Feminism Digital Culture And The Politics Of Transmission

Feminism, Digital Culture and the Politics of Transmission argues that despite the prevalence of generational narratives within feminism, the technical processes through which knowledge is transmitted across generations remain unexplored. Taking Bernard Stiegler's concept of the already-there as its starting point the book considers how the politics of transmission operates within digital culture. It argues that it is necessary to re-orient feminism's political project within what is already-there so that it may respond to an emergent feminist tradition. Grounded in the author's work collecting and interpreting the music-making heritage of the UK Women's Liberation Movement, it explores how digital technologies have enabled empassioned amateurs to make 'archives' within the first decade of the 21st century. The book reflects on what is technically and politically at stake in the organization and transmission of digital artifacts, and explores what happens to feminist cultural heritage when circuits shut down, stall or become diverted.

Gender and Digital Culture offers a unique contribution to the theoretical and methodological understandings of digital technology as inherently gendered and classed. The silences within, through and from the systems we experience every day, create inequalities that are deeply affective and constitute very real forms of algorithmic vulnerability. The book explores these lived and mundane algorithmic vulnerabilities across three interrelated research projects. These focus on recent digital phenomena including sexting, selfies and wearables, and particular decision-making systems used in health, education and social services. Central to this book are the themes of irreconcilability and the datalogical. It makes the case that feminism and gender politics have become increasingly irreconcilable with not only long-running debates around representation and embodiment, but also with conceptions of the technological, conceptions of the user and of the systems themselves. In keeping with longstanding feminist scholarship, these irreconcilabilities can be productive and generative; they can be used to interrogate the power politics of digital culture. By studying the lived and routine elements of digital technologies, Gender and Digital Culture asks about the many convolutions that are held together through the everyday use of these technologies, and the implications for how gender and technology are approached, discussed and theorised.

This book explores the practices and the politics of relatable femininity in intimate digital social spaces. Examining a GIF-based digital culture on Tumblr, the author considers how young women produce relatability through humorous, generalisable representations of embarrassment, frustration, and resilience in everyday situations. Relatability is examined as an affective relation that offers the feeling of sameness and female friendship amongst young women. However, this relation is based on young women’s ability to competently negotiate the ‘feeling rules’ that govern youthful femininity. Such classed and racialised feeling rules require young women to perfect the performance of normalcy: they must mix self-deprecation with positivity; they must be relatably flawed but not actual ‘failures’. Situated in debates about postfeminism, self-representation and digital identity, this book connects understandings of digital visual culture to gender, race, and class, and neoliberal imperatives to perform the ‘right feelings’. Gender and Relatability in Digital Culture will be of interest to students and scholars across a range of disciplines including gender studies, cultural studies, sociology, and media studies.

Digital Femininities: The Gendered Construction of Cultural and Political Identities Online examines the role of new media technologies in the production of girls’ cultural and political identities. The book argues that the varied and complex spaces which make up our ‘social media’ should be conceptualised as important terrains upon which neoliberal and postfeminist subjectivities can be both reproduced and subverted. In doing so, the book explores many key issues underpinning current debates around gender politics and digital media, including gendered spatial politics, visibility, surveillance and regulation, beauty politics, and civic and political engagement and activism. Over the last decade, the position of girls and young women within the digital landscape of social media has been a topic of much debate. On the one hand, girls’ social media practices are presented as a key site of concern, wherein new digital technologies are said to have produced an intensification of individualised, neoliberal and postfeminist identities. Conversely, others have championed access to social media for young people as a potentially useful political tool, enabling previously marginalised political subjects (such as girls) to access and participate within new and exciting political cultures. Locating itself at the intersection of these two approaches, this book offers a fresh contribution to these debates. Based upon the findings from focus groups with girls and young women aged between 12 and 18 in England, the book offers an in-depth analysis of the digital cultures that emerged from the study. This timely book will be essential reading for anyone interested in contemporary femininity and feminism and the role of digital media in the production of cultural, political and gendered identities.

Addressing current trends in feminist historical and literary scholarship in relation to digital media, this book looks at how the field has developed since the first feminist archival research projects were initiated over twenty years ago. The contributions to the book explore three key concerns: projects which document the history of women’s political activism; the digitising of primary document archives by women; and the impact of digitisation on historical research about women. In addition, the book sheds light on the way in which historians and literary scholars fuse digital sources with traditional forms such as books and journal articles to imagine different and ground-breaking histories of women’s experience. With the field of feminist history and its relationship to the digital world in a dynamic position, the contributions to this volume can be read as signposts for future research in the field, posing questions for scholars and readers to explore in more detail. This book was originally published as a special issue of Women’s History Review.

This comprehensive and authorative sourcebook offers academics, researchers and students an introduction to and overview of current scholarship at the intersection of marketing and feminism. In the last five years there has been a resurrection of feminist voices in marketing and consumer research. This mirrors a wider public interest in feminism – particularly in the media as well as the academy - with younger women discovering that patriarchal structures and strictures still limit women’s development and life opportunities. The "F" word is back on the agenda – made high profile by campaigns such as #MeToo and #TimesUp. There is a noticeably renewed interest in feminist scholarship, especially amongst younger scholars, and significantly insightful interdisciplinary critiques of this new brand of feminism, including the identification of a neoliberal feminism that urges professional women to achieve a work/family balance on the back of other women’s exploitation. Consolidating existing scholarship while exploring emerging theories and ideas which will generate further feminist research, this volume will be of interest to researchers, academics and students in marketing and consumption studies, especially those studying or researching the complex inter-relationship of feminism and marketing.

This book examines the fourth wave of feminism within the United Kingdom. Focusing on examples of contemporary activism it considers the importance of understanding affect and temporality in relation to surges of feminist activity. Examining the wave’s historical use in the feminist movement, the book redefines the symbol in an attempt to overcome difficulties of generations, identities and divisions. The author contends that feminism must develop its own methods for time keeping, in which past activism and future aspirations touch on the present moment. Through this unique temporality, she continues, feminism can make space for affective ties to create intense moments of activism, in which surges of feeling catalyse and sustain mass action. This thought-provoking book, with its exploration of the relationship between feeling, the personal and political, will appeal to students and academics working in the fields of gender studies, feminism and affect studies.

This book interrogates why feminist memories matter. Feminist Afterlives explores how the images, ideas and feelings of past liberation struggles become freshly available and transmissible. In doing so, Red Chidgey examines how popular feminist memories travel as digital and material resources across protest, heritage, media, commercial and governmental sites, and in connection with the concerns and conditions of the present. Central case studies track repeated invocations to militant suffragettes and the We Can Do It! post-feminist icon over time and space. Assembling interviews, archival research and ethnographic accounts with provocative examples drawn from postfeminist media culture, a UNESCO heritage bid, protest at the London 2012 Olympic Games, and activist remembrance in zines and blogs, this is a broad-ranging study of ‘restless’ feminist pasts – both real and imagined. Richly researched and argued, this volume offers an original framework of ‘assemblage memory’ and sets out a new research agenda for the intersections between everyday activism, protest, and memory practices.