Four Years In Europe With Buffalo Bill

William F. "Buffalo Bill" Cody was the entertainment industry's first international celebrity, achieving worldwide stardom with his traveling Wild West show. For three decades he operated and appeared in various incarnations of "the western world's greatest traveling attraction," enthralling audiences around the globe. When the show reached Europe it was a sensation, igniting "Wild West fever" by offering what purported to be a genuine experience of the American frontier.

Attempts to discern the truths behind the legends built up around his career.

When it comes to the production and distribution of mass culture, no country in modern times has come close to rivaling the success of America. From blue jeans in central Europe to Elvis Presley's face on a Republic of Chad postage stamp, the reach of American mass culture extends into every corner of the globe. Most believe this is a twentieth-century phenomenon, but here Robert W. Rydell and Rob Kroes prove that its roots are far deeper. Buffalo Bill in Bologna reveals that the process of globalizing American mass culture began as early as the mid-nineteenth century. In fact, by the end of World War I, the United States already boasted an advanced network of culture industries that served to promote American values. Rydell and Kroes narrate how the circuses, amusement parks, vaudeville, mail-order catalogs, dime novels, and movies developed after the Civil War—tools central to hastening the reconstruction of the country—actually doubled as agents of American cultural diplomacy abroad. As symbols of America's version of the "good life," cultural products became a primary means for people around the world, especially in Europe, to reimagine both America and themselves in the context of America's growing global sphere of influence. Paying special attention to the role of the world's fairs, the exporting of Buffalo Bill's Wild West show to Europe, the release of The Birth of a Nation, and Woodrow Wilson's creation of the Committee on Public Information, Rydell and Kroes offer an absorbing tour through America's cultural expansion at the turn of the century. Buffalo Bill in Bologna is thus a tour de force that recasts what has been popularly understood about this period of American and global history.

William F. "Buffalo Bill" Cody (1846-1917) rose from humble origins in Iowa to become one of the most famous and most photographed people in the world. He became a leading scout during the American Indian Wars, winner of the Congressional Medal of Honor, and a renowned show business fixture whose traveling Wild West exhibitions played to millions of spectators the world over for 30 years. He hobnobbed with presidents, kings, queens and European heads of state, befriending many legendary individuals of the West, from General George Armstrong Custer and Sitting Bull to Wild Bill Hickok and Annie Oakley. Aside from these achievements, Cody's most important legacy may be how he shaped the world's enduring views of the American West through his shows, which he considered to be educational events rather than entertainment. This biography is a fresh look at the life of Buffalo Bill.

The life stories of many individuals are woven together to tell the history of the American West from the earliest days of westward expansion to the twentieth century.