Follow The Feeling

Elevate your brand, create a compelling brand story, and build brand loyalty In Follow the Feeling, strategy advisor Kai D. Wright answers a critical question plaguing entrepreneurs, brand strategists, marketers, and leaders: how do you grow your brand in a noisy world? Analyzing 1,500 fast-growing companies from Alibaba to Zara, the Columbia University lecturer and Ogilvy global consulting partner unpacks five branding secrets. Starting with behavioral economic principles and ending with a new systems-based approach to brand building, Wright offers readers one constant that trumps the hundreds of factors entangling brand value—feelings. Follow the Feeling will show you how to best build and position your brand so you can stand out from competitors, build a tribe, and engineer a positive feeling across five important branding territories—lexicon, audio cues, visual stimuli, experience, and culture. Sharing real-world lessons and practical advice he has gained helping everyone from Sean Diddy Combs and Meghan Trainor to Bank of America and HP, Wright can help you develop and implement shareable, culturally-infectious branding strategies. Through storytelling, global research, and practical tips, this valuable book will help you and your organization: Efficiently create and deploy a comprehensive brand strategy across the organization Quickly launch new brands or reboot existing brands for growth Build tribes from audiences, consumers, clients, and partners Lean into the convergence of communication, culture, digital, and technology Regardless of industry or sector, branding is essential for companies, nonprofits, and even individuals. Follow the Feeling: Brand Building in a Noisy World is a must-have resource for anyone from C-Suite executives to aspiring entrepreneurs seeking to unleash the full potential of their brand. And in this world of ever-increasing metrics paired with waning attentiveness, it’s not just what your brand does, it’s how your brand makes your customers feel.

A practical guide that navigates readers through their emotions and into a place of calm.

Celebrate feelings in all their shapes and sizes in this New York Times bestselling picture book from the Growing Hearts series! Happiness, sadness, bravery, anger, shyness . . . our hearts can feel so many feelings! Some make us feel as light as a balloon, others as heavy as an elephant. In My Heart explores a full range of emotions, describing how they feel physically, inside, with language that is lyrical but also direct to empower readers to practice articulating and identifying their own emotions. With whimsical illustrations and an irresistible die-cut heart that extends through each spread, this gorgeously packaged and unique feelings book is sure to become a storytime favorite.

A thought-provoking argument that consciousness—more widespread than previously assumed—is the feeling of being alive, not a type of computation or a clever hack In The Feeling of Life Itself, Christof Koch offers a straightforward definition of consciousness as any subjective experience, from the most mundane to the most exalted—the feeling of being alive. Psychologists study which cognitive operations underpin a given conscious perception. Neuroscientists track the neural correlates of consciousness in the brain, the organ of the mind. But why the brain and not, say, the liver? How can the brain—three pounds of highly excitable matter, a piece of furniture in the universe, subject to the same laws of physics as any other piece—give rise to subjective experience? Koch argues that what is needed to answer these questions is a quantitative theory that starts with experience and proceeds to the brain. In The Feeling of Life Itself, Koch outlines such a theory, based on integrated information. Koch describes how the theory explains many facts about the neurology of consciousness and how it has been used to build a clinically useful consciousness meter. The theory predicts that many, and perhaps all, animals experience the sights and sounds of life; consciousness is much more widespread than conventionally assumed. Contrary to received wisdom, however, Koch argues that programmable computers will not have consciousness. Even a perfect software model of the brain is not conscious. Its simulation is fake consciousness. Consciousness is not a special type of computation—it is not a clever hack. Consciousness is about being.

What happens when your mother dies, you cannot relate to your kids and your wife is just the first lady to wave her pearly puppy dog eyes at you? You do as Dennis does! Romance and life begins when you disregard all that has gone on before. Written with the wit of Kurt Vonnegut, the heart of Knut Hamsun and Carson McCullers combined. Truly a modern incarnation of that blunted reality seeker Charles Bukowski. This is the romantic slice of life you all seek! Follow the feeling! ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- Can you start again in the middle of middle age? "Course you fucking can" says Dennis as he leaves his wife, his job and his kids behind for a world anew. ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- D. David Croot has been writing on and off (pretty much continually) for nineteen hundred years. He is no preternatural creature, no real special abilities or heightened desires to speak of, but he’s put in his four-trillion hours and it’s all for you my sweaty precious and sublimely beautiful creatures.

Niko loves to draw his world: the ring-a-ling of the ice cream truck, the warmth of sun on his face. But no one appreciates his art. Until one day, Niko meets Iris . . . This imaginative and tender story explores the creative process, abstract art, friendship, and the universal desire to feel understood.

The publication of this book is an event in the making. All over the world scientists, psychologists, and philosophers are waiting to read Antonio Damasio's new theory of the nature of consciousness and the construction of the self. A renowned and revered scientist and clinician, Damasio has spent decades following amnesiacs down hospital corridors, waiting for comatose patients to awaken, and devising ingenious research using PET scans to piece together the great puzzle of consciousness. In his bestselling Descartes' Error, Damasio revealed the critical importance of emotion in the making of reason. Building on this foundation, he now shows how consciousness is created. Consciousness is the feeling of what happens-our mind noticing the body's reaction to the world and responding to that experience. Without our bodies there can be no consciousness, which is at heart a mechanism for survival that engages body, emotion, and mind in the glorious spiral of human life. A hymn to the possibilities of human existence, a magnificent work of ingenious science, a gorgeously written book, The Feeling of What Happens is already being hailed as a classic.

A Feeling for Rock is a visceral exploration of rock climbing as a passion and a lifestyle. Through a medley of poetry, cartoons, essays, interviews, weavings, photographs and technical tips, it conveys the experience of being bamboozled by a route, connecting with the landscape or flicking through a guidebook. In addition, the book ventures into ethical regions of gender bias and privilege and questions our relations with each other and the rock. Chapters are headed by different feelings - Love, Curiosity, Astonishment, Pain, Lust, Fear, Wonder, Companionship and so on - which lie at the core of a climbing life. A Feeling for Rock is perfect for dipping into or a more immersive read. Being full of pictures and soft to the touch, it is also rather a beautiful item to hold in your hands. "Rock climbing has shaped my body, my bookshelves, my boyfriends, my community, my employment, my home, my holidays, the clothes I wear, the vehicle I drive, how I spend my money and what happens when I die. I am a product of the rock. The dynamic is visceral, spiritual, intellectual and emotional - no area of me untouched by this curious hobby."