully illustrated and full of gorgeous detail, Fashion on the Ration lifts the veil on a fascinating era in British fashion.

"First published by the Ministry of Information in 1943"--T.p. verso.

The compelling true story that inspired the hugely successful major ITV drama series HOME FIRES – now in its second season. The Second World War was the WI's finest hour. The whole of its previous history - two decades of educating, entertaining and supporting women and campaigning on women's issues - culminated in the enormous collective responsibility felt by the members to 'do their bit' for Britain. With all the vigour, energy and enthusiasm at their disposal, a third of a million country women set out to make their lives and the lives of those around them more bearable in what they described as 'a period of insanity'. Through archive material and interviews with many WI members, Julie Summers takes us behind the scenes, revealing their nitty-gritty approach to the daily problems presented by the conflict. Jambusters is the fascinating story of how the Women's Institute pulled rural Britain through the war with pots of jam and a spirit of make-do-and-mend.

The rationing period during World War II was a difficult time, and yet it is remembered nostalgically as a time of unity and great sacrifice. Make Do and Mend focuses on clothes rationing, which was introduced in June 1940. With the nation's industrial output concentrated on the war effort, basic clothes were in short supply and high fashion was an unknown commodity. Adults were issued as little as 36 coupons a year to spend on clothes. But a man's suit could cost 22 coupons, a coat 16 and a lady's dress 11, so the need to recycle clothing and be inventive with other materials became a necessity. The government issued the leaflets included in Make Do and Mend to advise on how best to avoid wasting valuable resources by recycling curtains into dresses and old sheets into underwear; in short how to 'make do and mend' rather than buying new clothes. Produced from original material held in archives the leaflets are also a nostalgic showcase of forties style.

In 1939, Britain was preparing for war. As well as building aeroplanes and digging Anderson shelters, this meant managing food supplies for the home front. The Ministry of Food rose to the challenge, introducing rationing, encouraging the nation to dig for victory, and issuing cookbooks and health advice. Drawing inspiration from Britain's 'finest hour', when the thrifty British housewife had to grow her own veg, stretch the butter ration and still keep her family fighting fit, this is both a social history of wartime dining and a collection of over sixty delicious and healthy seasonal recipes with a vintage twist.

This is the untold story of our most iconic fashion magazine in its most formative years, in the Second World War. It was an era when wartime exigencies gave its editor, Audrey Withers, the chance to forge an identity for it that went far beyond stylish clothes. In doing so, she set herself against the style and preoccupations of Vogue's mothership in New York, and her often sticky relationship with its formidable editor, Edna Woolman Chase, became a strong dynamic in the Vogue story. But Vogue had a good war, with great writers and top-flight photographers including Lee Miller and Cecil Beaton - who loathed each other - sending images and reports from Europe and much further afield - detailing the plight of the countries and people living amidst war-torn Europe.

Food is always a hot topic - Food waste, food banks, food miles, local versus imported. As we all need food, we can't ignore it. But as some families struggle without enough food to live on, others are challenged to consider how much they throw away, or how to make the food they have go further. Which is why Claud Fullwood set herself the challenge of living on World War Two rations for Lent. It opened her eyes not only to issues of hunger and waste, but also to the many ways in which we have the power to fix our groaning food system, make our families stronger and our communities whole again. The Rations Challenge takes the wisdom of World War Two and looks at how it can help us revolutionise how we live now. By learning the lessons our parents and grandparents lived by in the '30s and '40s, we can build a future that works for everyone.

The story of civilian clothing use during World War II. Manufacturing for civilians across the globe nearly stopped at the outset of World War II, as outfitting troops took precedence over nonmilitary production. Raw materials were prioritized for the armed forces and the majority of non-military factories were shifted to war work, resulting in shortages and rationing of consumer products. Civilians, especially women, responded to the resulting scarcity of goods by using ingenuity and creativity to "make do." In Clothing Goes to War, Nan Turner offers a critical look at some of the resourceful results of this period as necessity paved the way for fashionable invention.